Nomadic hits 25 and launches bold, new-look packaging

Donegal brand Nomadic has marked its 25th anniversary with a bold new look and an ambitious growth plan in Ireland and the UK. It follows an impressive 12 months for the company, with continued double-digit growth.

The news also comes alongside the launch of the company’s first non-yogurt products, two protein puddings, which are now on shelves in supermarkets and convenience stores across Ireland.

The new look features a bolder logo and simplified visual approach. The variety of coloured chevrons not only indicate the flavour but also add a sense of momentum - while enhancing the brand’s iconic ‘nomad’ striding figure.

Crucially, the redesign reinforces Nomadic’s positioning of ‘Nourishing convenience food for people who need to get the job done’. The company believes that this appeals particularly to those on their feet and on the move, going from task to task.

Nomadic has also dropped ‘dairy’ from its branding, indicating a willingness to extend into new categories.

“Hard work of any kind needs easy, nourishing, food and we’ve already got a range of products that fulfil this - whether it’s for on-the-go satisfaction, or when people have a little more time This new design now gives us maximum shelf stand-out,” said Bethan Miles, Nomadic’s brand manager

“The company is supporting the new strategy and look in Ireland with an ATL and sampling campaign,” said Emma Gregory, sales manager for Nomadic in Ireland. “It will also be supported by in-store promotions and consumer activations such as WellFest and Bloom, which we are

Donegal tech firm Kelsius to help Tesco Ireland reduce food waste

Nomadic offers nourishing convenience food for people who need to get the job done delighted to be attending for the first time! We’re looking forward to bringing the new look to stores nationwide.”

CPM launches ‘Liquid’: A unique methodology to drive sales and maximise return on investment

Irish technology company Kelsius, based in Falcarragh, Co Donegal has signed a contract with Tesco Ireland to help the retailer ensure efficiencies across some of its cold storage Kelsius’ wireless temperature monitoring systems monitor the temperature of standalone fridges and freezers 24 hours a day. This allows Tesco to ensure that it only provides the finest quality foods to its customers by ensuring that fridges and freezers are maintained at the correct temperature.

The Kelsius system alerts the retailer to any temperature excursions, thus eliminating food waste that can occur due to fridge or freezer failure.

The new agreement will see the technology introduced across 112 Tesco stores.

Tesco has led the way amongst retailers in Ireland, in eliminating food waste and driving sustainable retailing. Kelsius’ technology ensures that no food is wasted and eliminates CO2 emissions from that waste.

Kelsius employs 82 people and manufactures specialist temperature monitoring equipment and software and provides global customer support from Falcarragh.

“Our collaboration with Tesco is an excellent fit for the Kelsius system,” said Kelsius CEO Karl Simmons. “An operation of Tesco’s size requires a robust, scalable, user-friendly system that suits the needs of the business, and Kelsius provides this. Kelsius’ environmental values are also aligned with those of Tesco. We are delighted that we can help Tesco achieve their food waste reduction target. We congratulate Tesco on their achievements in this regard to date, and we look forward to continuing to work with them.”

“The Kelsius system provides Tesco not only with the peace of mind to have constant and reliable temperature monitoring, but also with the ability to ensure food quality and further reduce food waste,” said Tesco central compliance manager John Byrne

CPM is Ireland’s longest established and largest field sales and marketing agency, offering clients the benefits of a fully integrated agency (as part of the Omnicom Group), delivering the scope and power of a global group combined with the personal touch and intelligence of a local agency.

CPM works in partnership with clients across the island of Ireland including Diageo, Haleon, Suntory, Britvic, An Post, Samsung, Kraft Heinz, Vodafone and many others. What makes CPM unique is its recently launched bespoke Liquid methodology helping clients increase sales and return on investment.

“It’s an exciting time at CPM,” said John Healy, general manager at CPM Ireland. “Despite huge market challenges last year, we delivered record growth. But we are constantly evolving - and have just launched our unique methodology, Liquid. Liquid’s approach fuels sales growth for our clients; it combines a mix of physical, digital and verbal resources. We predict, adapt and respond to sales opportunities using skill, technology and data insights to inform and support our next best sales action and campaigns.

“CPM’S significant investment in sales technology to support the digital sales revolution was fundamental to delivering Liquid and is, therefore, unlikely to be matched by non-specialist sales organisations,” Healy added.

Line up with MACE brand ambassador Johnny Sexton and the rest of our winning team.

AtMACE, we’re looking for retailers who bring a smile to work every day to join our amazing team.

Our new stores are designed to be both bright and welcoming, to place you at the heart of the community in which you serve. Speaking of service, our quality fresh foods and innovations meet the ever-changing needs of people and have been proven to drive profitable sales increases for MACE Retailers.

You will have the support of our experienced team around Ireland, along with award winning marketing to grow your business.