self to a constant stream of new services being launched worldwide. The role of the distributor is therefore more important than it has been in a long while. Spreading the same content to many services and stores assumes that there is a standard format or that converting between different formats is easy. This is possible for text, music, film and TV. For literature and music there are well-developed digital distributors who make content available on services across the globe. Film makers still have a way to go before they see digital distribution as their first choice but even here too straight to internet is starting to be a way for new (often young) film makers to both get their film out and receive payment for it. Straight to service For game developers, fragmentation is an issue. You can’t develop a game that works everywhere, different platforms use different programming languages and the hardware varies. This means that you can only develop for, and so sell to, one service at a time. As a game developer, you have to carefully analyse which platform best serves your idea and use the ones that look most profitable. The trend is to start developing for one platform and well, diversify to others.
FILM
The traditional film distributors also distribute to digital outlets. If you want to access digital channels on your own, you have to contact the services directly. For example, you can put your film on headweb.com if you e-mail them. That lets you embed the film (including a payment solution) on your own site. Music distributor theorchard.com also distributes film to international stores such as iTunes, Netflix and Amazon.
LITERATURE
Amazon and the internet sites of major booksellers sell ebooks. If you want to sell your books on services such as iBookstore and Amazon, you can do that via for example ebookit.com. Ebookit charges a fee for making books available and retains a fee per copy sold.
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