2.2.2 Target Group Definition The research of the target group explicitly remarked that using smartphone apps amongst Danish teens is very popular. In addition, the test concluded that a great part of the Danish gymnasium students between the ages of 16 and 19, are leading a sedentary lifestyle. Our research shows that a big part of the participants are gamers and therefore a game could be a possible solution to the problem. By gathering these facts together a target group definition was created which is as follows: “Danish teens between 16-19 in gymnasiums who use smartphones and spend more than 4 hours of their daily spare time on sedentary activities�
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