state-of-the-art

Newcastle store following €15 million investment

SuperValu recently launched a new state-of-the-art store in Newcastle, Co Dublin following a significant €15 million investment. The new store, which will create 85 new jobs in the locality, opened on Wednesday, 26 April.

The innovative store will provide a wide range of high-quality produce in line with SuperValu’s new food experience offering, designed to provide an exciting, vibrant and simpler shopping experience with extensive sustainable choices on offer An enhanced fresh food range focuses on artisan and vegan products, with a premium fruit and veg offering.

The store’s butchers, fishmongers and bakers are trained to the highest standards and are always on hand to offer customers expert advice. The Freshly Prepared and Donnybrook Fair ranges provide tasty options for all customers including meals for one, meals for two, family and light sides and bites.

SuperValu Newcastle boasts an innovative delicatessen, bakery, and meal solution offering as part of the food experience programme which will continue to be rolled out across more SuperValu stores this year Online shopping and delivery are also available locally

Supporting local producers is of key importance to SuperValu and the Newcastle store will bring exclusive offerings across the Taste of Local range, which contains over 30 products sourced directly from up-and-coming producers within the region. In addition, the store will offer a wide array of products from over 1,800 Irish suppliers around the country

A new plaza connecting the site with Graydon Road will help create a vibrant new public space, with a focus on biodiversity and pollinator-friendly planting. More than 1,100 plants within the scheme will be pollinator-friendly, supporting the eco-system for bees and enabling them to thrive.

The store operations will also meet the highest sustainability standards, with renewable energy heat pumps for heating, solar panels for electricity, as well as ultra-efficient LED lighting and refrigeration units.

Fyffes launches new ‘fruit-mobile’ display unit

In support of its many sponsorships and events taking place around Ireland this summer, fruit distributor Fyffes has introduced the ‘Fyffes Fruitmobile’, an all-new towable banana and pineapple station and display unit.

Poised to hit the road well in time to capture the mood of summer, the Fruitmobile is billed as “a new way to promote fruit and deliver the healthy eating message to adults and children alike”.

Attractively finished in warm colours of sunshine and painted with ‘fruitlicouslysucculent’ banana and pineapple illustrations, the unit is ‘fridged-n-fitted’, and ready to receive the many who will meet it on its travels. Encouraging the public to “call and ‘say hi to Fyffes’ wherever they may meet it,” Fyffes head of marketing, Emma Hunt-Duffy said: “Our intention is to bring the unit to many places at which Fyffes will have a presence, including our popular ‘Fit Squad’ programme of primary school visits, festivals and events.”