BBQ CATEGORY FOCUS 49
Tobacco
Flaming brilliant!
Sustainable Packaging BBQ
Now that warmer days are on the horizon, Gillian Hamill highlights the essentials all retailers should have in stock for when the sun comes out
the more health conscious will rejoice as this year’s BBQ also has a place for vegan burgers and sausages (28%), sea bass (20%) and whole shell on prawns (18%). And while ketchup still reigns supreme as the nation’s favourite barbecue condiment (74%), 52% are opting for chilli sauce, while 22% like to serve salsa verde and 18% can’t resist adding sriracha to their plate.
Cholula Original Hot Sauce features carefully selected arbol and piquin peppers and a blend of regional spices that deliver depth of flavour and piquancy, with just the right amount of
heat. Delicious drizzled on pizza, it pairs well with chicken, fish, rice and egg dishes. Cholula Chipotle Hot Sauce has a distinctive smokiness with a touch of heat. A blend of sweet, smoky chipotles carefully blended with arbol and piquin peppers, for an authentic Mexican hot sauce that offers rich barbecue flavour notes and colour. Pair it with salsa, corn on the cob, burgers and barbecued meats. Cholula Original Hot Sauce (150ml) and Chipotle Hot Sauce (150ml), are both now available (RRP: €2.99) For further information, contact marketing@brmark.ie.
Cholula Original Hot Sauce features carefully selected arbol and piquin peppers and a blend of regional spices
Cholula Chipotle Hot Sauce features a blend of sweet, smoky chipotles carefully blended with arbol and piquin peppers
piquin peppers, complemented with an array of regional spices, Cholula is beloved the world over. A stand-out on shelf, the brand has a unique wooden cap; the brand’s distinctive seal of quality and authenticity, that symbolizes the care and artisanship that go into every bottle. Available in two varieties, Cholula is a celebration of food and flavour, steeped in Mexican roots:
Summer Drinks
BR Marketing is delighted to have added Cholula, the iconic and world’s best-selling Mexican hot sauce, to its portfolio of brands. Based on a 100-year-old family recipe that has been passed down through generations, Cholula is proudly crafted in Mexico. Steeped in authentic Mexican heritage, tradition and craftmanship, Cholula is a premium hot sauce, with a balanced and approachable flavour, adding layers of flavour with every drop. Made from a signature blend of arbol and
their expertise by barbecuing home marinated pork ribs (54%), lamb koftas (44%) and beef short ribs (43%) as well as T-bone steaks (42%), homemade burgers (41%) and sirloin steaks (39%). Thermapen’s research also found this summer’s outdoor soirees are likely to include flatbreads (36%), chorizo sausages (35%) and spatchcock chickens (34%). And
Soft Drinks
A celebration of food and flavour
Ice Cream
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n the last two years under lockdown, cooking and dining al fresco gained serious momentum. As consumers enjoyed staycations and entertained in their gardens, Kantar reported a boost in sales of many barbecue essentials, reflecting the popularity and enthusiasm for barbecuing across Ireland. In the 12 weeks to 8 August 2021, Irish consumers spent €7.7 million more on soft drinks, €664,000 more on savoury snacks, and €579,000 extra on chilled burgers and grilling meats. New research suggests many consumers are becoming ever-more ambitious and adventurous with their BBQ favourites and a new generation of pit masters are taking cooking over live fire to the next level this summer. A 2021 UK study by meat probe, Thermapen, showed people are showing off
www.shelflife.ie | ShelfLife May 2022
