CATEGORY FOCUS Sustainable Packaging
Ice Cream
BBQ
Sustainable Packaging
Tobacco
52
Summer Drinks
Soft Drinks
Covering all bases With consumers becoming ever more ethically and environmentally conscious, many companies are investing heavily in sustainable packaging to reach their targets of zero waste to landfill. Fionnuala Carolan reports on some of the latest technologies in recyclable packaging
I
n line with public push-back against singleuse plastic and plastic-dense packaging, brands have been stepping up to the mark and removing single-use plastic from their ranges. And for good reason - ample research has been done on the influence of sustainable packaging on consumer purchasing decisions and brands understand that packaging matters.
A forward-thinking approach Much work at Ishka Irish Spring Water goes into thinking about the packaging it uses for its water. The company has chosen PET because it is still the most environmentally sustainable option. The business is committed to minimising its environmental impact through a range of initiatives, including PET and lightweighting meaning that all Ishka bottles are 100% recyclable. Lightweight BPA-free plastics are
ShelfLife May 2022 | www.shelflife.ie
Recent research from Bord Bia found that 76% of buyers say it’s important for suppliers to use sustainable packaging or reduce packaging waste, and 77% of consumers have made some effort to buy products with less packaging in the last 12 months. When Kantar asked Irish consumers about the most acceptable and effective solutions to reducing plastic waste, it found 72% endorse
packaging that can be 100% recycled. What’s more, one report published by Drapers in partnership with Smurfit Kappa found that 64% of UK shoppers are more likely to purchase from a brand or retailer if it uses sustainable packaging. We look at the companies that are prioritising sustainability in packaging and leading the way in this space.
used and bottles are blown on-site, reducing additional road miles. Ishka was the first Irish spring water brand to introduce a 100% recycled PET bottle. The company is also the first bottled water company in Ireland to introduce tethered caps, three years ahead of the EU Directive. The company is determined to do all it can as a business to drive the necessary change in consumer behaviour to help solve the global waste problem and protect marine life. The more than 40-year success story of Ishka Irish Spring Water, since 1978, has been due to its relentless drive for perfection in production and service to its valued customers – retail, wholesale, food service and vending. Flowing from its exclusive on-site natural springs and bottled on-site, in Ballyneety, County Limerick, Ishka Irish Spring Water certified spring water is unprocessed and untreated for maximum health and wellness benefits. Ishka has a wide range of easy-to-store spring water multi-packs, making it convenient for shoppers to stay hydrated across a whole
range of occasions. Ishka is licenced by the HSE, FSAI, Guaranteed Irish and is a member of Repak and Team Green. Guaranteed Ishka Irish Spring Water is now available in all main nationwide wholesalers and retailers from 250ml to 5L, in flat and sports cap formats. For further information on any of the product ranges, contact info@irishspringwater.com or 061-450705.
Ishka understands that packaging matters which is why all its bottles are 100% recyclable, including the cap
