Personal Care
Vegan
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46 CATEGORY FOCUS Vegan
Living on the veg! With the main greenhouse gas CO2 reaching record levels last year of 417 parts per million, a growing number of consumers are looking for more sustainable options to counteract the environmental impact of the meat industry, whether they’re flexitarians, vegans or meat-eaters
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s more Irish consumers consider the impact of food they eat on the planet, many have started to embrace plantbased diets. Whether consumers make the switch out of health, animal or environmental concern, the fact remains that having an enticing in-store vegan range has never been more essential. While Bord Bia estimated that 8% of the
Alpro MyCuppa is the first plant-based product that performs like semi-skimmed milk in tea
A perfect cuppa Did you know, we Irish are the heaviest tea drinkers per capita in the world*, averaging five cups per day, with many people drinking even more. However, the great Irish tea drinker has been left behind in the plant-based revolution, until now. Alpro has launched a total game changer, Alpro MyCuppa, the one and only plant-based product that performs like semi-skimmed milk in tea, meaning one thing, no curdling! Working hard with tea-lovers and teaexperts alike, Alpro developed MyCuppa
ShelfLife July 2021 | www.shelflife.ie
Irish population were vegetarian and another 2% vegan in 2018, the appetite for vegan foods is greater than veganism itself. Indeed, Euromonitor’s recent Health and Nutrition Survey found that flexitarians account for 42% of global consumers, while 92% of plant-based meals consumed in the UK in 2018 were eaten by non-vegans. To meet the demand in a fast-growing
market, many food producers have developed exciting plant-based products. In 2019, Mintel research reported that the term ‘vegan’ was the third fastest growing on-pack claim for food and drink launches over the last five years. Here, we take a closer look at some of the brands driving the latest innovations within this in-demand category.
specifically for the Irish tea drinker, delivering a cuppa that is 100% plant-based, low in sugars, and made with sustainably sourced soya. Alpro MyCuppa ticks all the boxes when it comes to colour, texture, and flavour. That tannin tartness consumers find when mixing plant-based options with tea is gone and MyCuppa allows everyone to get the perfect colour to their cuppa, while letting the flavour of tea truly shine through, and it’s just creamy enough to let the taste linger for longer. If that wasn’t enough. Alpro MyCuppa will be available in smaller, perfectly-portionedfor-tea 750ml cartons containing 25 x 30ml serves – or slightly more for those who are a ‘just a drop!’ kind of tea drinker. Alpro MyCuppa is currently stocked at Tesco, SuperValu and Dunnes Stores, priced at €2.39.
behaviour around health and the growing trend toward plant-based diets, Flahavan’s is well positioned to cater to the needs of consumers embracing a vegan way of life with its wide range of traditional and organic porridge offerings. Porridge is a simple breakfast solution for vegan consumers – a single-ingredient oat product providing energy, fibre and nutrients to help fuel busy lives.
New product introductions Flahavan’s has recently added two new veganfriendly products to its Granola range – No Added Sugar Raisin, Cashew & Almond and No Added Sugar Strawberry & Almond. High in fibre and providing a source of energy, these new granolas are packed full of real fruit pieces, nuts and seeds as well as Flahavan’s
*(Source: https://www.irishmirror.ie/news/irish-news/sevenfacts-you-didnt-know-14028393)
Oat so tasty! Flahavan’s is one of Ireland’s most trusted family food brands and has been providing consumers with wholesome, natural oat-based products for seven generations. Based in Kilmacthomas, Co. Waterford, the company prides itself on the simplicity and consistent quality of its product range which comes not only from its unique milling expertise, but also from sourcing the highest quality oats from local farmers based within 60 miles of its mill. Recognising changing patterns in consumer
Flahavan’s Granolas are high in fibre and provide a source of energy
