WOMEN IN BUSINESS
Laura Flowerdew
It can be hard to separate the business from myself sometimes, meaning that things may feel personal, as so much of the business is actually me, but I’m trying to toughen up and see the two as separate entities. It’s hard to juggle work and family, especially being a sole trader as there isn’t anyone to delegate to when the childcare ends and there are still deadlines to meet. I find I have to be creative with squeezing in extra working hours and I will often edit photos at night when my son is asleep. It doesn’t make for a great social life, but it does get the job done. The best advice I could give a woman starting up her own company? Do your numbers, complete a thorough cost of doing business analysis so you don’t end up working for free, understand your target audience and tailor your marketing to them. Most of all, believe in yourself as there will be days when it all seems unachievable, but find a great mentor and stay focused. www.littlepicklesphotography.co.uk
LAURA FLOWERDEW
I KNOW MANY
WOMEN WHO FEEL IT’S HARD TO HAVE THEIR VIEWS FULLY LISTENED TO
DIRECTOR OF FINANCE AT BRISTOL ENERGY I previously worked at Anglo American, a global mining company. The chief executive was Cynthia Carroll – not only one of just a handful of women at the helm of FTSE100 companies, but also working in hugely male-dominated industry that is rooted in tradition and history. Her ability to reach this level, as well as her focus and direct support in supporting diversity and change in a very traditional organisation, was hugely influential to me, demonstrating the difference you can make if you are not afraid to upset expectations and stereotypes. Oh, and her hand shake was bone crunching; I can still remember the impact that made . . . Bristol Energy is a really flexible place to work, and I am able to manage my family commitments around my working day. I wouldn’t say it’s without its challenges – I frequently feel guilty about not giving enough time to either my children or my job – but I certainly feel that it is easier now than it was before the move. And a supportive workplace makes a real difference in allowing me both to undertake a fascinating role as well as spending time with my two young children. I think casual sexism is still common in business across the board. There can still be a subconscious assumption that a male colleague must be more senior, and I know many women who feel it is harder to have their views fully listened to. I think there’s an issue with ‘subconscious’ sexism across many walks of life. So it’s important that women continue to challenge expectations and become role models for the next generation. www.bristol-energy.co.uk www.mediaclash.co.uk I BRISTOL LIFE I 71