SALES AGENTS This scheme is linked to an agent’s performance in selling European films. The funding awarded depends on the amount of cinema admissions generated by the films sold in the previous calendar year and can be used for acquisitions (sales guarantees) as well as the promotion and marketing costs of non-national European films. Three UK sales agents, HanWay, Metro International and WestEnd shared grants totalling around €140,000. The forthcoming feature Mary Shelley, directed by Haifaa al-Mansour and starring Elle Fanning, Maisie Williams and Douglas Booth benefited from this scheme via HanWay Films.
COMPANY
GRANT AMOUNT €
HanWay Films
57,725
Metro International
20,000
WestEnd Films
60,274 139,999
HanWay Films received funding through the Sales Agents scheme to release Mary Shelley. Image courtesy of HanWay Films.
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