Crumbs Devon - Issue 28

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DELIGHTFUL DELIS

WE LOVE AN INDEPENDENT ONE-STOP SHOP THAT CAN SATIATE OUR DESIRE FOR ALL KINDS OF LOCAL PRODUCE. HERE WE SALUTE SOME TOP DEVON DELI COUNTERS…

1 Johns of Instow This North Devon deli business dates back to 1926 and the current proprietor, Anthony Johns, is the fourth generation of his family to run it. Driven by a passion for local and homemade food and drink, Johns has built close relationships with independent producers to create a deli that showcases the South West’s finest produce. “We’re known for our range of local cheeses and accompaniments, such as sourdough crispbreads, baked figs, Devon crab, homemade sausage rolls and our famous home-baked chocolate brownies,” says Sue Johns, who co-owns the business. “Our deli kitchen mix ’n’ match self-service salad bar remains very popular, while our newly extended ‘gin-wall’ has been a great hit this summer.”

As well as the deli in Instow, there’s also an on-site café, as well as another shop and café across the estuary in Appledore. “Customers are increasingly enjoying ‘experience’ time from us as much as tangible products, which sets us apart from many stores. This may take the form of new product launch events, community gatherings, personal shopping sessions or pre-filled picnic hampers, most of which can be seen on our website. “It’s all about upgrading food shopping into a welcoming and enjoyable sensory experience.” johnsofinstow.co.uk

2 Wildmoor Deli Here’s another deli with history: Wildmoor Deli in Bovey Tracey opened in 2015 on a site that’s been home to a deli for over 150 years. It is

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4 particularly well-known for its cheese and wine selection, with owner Jeremy Clevett drawing on his years of experience making wine in Australia. “We are cheesemongers, wine merchants and foodies first – with all the great produce that goes hand in hand with that: local chutney, biscuits, spirits, jams, chocolates... “We have an extensive wholefoods section, as well as free-from, cooking and baking products. Then we have a café with a small indoor eating area and a covered courtyard. We also have our online shop, dedicated to cheese and wine.” In terms of popular products, Jeremy says local produce is always a winner: “Clare’s Preserves fly off the shelf. We were also one of the first to sell Barnaby’s Brewhouse, which has been cleaning up with awards this year, including Best Organic Beer in the World at Soil Association’s BOOM Awards. “Anything local always does well, and we have a whole area dedicated to local produce. We also take pride in our wine shelf; we’re picky, but we still offer over 80 bottles.” wildmoor-deli.co.uk

3 Deli at Dartmouth Sue McGirr was inspired to open her deli in Dartmouth after living in the French Pyrenees for nearly a decade. She wanted to emulate some of the inspiring Spanish food shops in the nearby town of Puigcerda, though – on her return – she found British tastes were somewhat less exotic. “I’ve submitted to what the tourists and people of Dartmouth want, which is a much more British deli,” she says. “We have a very strong tourist following, so our chiller is full of mostly local,


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