C O M M U N I C AT I O N S ad v er t i s i n g feat u re
Orchard’s Media Team The Orchard Media & Events Group Ltd 02920 100888 www.thinkorchard.com
How did you get into the industry? Most of us in the media planning and buying team spent our early careers on the media-owner side before joining Orchard. Between us, we’ve worked with brands like IKEA, Nickelodeon, Rolex and HSBC. Who are you working with at the moment? Our current campaigns include Principality Building Society, The Royal Mint and Western Power. We’ve recently had some big-wins too so watch this space! Tell us about a campaign/ project you’re especially proud of? We’re really proud of the national brand launch of findandfundmycar.com with the MotoNovo Finance team. Orchard worked on all aspects of brand development, from logo design through to advertising asset creation. What sets you apart from your competitors? Our team really cares about our clients and their business. We’re completely independent and everything is bespoke to our clients objectives and budgets. What’s your biggest motivation? A client recently described us “the busiest company around” – we love that! Our team thrives on bringing a client idea to life.
Gareth Chubb
Creative Director, CR 02920 371568 www.CR.studio What sets you apart from other agencies? Ideas and words that generate a reaction. Of course anyone could do that, but at CR our ideas prompt the audience to process the campaign’s message. End goals are established then we plan the customer’s journey there, buy the ticket and drive the train to the finish line. Confidence is attractive, and that’s why we’re bloody brilliant at what we do. Why should a business utilise your services? Noise generation. Awareness. Growth. We know what works, we’ve measured what works and we’ve built on what works. We create a vision for companies to follow. Where others might just charge ahead with pretty designs, we create bold, brave approaches that connect where it counts. What does your industry mean to you? Communicating with an audience is all about changing their perception, whether it’s of a brand or of a person. We’ve got the balls to anger the audience one minute and have them crying with laughter the next. In short, ideas and words have the power to change the world.
80 I CARDIFF LIFE I www.mediaclash.co.uk
Jo Wallace
Lynsey Walden
What sets you apart from your competitors? We’ve shaken up retainers! Our flexible retainers allow clients to make the most of all of our services. Whether clients need stand-alone PR or design, or a more flexible mixture of PR, marketing, digital or design, we can create the right comms solution for them.
What sets you apart from other agencies? Our clients like the fact that we work with them across their PR, social and content plans - we always try to understand what the company wants to get out of all channels before coming up with a plan. It’s easy to spot great ideas when you work with a business but you have to know that it’s what they want too. We met one business recently who had never done PR but knew exactly what they wanted to get out of it and how they wanted to be seen, and where! We love coming up with ideas for campaigns but we also know it’s pointless unless it’s going to get bums on seats.
Yogi 02920 460234 www.yogicomms.uk
Who are you working with at the moment? We have a really diverse range of clients at Yogi, which I love. As well as B2B brands like Euroclad and SPSenvirowall, we work with consumer-focused clients like the award-winning restaurant Purple Poppadom and Bar Saint James in Swansea. Tell us about a campaign/ project you’re especially proud of? The journey that we’ve been on with our client FRIO over the last three years is one of my favourites. From establishing the brand in the health market with new branding and design concepts, to providing strategic PR, social media and digital marketing, we’ve watched the business, which makes a unique type of insulin cooling wallet, grow into an international brand. What makes a good/bad campaign? A good campaign is always well-planned and driven by achieving specific objectives. A poor one will go for quick, flashy wins over results.
Front Door Communications 02920 020360 www.fdcomms.co.uk
Which clients are you working with at the moment? We work with Green Man Festival, health insurance comparison provider ActiveQuote, the lovely Hayley Parsons, online marketplace Paperclip, facial recognition gurus Credas and lots of others. We are very lucky to work across a number of sectors – it helps keep our content varied and you get lots of ideas when you work across a wide range of sectors. When you focus in just one area, you can miss out on some great creative opportunities.