Musgrave MarketPlace: Making business easier for customers

Leading wholesale and foodservice business Musgrave MarketPlace has unveiled a new positioning for its brand. ‘Business Made Easy’ is a renewed commitment from the Irish business with customer service placed firmly at its heart.

“At Musgrave MarketPlace, we are committed to building trusted relationships with our customers while delivering exceptional service,” explains Desi Derby, marketing director for Musgrave MarketPlace.

“Now, at a time when businesses are facing many challenges, we are focused on building the strongest service proposition in the market – whilst providing the most extensive range at the best value Our new brand positioning, Business Made Easy, brings all these commitments together.”

Changes were made across the business in 2022 to improve the overall customer experience. Branches are now open seven days a week with extended opening hours and delivery routes. Nationwide delivery and a 24/7 online ordering system are available, allowing customers to shop at a time that suits them.

In addition, expansion in both range and produce have included more vegan and healthy ingredients; a scaled alcohol business under the Musgrave MarketPlace brand; Butchers Prime, a premium Irish Hereford meat range; and Brewdoo Coffee, a bean-to-cup and barista coffee proposition for the hospitality sector

Currently servicing more than 50,000 customers through nine branches across the island of Ireland, the brand refresh follows significant investment in digitally transforming the business in 2022. A new online digital platform now offers customers a one-stop-shop, with more than

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14,000 products available for delivery – Ireland’s largest online ordering service for the hospitality and foodservice sector

Online is currently the fastest-growing channel for customers and Musgrave MarketPlace expects 60% of orders will come through online by the end of 2024 The digital investment is therefore a core part of Musgrave MarketPlace’s strategy to deliver a “world-class customer experience,” says Derby.