Communicating your core message

Communicating your brand’s core values with the public is essential, but generating awareness and consumer loyalty can be challenging. That’s why reliable PR and marketing are essential to help a brand achieve its goals. From learning how to position themselves in their local community, to leveraging social media to gain access to new markets, retail marketing as a tool can help brands improve customer engagement and increase sales in the long run. Over the next few pages, we outline a comprehensive guide to the reputable and knowledgeable PR and marketing agencies operating in Ireland today.

Presence Communications:

Writing in Forbes, Lisa Arledge Powell highlights six metrics to ensure your brand chooses a PR agency wisely These include, firstly, that “they can find your best stories: An agency first needs to find your amazing stories or nobody will ever know about your brand’s narrative,” Powell advises. “The most valuable PR firms are experts at story findingthe step that comes before the storytelling begins. A content-savvy PR firm will have a proven process for finding the most newsworthy hook to allow your company’s story to stand out from the rest.” The other key signs to look out for

Working closely with clients to ensure we deliver

Fact File

PR agency: Presence Communications

Established: 2003

Contact name: Joanne Byrne

Phone: 01 676 1062

Email: joannebyrne@presence.ie

Website: www.presence.ie

Social media: @presencepr

Joanne Byrne according to Powell are that “there’s alignment with your big picture strategy”; “they are multi-channel content gurus”; “they have expertise in content distribution”; “analytics and results drive their campaigns” and “they’re trustworthy”. On the latter point, Powell recommends looking into a firm’s track record and client retention rate “Have they had clients for many years and continue to work with them? Or do they rotate clients in and out?” she asks. “Find agencies with longlasting partners, which notates a strong relationship between a brand and an agency that is sometimes uncommon in this dynamic.”

Client list: Amara Clinic, Avene, Barretstown, Biggest Disco, Cool Hand Coffee Roasters, Cosentino, Currys, Decathlon, Donegal Catch, Dr Bronner, Early Table, Emerald Park, Flyefit, Gino’s Gelato, Glenhaven Foods, Great Lengths, Green Isle, Husqvarna, Irish Food Writing Awards, Jervis S.C., Klorane, Lindt, New Dimensions Active, Nomadic, Odeon Cinemas, Polly & Andy Premier Foods, Seabody Teeling Whiskey, The Morrison Hotel, The Natural Bakery, Wildlands

Q: In the past year, how has your company demonstrated your expertise in enabling FMCG brands to get their message across to their target audience?

A: We have worked in the FMCG sector since the start – our very first client was Nestlé Cereals. We work closely with our clients to ensure we deliver Since Covid, strategic press drops have become an important tool for companies to get their message across. This year we have worked with everything from chicken to chocolate, fish to fruit snacks and everything in between. We work with clients to get their message across in an engaging way, constantly trying to find new ways to work with media and those who have an online presence. We’ve launched everything from a new way to enjoy pasta from Green Isle, a new yogurt SKU from Nomadic to a new Gelato flavour from Gino’s Gelato and every time, we try to bring a newness to how we work with FMCG brands. To quote one of our clients – we spend his money like it’s our own, so we try to be clever in all activities.

By Joanne Byrne; a director of Presence Communications. along with Sinead Ryan