RETAIL PEOPLE MAGAZINE ISSUE 34 - REINVENTING RETAILTAINMENT

22 How Can Shopping Centres Survive and Prosper - The Four Pillars of ‘Future Readiness’

28 2023 is the Year to Put an End to Retail Delivery Using Excel Spreadsheets EVENTS

30 Capturing the Moment: Photos from the 2022 RECON MENA Conference & Exhibition 34 Highlighting Success: RECON MENA Awards Presentation & Cocktail Reception in Pictures 36 Celebrating Excellence: Congratulations to the 2022 MENA Shopping Centre & Retailer Award Winners 50 Networking in Motion: A Recap of the Spring Board Networking Event in Jeddah

52 Mall of Muscat Announces the Launch of Exciting New Brands

Zagzoog for Home Appliances Opens First Kitchen Aid Showroom in Saudi Arabia

53 After Geant UAE, GMG Now Owns ‘Aswaaq’ Supermarkets

City Walk Bolsters Athleisure Offering with the Opening of lululemon and adidas in 2023

MECS+R BOARD OF DIRECTORS

As we begin the year 2023, we find ourselves at a crossroads, taking stock of what has come before and pondering the road ahead. While the future remains uncertain, we must remain prepared and open to all possibilities, embracing change and embracing the unknown with hope and determination. In the retail industry, the past few years have brought significant changes and challenges, but also exciting new opportunities for growth and innovation. As we enter this new year, retailers are faced with the task of not only adapting to these changes but also shaping the future of the industry.

This quarter’s theme for our Retail People Magazine is ‘Reinventing Retailtainment.’ We are proud to present this issue which is dedicated to exploring the latest trends and innovations in the retail industry. In this issue, we are extending our heartfelt thanks to the Al Hokair Group headed by Majid Al Hokair, Chairman of the Group, Sami Al Hokair, Managing Director, and Mohamed Attia, General Manager of the Entertainment Division, for being our featured cover in the first issue of RPM this year.

Al Hokair’s innovative approach to reinventing the future of Family Entertainment Centres (FECs) through a focus on innovation aligns perfectly with our theme for this issue. We are grateful to them for allowing us to showcase their work and share their story with our readers. Their commitment to excellence and dedication to innovation serves as a shining example of what is possible in the retail industry and we are honored to have them as a part of our RPM 34th Edition.

This quarter’s theme delves into the exciting new ways retailers are reinventing the shopping experience by combining elements of entertainment with the traditional retail model.

As for our Shopping Centre Update, watch out for articles written by Alison RehillErguven from Cenomi Centers embarking on a new era of Saudi lifestyle destinations. We also interviewed Yasser Al Kaltham from Al Rashid Mall Al-Khobar who shared their vision for a rejuvenated Al Rashid Mall to become a world-class retail destination. This issue is also a celebration of success as Azad Properties, launched SOUQ7, one of the most important pioneering projects in Jeddah.

Moving on to Retail, Marie France guides us into an inspiring story of how a familyowned business grows from its humble beginnings to where they are right now. Our expert contributors and industry leaders shared more insights on the latest trends, best practices, and challenges facing the retail industry.

In addition, we are showcasing all the winners in the 28th MENA Shopping Centres & Retailer Awards held in December 2022.

Last, but not the least, we would like to thank all our sponsors and advertisers for this edition. Thank you to AL HOKAIR GROUP, AZAD PROPERTIES, YARDI, THE CLOCK TOWERS SHOPPING CENTRE & MARIE FRANCE.

“Thefuturehasseveralnames.Fortheweak,itisimpossible;Forthefainthearted,it isunknown;Butforthevaliant,itisideal.”– Victor Hugo

LEADS THE ENTERTAINMENT’S TRANSFORMATION

The Al Hokair Group’s Family Entertainment Centres (FECs) are undergoing a significant transformation. As the dominant industry leader in creating excitement for families and young people across the GCC and specifically Saudi Arabia, Al Hokair Group Family Entertainment has no rivals. The adoption of a fresh, contemporary logo has also recently arrived.

One of the most seasoned campaigners for novel ideas in FECs in the Middle East is Mohamed Attia, General Manager of Al Hokair Entertainment Division.

The most senior members of the Al Hokair family, Sami Al Hokair and brother, Majid Al Hokair, who are both

equally well-known in the international amusement sector, supported Mohamed Attia’s drive for “something new” to present to Saudi Arabia’s youth-dominated population.

Their vision for the future of FECs within the multi-faceted, hospitality-focused Al Hokair business, is fixed firmly on innovation under their supervision. Mohamed Attia and his team have been released to bring in all that is best in international brands.

In the single year that Mohamed has been the General Manager of the Entertainment Division, Al Hokair has signed contracts with big names such as CoComelon Playdate, Playocity by Hasbro, Monopoly Lifesized, Brass Monkey, Smurfs and Dave & Buster’s.

It has been a dizzying ride for Mohamed Attia and his team. Meetings and negotiations have taken place all over the world, culminating in what the hierarchy at Al Hokair wants to see most…..‘something really, really new.’

Sami Al Hokair, Managing Director of the group says: “The Kingdom has a vision….it has been entitled Vision 2030, in which the government wants to see the Saudi people enjoying something different.

“There are a number of pillars to Vision 2030 and leisure is very much one of them. The pillars are sport, culture, entertainment and tourism. This entertainment area is very much our concern and will figure strongly in what we do.”

His brother, Majid Al Hokair, Chairman of the Group, went further: “We have our own vision that fits neatly with that

We have our own vision that fits neatly with that of Vision 2030. Fifty per cent of our population in Saudi is under 25 years old and they demand the most updated entertainment available anywhere in the world. We have to bring that to them.

is under 25 years old and they demand the most updated entertainment available anywhere in the world. We have to bring that to them.”

It is a fast-paced group, responding to the breathless charge of the Kingdom of Saudi Arabia in the entertainment field. Al Hokair is leading the pace, said Mohamed Attia. “We picked up no fewer than 10 awards at the big MECS+R event, the Retail Congress MENA Shopping Centre & Retailer Awards, last December. Those awards covered Retail Professional of the Year, Entertainment Excellence, Best Retail Brands in the MENA region and even one for the new Brand ‘Playocity by Hasbro’ as Best Retail Store Design.”

Mohamed Attia is the ideal conduit for this policy. He knows the market, the infrastructure and the essential contacts within the branding industry. Under the direction of the Al Hokair board, Attia has been free to negotiate and to bring to the Kingdom some of the world’s most widelyrecognised brands….notably those most widely-recognised among young people.

While it is immediately important to Al Hokair’s domestic expansion campaign, it is strongly factored into the group’s quest for international presence.

Mohamed Attia made the point that most of those brands licensed by Al Hokair are available not just in KSA, but also in the whole of the Middle East.

He would not reveal where the company intends to employ them but said that several would open this year in different Middle Eastern countries, almost all within the Gulf Cooperation Council (GCC) including KSA, UAE, Oman, Kuwait, Bahrain and Qatar.

The brands represent a cross-section of all age groups. It was noticeable that the lower and higher age sectors are particularly catered for with these recently acquired brands. Dave & Buster’s, for example, is distinctly targeting adults in its profile, as is Brass Monkey, while others such as Cocomelon Playdate and Smurfs might be considered applicable more to the 3-8 age group.

“There are gaps in the market,” he said. “These sectors are not as well catered for as they might be. We aim to appeal to families with licenses such as Monopoly and Playocity by Hasbro.”

The award-winning locally sourced brands have been rejuvenated. While new brands are emerging, Al Hokair is revitalizing Sparky’s and bringing it back to the forefront as a market leader.

The iconic winged character Sparky’s is getting a major makeover. We have added forms of entertainment that are fresh to the brand.

The new Sparky’s is coming with laser tag and bowling for the first time, positioned in tandem with the successful Snowy’s Forest to bring balance – attractions for every age group.

These introductions will come alongside a more futuristic design to the venues with an exclusive fit-out and upgraded and trendy cafes and food kiosks.

“We have already opened the first new generation of Sparky’s, at the Al Rashid Mall in Jizan, KSA. It has completely new fit-out designs and a new look and general ‘feel’, but it also has new attractions. The laser tag and bowling are added to an updated Snowy’s Forest.”

He added that the company had still not finished with the reworking of Sparky’s into its ‘new generation’. During April, the company is planning to bring in another phase, with added games and new rides.

With numerous Sparky’s Family Entertainment Centres among the 88 locations currently owned by the company throughout the Middle East, the busy concepts team has a lot of work to do just with that brand. Despite this, the arrival of new and incoming brands is creating a buzz of excitement among the various departments at Al Hokair’s offices in Riyadh and the other regional office in the UAE.

With dozens of Sparky’s FECs among the 88 venues currently held by the company across the Middle East, there is much for the busy concepts team to do with that brand on its own. The new and incoming brands are providing a wealth of excitement among the various departments at Al Hokair’s offices in Riyadh and the other regional office in UAE.

Al Hokair has not pledged this considerable investment just for the UAE, or Qatar, Oman, or any of the other GCC countries that are the driving force of the Middle East’s amusement industry. The great prize is Al Hokair’s home territory, the Kingdom of Saudi Arabia, on which all attention is currently focused.

“The potential for growth in Saudi Arabia is tremendous,” stated Mohamed Attia. “Al Hokair has always been the leader in the Middle East as the largest operator of family entertainment centres in the region. We have no intention of losing this title. With these new and thrilling initiatives, combined with the licenses we have already obtained with more to come, we are setting a new standard and raising the bar even higher!”

WELCOME ABOARD!

A NEW ERA OF INNOVATIVE MECS+R BOARD OF DIRECTORS

At the outset of the year, we extend a warm welcome to our newly appointed Board of Directors for the term of 2022-2024. We are enthusiastic about their arrival and eager to collaborate towards a constructive transformation in our organization. Their leadership,

combined experience, vitality, and proficiency will certainly bring about a significant improvement at The Middle East Council of Shopping Centres & Retailers (MECS+R), and help us attain new heights in serving our community. Welcome aboard!

DUAIJ AL RUMAIHI

MECS+R Board President

Mall Director City Centre Bahrain

Majid Al Futtaim Properties Manama, Bahrain

Duaij is a significant contributor to the local Bahraini community; with over 25 years of experience across various businesses including general management, real estate, mall management, leasing, marketing, sales and client services. He is recognized for his valuable and extensive experience in managing retail developments, strategic planning, and his leadership in revenue generation projects. Embracing the core values of innovation, growth and adapting to change, Duaij continues to successfully generate business leads and develop engaging marketing initiatives that create satisfying customer experiences.

DR. YOUNIS AL MULLA

MECS+R Board Chairman

Senior Vice President

Business Devt. & Govt. Affairs

Majid Al Futtaim Retail

Dubai, United Arab Emirates

Dr. Younis is leading the core team for the Business Expansion of Carrefour across the GCC, Middle East, Africa, & CIS region. Majid Al Futtaim Retail is a subsidiary of Majid Al Futtaim Group, one of the most respected highgrowth private companies in the Middle East with ownership of several profitable businessesin retail, hospitality, shopping malls, property development, financial services sectors and fullownership of the Carrefour franchise for theGCC, Middle East, Africa and CIS region.

LIZELLE FITOUSSI

MECS+R Board Vice President Director of Marketing

Merex Investment Group

Dubai, United Arab Emirates

Lizelle is the Director of Marketing at Merex Investment. In her role, Lizelle is responsible for strategic corporate and destination marcomms for City Walk, La Mer and The Beach. With an honours postgraduate degree in marketing and communications, a marketing director certification (CMD from ICSC), and over 30 international marketing awards, Lizelle has worked across the Middle East and Africa for the past 2 decades and became recognized as the curator of consumer experiences.

DAVID HUESSER

MECS+R Board Treasurer

Vice President – Real Estate

AGI Real Estate LLC

Dubai, United Arab Emirates

David is an experienced C-suite Shopping Centre Executive, CSM designation through ICSC, as well as a past board member at NYNJ Council of Shopping Centres, and now board member of the MECS+R. His 20+ year career includes roles in Canada, USA, UAE, Egypt, and KSA while working for Blue-chip companies such as RioCan REIT, and in the USA with Urban Retail, GGP, Simon Property Group and Brookfield, in the MENA region Al Futtaim and AGI (Apparel Group).

MOHAMMAD AL QAED

MECS+R Board Member

Acting Chief Commercial Officer

Seef Properties Manama, Bahrain

Mohammad has a diversified experience in property management, entrepreneurship, business incubation, coaching, business advisory, training, and management of professional networks & NGOs. He has a proven track record in managing different types of destinations such as shopping centres in addition to managing properties in different sectors including commercial, retail, industrial and residential properties.

SAAD ZUBERI

MECS+R Board Member Executive Director

Lucky Landmark (Pvt.) Limited

Karachi, Pakistan

Saad carries with him the experience of over 25 years in diversified industries like FMCG, B2B and Retail. He has been in strategic and leadership roles for Operations, Sales & Marketing and has represented Pakistan at various conglomerates all around the Middle East and South Asian regions. He has a passion for training and is engaged with various platforms for the development of the youth of Pakistan. He holds a Master’s Degree in Business Administration and is currently managing LuckyOne Mall as its Executive Director.

DYNAMIC & VISIONARY LEADERS MECS+R REGIONAL REPRESENTATIVES

We would like to welcome our new MECS+R Regional Representatives. We are excited to have such dynamic and visionary leaders on board. Their unique perspectives and fresh ideas will help us to continue

serving our industry and communities with excellence. We can’t wait to see the positive impact we will make together. Welcome to the team!

LINA ABBAS

REGIONAL REPRESENTATIVE

KUWAIT

General Manager – Leasing

Tamdeen Mall Management

Kuwait City, Kuwait

ENVER KALKAN REGIONAL REPRESENTATIVE

IRAQ

Shopping Mall Manager

Majidi Mall Sulaimani

Sulaimani, Iraq

JAMAL AL SHAWISH

REGIONAL REPRESENTATIVE

SHARJAH, UAE

Chief Sales & Marketing Officer

Alef Group LLC

Sharjah, United Arab Emirates

SEYDA NARJIS BATOOL KAZMI

REGIONAL REPRESENTATIVE

PAKISTAN

General Manager – Leasing

Lucky Landmark (Pvt.) Limited

Karachi, Pakistan

HUSSAIN K. JAMAL, MBA, CSM, CLS

REGIONAL REPRESENTATIVE

OMAN

Head, Mall Operation

Mall of Muscat | Tamani Global Devt & Investment

Muscat, Oman

PREM MOHAN

REGIONAL REPRESENTATIVE

ABU DHABI, UAE

Deputy Head of Leasing

Line Investments & Property Sole Proprietorship LLC

Abu Dhabi, United Arab Emirates

ALEXEY KNYAZEV

REGIONAL REPRSENTATIVE

KAZAKHSTAN

Co-Founder & CEO MallSense

Almaty, Kazakhstan

MOHAMED GALAL REGIONAL REPRESENTATIVE

EGYPT

Chairman

TSM AlSanad Malls & Markets

Giza, Egypt

M. ZIAD MOGHRABIAH, CSM, CLS

REGIONAL REPRESENTATIVE

JEDDAH, KSA

Chief Operating Officer

Heritage Sites Co.

Makkah, Kingdom of Saudi Arabia

SHAUKAT ALI KHAN

REGIONAL REPRESENTATIVE

RIYADH, KSA

Chief Executive Officer

Saudi Bonyan Co.

Riyadh, Kingdom of Saudi Arabia

SHAHROKH KESHAVARZ

REGIONAL REPRESENTATIVE IRAN

Founder & Owner

Golden Business Magazine

Tehran, Iran

With Vision 2030 as its guiding light, Saudi Arabia is transforming at an exponential rate. With this transformation comes the necessity to understand what the consumer wants and how we can provide it to them. It is understood that what was once a traditional retail-based shopping mall must now evolve into a holistic lifestyle experience.

Recent years have also seen a shift in the channels consumers access and use to shop, to browse, or be entertained. Convenience, for example, has become one of, if not the most important factor in the buyer’s decisionmaking process. This convenience applies to both online and in-store environments – how fast is delivery, how easy is the platform to use, what stores are closest to me, and which mall has the widest range of options to meet my needs.

At our very core, Cenomi is the creator of new, immersive lifestyle destinations. Cenomi Centers delivers through the largest network of owned, developed, and operated shopping centers and retail complexes in Saudi Arabia. These are unique shopping and lifestyle experiences in each carefully crafted space. This concept is true of both community malls and iconic regional centers, such as Al Nakheel Mall and Mall of Arabia, as well as our pioneering outdoor lifestyle destination, Cenomi Riyadh U-Walk. We aim to create a space that delivers something for everyone.

Cenomi currently owns, operates, and manages 21 commercial centers, with more than 4,300 stores, located strategically throughout 10 cities in the Kingdom of Saudi Arabia. As we look to the future, we must ensure that our spaces are multi-sensory, with both open and closed areas, landscaping and placemaking features that bring the

Destinations must now bring together the internationally coveted brands our consumers want to see, alongside high-quality dining options and a host of entertainment offerings, such as cinemas, arcades, etc. They should be able to immerse themselves in a fully integrated lifestyle environment.

We must create experiences that ignite multi-sensory engagement.

Jawharat Riyadh

projects. For example, luxury brands are much more widely coveted, and we have had interest from a number of international brands and luxury fashion houses looking to launch in the Kingdom, and some to launch in the region, for the first time within our projects. The Saudi Arabian market is one of the fastest-growing retail markets in the region, if not the world. Alongside a general shift towards more modern, high-end offerings, both in terms of brands and locations, older, more traditional sites are being transformed to cater to the growing needs of their communities and we expect this to continue as we both renovate existing sites and develop new projects.

The consumer experience lives in an omnichannel environment.

We must be a part of every touchpoint of a consumer’s journey. Being present in-store, for example, is often supplemented with online availability for information, where people will look up information that supports their in-person buying decision.

We also see a growing rise in popularity for things like click-and-collect platforms, with options including curb-side pick-up, buy-now-pick-up-instore, etc. These are important components of the omnichannel environment that we must embrace and facilitate.

In addition, we will be introducing a VIP concierge service, which will offer customers individual services that will enhance their overall experience. An example of this is through the provision of a dedicated assistant throughout their shopping journey and the option of direct home delivery of all their purchases, along with many other unique services in the pipeline.

Digital innovation, and specifically how it is interwoven with traditional experiences, will continue to play a leading role in the growth of retail and is a primary focus for us. This focus will further enhance the customer journey and close the gap between on and offline, to create a seamless lifestyle experience that engages at multiple levels and ultimately fosters a wider sense of connection and community.

Alison Rehill-Erguven CEO Cenomi Centers

Alison Rehill-Erguven brings more than two decades of extensive shopping mall and real estate experience having been based in and/or managed joint ventures, assets, and teams in some of the world’s most prominent emerging markets across Asia, Europe and Latin America. In addition, she has more than 10 years of experience in the US market, working with global industry-leading commercial real estate companies and shopping mall operators, General Growth Properties and Simon Property Group. Prior to joining Cenomi Centers she held the role of head of commercial real estate at Brookfield Properties based in Shanghai, China, where she was responsible for all retail assets including shopping malls, offices, and mixed-use developments.

Brookfield Properties is a part of Brookfield Asset Management, one of the world’s largest alternative asset managers. Brookfield acquired Pradera

Jawharat Jeddah

Jawharat Al Khobar

AL RASHID MALL AL KHOBAR A WORLD CLASS RETAIL DESTINATION

Danah Real Estate Company established a presence at Retail Congress MENA 2022 in Dubai, setting out their vision for a rejuvenated Al Rashid Mall between 2023 & 2024. We naturally took the opportunity to interview Yasser Al Kaltham, Chief Commercial Officer of Danah Real Estate to talk on the subject of one of the region’s most iconic properties.

Can you tell us more about Danah Real Estate?

Danah Real Estate Company is the real estate arm of the AlRashid Trading & Contracting Company, one of the largest and most successful corporations in the Kingdom of Saudi Arabia. The company owns and manages a diversified portfolio of assets with proven expertise in the shopping centre, residential, commercial and hospitality sectors.

What is Al Rashid Mall?

Al-Rashid Mall-Al Khobar is a core asset for Danah Real Estate. At inception in 1995, Al Rashid Mall was one of the first large-scale organised retail assets in the Kingdom and broadly the Middle East. It has been a major destination in the retail landscape of Saudi Arabia, owed largely to strategic relationships with all

the region’s top retail and entertainment groups and a focus on renewal and change over time.

How is the mall perceived in its trade area?

Since its opening, the mall has been a benchmark not only in the region but in the whole market: first at the opening in 1995, as the first modern mall in Saudi Arabia; again in 2005 with an extension, incorporating the creation of Qaisariyah, a themed retail area celebrating Saudi Heritage, and establishing one of the first luxury shopping districts with the inauguration of Al Rashid Avenue. As you can see, Al Rashid Mall has always represented a source of pride for all the inhabitants of the Eastern Region of Saudi Arabia. It is a part of our daily life.

Can you give us some more details about the renovation project?

Following the signature of the construction contract and commencing February 2023, the shopping centre will officially undergo a massive renovation, the second in its history. The refurbishment will aim to meet several objectives, including growth through

expansion, upgrading operating services and amenities and creating a more contemporary and inviting space for customers. A major facet of this investment is to renew and expand the composition of retailers, products and brands available in the space. Moreover, in accordance with Vision 2030, we aim to position our asset as a retail, leisure and tourist landmark within the Eastern province of Saudi Arabia.

The project has been on the agenda for several years, is it finally the right time?

Yes, the notion of an impending renovation has been in all stakeholders’ consciousness for several years. The COVID-19 pandemic was the key factor for the postponement of the project. In the interim, we finetuned our project and listened to the market refining our proposal. Lastly, our participation in the last RECON MENA convention was a strong signal that we are moving forward. It should be noted that the general feedback and interest have been highly positive.

How are you going to manage this phase? Will the mall remain open for business?

The Mall will continue to trade with the public during the whole period of renovation. It will be the responsibility of the Al Rashid Mall management team, to ensure that there is minimum interference and impact on the business. In this regard, a mitigation plan has already been developed and approved. It includes year-long marketing activity programs with targeted action and communication.

Can you give us some more details about the new Al Rashid Mall?

I will answer by telling you everything will evolve. In addition to Qaisariyah, we will add four new signature areas: Al Rashid Fashion Avenue, the new luxury fashion destination within the Eastern Province of Saudi Arabia; Al Rashid Walk, the latest outdoor destination with a wide offer of casual dining options and coffee shops; the Palms Court, an experiential indoor shopping journey reminiscent of an oasis and The Dome, a multimedia immersive experience for our visitors. We can’t wait to welcome you and introduce you to the new Al Rashid Mall Al Khobar.

Yasser Al Kaltham

Chief Commercial Officer

Danah Real Estate

Al-Rashid Mall Al-Khobar

Yasser, now a veteran of the Retail Real Estate Industry, has over 18 years’ experience. He established himself in 2005, as a part of the biggest mall operating & opening team in Saudi Arabia, then in quick time was promoted through to Director for the Eastern Saudi Region. Now Chief Commercial Officer at Danah Real Estate, he oversees a diversified portfolio of assets with proven expertise in the area of shopping centres, including Al Rashid Mall Al Khobar, residential, commercial and hospitality.

The Palms Court

The Al Rashid Fashion Avenue

The Al Rashid Walk

AZAD PROPERTIES LAUNCHED ONE OF THE MOST IMPORTANT PIONEERING PROJECTS IN JEDDAH

Under the generous patronage of His Royal Highness, Governor of Makkah Al-Mukarramah Region, Advisor to the Custodian of the Two Holy Mosques Prince / Khaled Al-Faisal, may God protect him, and the honour of the Governor of Jeddah, His Highness Prince Saud bin Jalawi, may God protect him, Azad Properties inaugurated one of the most important pioneering projects in Jeddah, the “Souq 7” commercial project, at a ceremony. It was attended by Their Highnesses, Excellencies, senior investors and merchants in its strategic location in the southeast of the city in Al Jamea district, Kilo 7, surrounded by the most important economic engines such as King Abdulaziz University and a number of prestigious hospitals, in addition to being located next to the Al-Haramain train station, announcing the imminent opening of the first phase in the coming month of Sha’ban. This stage includes the opening of various

specialized showrooms in the home and electronics zones out of the seven zones to be established in the project.

The idea of Souq7 is based on filling the growing market gap, the demand from consumers for multi-use open markets, with an enjoyable shopping atmosphere that brings back memories of the beautiful time in the diversity and prices offered by all segments of society in a renewed and safe way, to be one of Jeddah’s landmarks as a shopping destination that meets the needs of its residents and visitors and a shopping atmosphere full of suspense. Fun, events, and distinct architectural designs that tell the story of the past and the modernity of the present, inspire the future generation and create beautiful times and memories.

Souq7 provides seven main activities distributed over seven different main zones harmoniously. At the

forefront of these commercial activities are foodstuffs, furnishings, home and electronic appliances, fashion, a gold market, and a heritage market that carries the fragrance of the past. Souq7 is located in the city of Jeddah and is renowned for its expansive complex of cafes, restaurants, entertainment, a cinema and 5 platforms for hosting events and entertainment activities. The area spans over 50,000 square meters, and also includes a hotel, health clinics, and commercial offices. Moreover, Souq7 offers a wide selection of automotive and building materials activities in a modern, efficient manner that meets the requirements of both individuals and families, bringing a unique atmosphere to the overall environment.

idea of Souq7 is based on filling the growing market gap, the demand from consumers for multi-use open markets

Azad Properties is keen to operate Souq7 using the latest administrative and technological methods, by providing a central control room for the entire project, and providing smart monitoring systems to identify individuals and vehicles and monitor internal traffic. Smart gates will also be used to help regulate traffic, which will be linked to the systems, government security, and the provision of environmentally friendly and energy-saving systems.

It is worth noting that the rental rate reached 70% of the total rental space, and among the most important commercial names that signed agreements with Souq7 are Bin Dawood Markets in the foodstuffs area, Fitness Time in the multi-use area, Masdar Company in the building materials area, noting that the work is still based on attracting many other distinctive brands to meet the needs of visitors and visitors to Souq7.

Briefly touching on the remaining stages of Souq7 that are about to complete the joy of market visitors, we find them in optimistic ratios and numbers, as the development rate for the first phase (the home and electronicszones)reached100%,andthedevelopment rate in the car area reached more than 40%, and the development rate in the fashion zone, more than 29%, as for the building materials zone, the percentage reached 15% and 10% in the foodstuff zone.

Last but not the least, Azad has developed this huge project with infrastructure according to the highest international standards on an area of more than 700,000 square meters with a rental area of more than 400,000 square meters, hosting more than 4,000 various stores distributed over 114 buildings, at an estimated cost of 1.5 billion. Saudi Riyal aims to achieve annual retail sales of more than 2 billion Saudi Riyals, and to create more than 24,000 jobs for Saudi Arabia’s young men and women, with the aim of joining and contributing to the Saudi economy’s march towards a promising vision.

The Souq7 project comes within a series of pioneering projects that Azad Properties intend to launch with a modern, distinguished and innovative character, inspired by the ambitious vision of His Highness the Crown Prince for our beloved Kingdom 2030 in providing everything that serves its residents and visitors and enriches the quality of life.

The

HOW MARIE FRANCE BUILT ITS BRAND ON CONTINUOUS INNOVATION AND PROGRESS

One of the most well-known lingerie conglomerates in the Middle East and Africa is Marie France. With a vast selection of goods, including lingerie, hosiery, beachwear, athletics, nightwear, leggings, fragrances, and footwear, the company has achieved explosive success in the area. But from a brand that began to cement its image with a simple collection of hosiery, to an impressive full-fledged lingerie empire, Marie France has dramatically changed over the years. In fact, the pioneering breakthrough of the Lebanese-based brand didn’t come overnight.

Here’s the story of the rise and comeback of Marie France. It all started back in 1976 when a local hosiery brand came to life. Guiding the way with a distinctive price/ quality ratio, Marie France became a leading force in Lebanon, offering women the chance to shine with elegance and beauty…at a decent price. But that was not enough for the family-owned business, as the need to respond to regional demands required more and more creativity, which would ultimately enhance feminine beauty.

Soon after, the hosiery brand expanded wisely enough to include lingerie within its range of products. The goal was pretty clear: creating works of art that would spawn the confident and sultry spirit in every woman, and that would listen carefully to dreams of comfort and assertion. The idea of expansion swept a wave of profound change within the brand. Suddenly, Marie France needed to be aligned with women’s evolving attitudes towards beauty, diversity, and inclusion.

In the real world, that meant including a selection of products that would fit each and every style with ease and perfection. And so, with a goal to expand its horizons, it has honed its emphasis and released a new range of options, including house wear, loungewear, and several new and improved materials for its pre-existing Pajamas and Sportswear categories.

Indeed, in recent years, Marie France has strengthened its position not only in Lebanon – with merely over 40 boutiques – but also in 12 boutiques run by the headquarters in Egypt, 3 in Jordan, and 7 in Saudi Arabia, in collaboration with Al Hokair Group. The brand has indeed grown internationally.

In the lingerie and hosiery industry, Marie France is well-known for upholding its basic principles and demonstrating time after time that it is timeless through nothing less than morality and honesty. The top brand is currently preparing to go to new lengths as part of its expansion, by embarking in Armenia, Ghana, UAE and Azerbaijan in the future year.

More than 2600 points of sale across Lebanon currently sell Marie France products, which are also exclusively available in more than 30 boutiques and booths in the best malls and reputable supermarkets in the nation. Marie France products are distributed by some of the best professionals on the market, and the brand is effectively establishing itself on the global stage by upholding the best quality-price ratio in line with the expansion of its collection and the enlargement of its available options.

And now, Marie France is taking on a new challenge in the UAE, launching a new online platform where residents will be able to benefit from a wide range of products and an advanced one-day delivery structure. With a warehousing system in Jebel Ali, the brand will surely be taking the region by storm.

Marie France has proved time and time again that a leading and historic brand can still find place for improvement, innovation, and development. In a world where trends are continuously evolving and where following the evolution of the female body is of dire necessity, Marie France has dealt its cards in the smartest of ways. A brand that continues to innovate and recreate to reach extremes, a name that always leverages a passionate exploration of the lingerie and hosiery universe, and a legacy that will live on forever.

THE 5 FUTURE INVARIANTS OF RETAIL DESIGN

Design & Technology to improve Shopping Malls & Retail Design relevance for the coming next years

CREATE IMPACT

Let’s start with an assumption: “Shopping Malls & Retail Stores will never die”; everyone already knows how much is more important than ever for Shopping Malls, Retailers and Brands to enhance the Shopper Experience and to ensure customers come into the “brick-and-mortar” stores.

How we can do that?

Today, Design is evolving quickly and is giving us new possibilities to investigate unexpected scenarios; from a traditional approach by using our knowledge (Science and Art), by using algorithm and parametricism (Use of Data), or by using Artificial Intelligence (Images and Prompts). We are going to work and investigate new ways to “Create Impact” and a “WOW” effect, to engage customers in creating a memorable journey and a relevant experience.

BIOPHILIC DESIGN

First of all, we need to define Biophilic design to avoid confusion. It is a concept used within the Architecture and Interior Design industry connected to well-being. It increases human connectivity to the natural environment through the use of nature and is the way to decrease levels of blood pressure, depression and anxiety, job stress and illness, increased attention capacity and fast recovery.

Christian Bonu Co-Founder and Director MuchMore - Architecture & Landscape

Co-Founder and Director of “MuchMore - Architecture & Landscape”, Christian is a creative and innovative Interior Designer and Architect; who specialized in strategy and business development with more than 20 years of experience in Europe and the Middle East. He developed and managed Commercial and Retail projects from the small scale to the medium and big ones (The Village – Redesign & Extension, The Dubai Mall, is the latest Award Winning project - 2022).

The Dubai Mall, The New Village Lobby Designed by MuchMore

Study for a new Brand Shopfronts and Interiors using AI Designed by MuchMore

Based on this assumption, we can understand quickly that the future reserve a great opportunity for Developers and Retailers who will invest in Architecture, Interior Design and Landscape integration, particularly those targeting younger generations who are more interested in sustainability, climate change and reducing emissions. For sure, Covid 19 has pushed the boundaries and now every one of us is more interested to stay and live in contact with nature. As designers, we need to be deeply focused on the integration of the Building Environment with the Landscape Environment. As an Architecture and Landscape oriented company, our last goal is to focus on the integration of these disciplines to give humans a healthy future.

EXPERIENTIAL RETAIL

If the Virtual World will push the actual boundaries of Retail Stores and Shopping Malls, physical space will continue to be crucial for human beings in the future.

Experiential Retail will be one of the future invariants, offering to customers a chance of having fun with sound, ambience, live shows, emotion and activity to get customers interested in the merchandise with the mood to buy. For sure, it will be relevant to the integration with new media, AR and VR, but (I’m quite sure) we are not going to live on the Metaverse.

A remarkable example of Experiential Retail is Armani’s Acqua di Gio experience in two European airports (Stockholm and Frankfurt) where they propose a total detachment experience through sea sounds and images of perfumed dry air were released evoking the island of Pantelleria, inspiration for the perfume; or another one, Louis Vuitton Chengdu SinoCean Taikoo Li Store that offers a clear vision of an amazing Experiential Retail inspired from the Local Culture.

PHYGITAL

It’s not new, the Real and Digital Worlds are continuously improving their connection and it is becoming clear and more tangible where we will go on in the near future.

As proof of this tendency, Dubai just opened a few days ago the first physical NFT shop in the Mall of the Emirates. ftNFT Shop is the name which offers customers to browse, buy and sell NFTs in person. Visitors can also interact with and look through a unique variety of physical art and even create 3D avatars of themselves through a professional 3D scanner.

The Virtual World, including the Metaverse and Augmented Reality, will play a central role in the evolution of the Retail Industry.

Our challenge as a Designer will be to re-think the Design Paradigm to connect the “two” worlds in one. An interesting example of the future possibilities for the Design is the experience that “Cult&Rain”, a shoe manufacturer, have brought to Outernet London; a fully interactive event bridging the physical world and the Metaverse by designing the shoes on the virtual store and doing the production on site. Another interesting example comes from the E-Commerce giant, Amazon, which redesign its groceries stores to be cashier-less and online-connected (Self-Service Kiosks, Mobile Checkout, Use of Artificial Intelligence, Incremental Mobile App and Direct Delivery Home).

BRAND PARTNERSHIP

Today we can assist more frequently in collaboration and partnerships between Brands to deliver greater value; companies come together and leverage each other’s strengths to drive innovation forward. Not only can all parties meet their commercial goals but more importantly consumers end up receiving much greater benefits and get to enjoy better services.

A relevant example in the Retail Industry is The North Face and Gucci Pop-Ups. The brand’s capsule collection with The North Face was on wish lists even before it debuted to a diverse group of creatives, superfans, and passersby hoping to get a glimpse of the immersive experience inside the brand’s Pop-Up around the world, from NYC to Dubai (Mall of Emirates).

With this article, we don’t have the ambition to be detailed and exhaustive. It is a contribution based on our vision and experience that needs to be explored, and why not, also with your support. Feel free to contact us to discuss further, to have new “Invariants” or just to have a coffee.

Study for the Interiors of an existing Shopping Mall using AI Designed by MuchMore

Louis Vuitton Chengdu Sino-Cean Taikoo Li Store

The North Face and Gucci Pop-Ups

HOW CAN SHOPPING CENTRES SURVIVE AND PROSPER – THE FOUR PILLARS OF ‘FUTURE READINESS’

We are living in a V.U.C.A era, one that is full of vulnerability, uncertainty, complexity and ambiguity.

Ibrahim Ibrahim Managing Director Portland Design

The changes that we are experiencing in retail are not cyclical, but structural. Consumers have changed unrecognisably, and what we are witnessing is being shaped not by retailers, design, architecture or technology but by the rapidly changing relationship consumers have with brands, places and each other. We call this ‘Retail Darwinism’, whereby consumers’ expectations change faster than brands and businesses can adapt!

Hermetically sealed, inflexible, disconnected shopping centres will become increasingly irrelevant. To survive, they will have to make the shift from a ‘shopping rhythm’ to a ‘community rhythm’ to become more permeable, open and connected to their communities and the public realm through activations such as events, markets and community activities.

A recent survey from Accenture found that “70% of millennials would rather spend on an experience than an object.” Shopping centres that prosper will have more than transactional retail and will bring together a mix of brands, amenities, nonretail uses and experiences that attract new audiences with constant refreshment, newness and surprise.

Increasingly shopping centres can no longer rely on leasing boxes and collecting rent. The future of retail will not be about real estate, it will be about content, the curation of blended commercial offers and compelling experiences of which leasing is a by-product.

For too long, placemaking has been driven by architecture where the focus on the shapes of plans and buildings drives the approach. Architecture does not

Ibrahim is the Managing Director of Portland Design based in London which was established in 1987. Ibrahim originally trained as an aeronautical engineer and is a postgraduate of the Royal College of Art and Imperial College London and a Fellow of the Royal Society of Arts. He is a regular speaker at conferences and a frequent contributor to journals and trade presses.

make place. The process of placemaking must be driven by a deep understanding of people and communities, those who will be engaging with the place, and their journeys and missions at different day parts.

At Portland we employ our 5-step process of placemaking:

The first is culture:this involves research and analysis of key cultural and consumer trends that will impact our audiences’ behaviour and expectations.

The second step is people: Through qualitative and quantitative data analytics we gain an evidence-based understanding of the community, interest groups and profiles of our audience. This is essential if we are to deliver relevant offers and experiences that meet their needs and desires. Research by Unibail-RodamcoWestfield revealed that “One-third of people are interested in attending a lifestyle class at their favourite store.”

The third step is the place story: Here, we help define the vision, ambition and proposition, and from that craft the ‘place story’. We interrogate the origins and history of the place and explore its attributes, unique features, community, connectivity and physical environment in order to define the place’s personality, values and positioning in the market.

The fourth step is space: Here, we translate the above into the ‘experience masterplan’, defining the right blend of brands, experiences, services and amenities, whilst identifying the synergies between them and their connectivity to each other and the public realm. The experience master plan defines the ‘connective tissue’ that binds the experiences and districts and activates the public realm to imbue it with an authentic ‘spirit of place’ and sense of belonging. Our master planning approach is imbued with flexibility and programmability to allow future changes, in order to respond to the rapidly changing expectations of consumers and commercial partners.

Only at the fifth Design step do we drill into the design of the physical environment to create the final masterplan, architecture, environmental design and materiality. Environmental, social and economic sustainability runs through the bloodstream of our thinking and design approach, which again has built-in flexibility and adaptability.

We must create places not through the lens of real estate but through the three lenses of ‘community’, ‘culture’, and ‘content’, where real estate is a by-product.

1. REINVENT CONVENIENCE: Consumers demand experiences that are easy, simple and devoid of complexity. They will respond to autonomous, frictionless experiences and convenient ‘pit-stop’ services. A survey by Seigel and Gale found that “63% of global consumers are willing to pay more for simpler experiences.”

2. RECONNECT TO COMMUNITY: Hermetically sealed, dreary, clone shopping centres and high streets are becoming irrelevant due to the disconnection with their communities, the public realm and surrounding streetscapes. Successful places will be those that deliver experiences, amenities and services that galvanise communities and create a true sense of belonging.

3. REIMAGINE PLACE: Successful places will deliver a mix of brands and experiences that create anticipation, discovery, participation and surprise. Moving beyond retail and F&B to what Portland refer to as ‘S.W.E.L.C.H’, a blend of shopping, working, entertainment, learning, culture and hospitality.

4. REPOSITION VALUE: Our audiences increasingly value personalisation, authenticity, social experiences, health and wellness and the environment. Successful places will partner with brands that have a purpose at their core and prioritise ethical consumption and in turn, respond to the values of our consumers and communities. A recent Accenture survey found that “40% of consumers have stopped using a brand due to the way it behaves.”

The metrics of success have changed, it is no longer just about sales per sqm. In the future, a large proportion of transactions will not happen in-store. So we need to add value to the customer experience through the new KPI’s of ideas per sqm, engagement per sqm, surprises per sqm, senses per sqm, events per sqm, and shares per sqm.

In the future, successful shopping centres must speak like a magazine, change like a gallery, sell like a shop, share like an app, build loyalty like a club, seed like an incubator, experiment like a laboratory, immerse you like a game and entertain you like a show!

Often, businesses don’t fail because they do the wrong things, they fail because they continue to do what used to be the right things for too long!

The future success of shopping centres will be built on four pillars of ‘Future Readiness’.

WHAT AND HOW DOES GEN Z SHOP?

Gen Z makes up 26% of the world’s population (Issuu). And their participation in the job market has already begun. They started spending their own money. The ones who are still out of the workforce still make an important target audience for the retail industry because 70% of them have the power to influence their families’ purchasing decisions (Forbes).

As the first generation who is digitally native, they are all about the online shopping experience; they demand fast and seamless payment and are active consumers in re-purchase, re-use, and re-purpose. Since they are well-educated and surrounded by unlimited information, they are considered to be the most critical shoppers ever: They seek fair pricing and high-quality products. They were born during the global economic crisis and global warming; they have a more pragmatic approach to money and resources. They mandate brands to be fairly priced, more diverse, and sustainable.

Due to their dominance in the total population, their influential power over other generations, and their ability to create agendas on social media, Generation Z is the most important target that retailers should listen to, understand and serve accordingly.

Gen Z Buying Behaviours

1. They demand sustainable products and services

Gen Z genuinely cares for the future of the planet. This also affects their consumption habits and purchasing preferences. They not only prefer ethical and sustainable brands and products but are also the main users of re-commerce platforms. As eBay’s latest annual re-commerce report shows, 80% of Generation

Pelin Bork

Director

Graduated from Marmara University Faculty of Communication Public Relations and Advertising. She worked in Istanbul’s renowned local & global advertising agencies leading top international and local accounts such as McDonald’s, P&G, PM, Diageo, Axa, Chevrolet, Ford, Turkcell, and Turkish Airlines. She then transferred to Leo Burnett’s Kuala Lumpur office leading McDonald’s regional account and new business development. Pelin continued her career at McDonald’s as Marketing Manager after she returned to Istanbul. She joined Happy People Project in 2016.

Managing

Happy People Project Marketing & Communications Agency

Z buys second-hand goods, and almost one in three started selling in the previous year. Buying and selling second-hand items is a way to generate income for Gen Z as well as a contribution to the sustainability of the planet. This is what makes them truly “smart shoppers”.

2. They choose access over ownership

Although sharing economy is a concept invented by millennials, Generation Z made it a lifestyle out of it. In a world where money and resources are decreasing daily, the experience-oriented Gen Z is not interested in owning but definitely having access. As large investments and materialistic commitments seem like a barrier to a diversity of experience, innovative rental services are turning into a huge service market all around the world.

There is no end to what they can rent and share; vacation houses, cars, scooters, shoes, books, etc. Brands like Airbnb, Uber, and Swap Society created a culture of renting, borrowing, and trading assets or products, and now this has become a mainstream culture.

3. They react to social commerce & influencers

Gen Z never knew a time when ordering takeout online, sending WhatsApp messages to a friend, or Facetiming their family wasn’t possible. So, shopping online is nothing but natural for them. But Gen Z has already moved beyond e-commerce, now, it is the era of social commerce. Social commerce platforms for Gen Z include Instagram, TikTok and Pinterest. In fact, the hashtag #tiktokmademebuyit has upwards of 2.3 billion views on TikTok, and #amazonfinds has more than 6.7 billion views. 30% of Gen Z say they want a fast and simple checkout experience (Forbes). This

is why social commerce is the most increasing shopping trend. It accelerates customer decision journeys from awareness to purchase almost instantly.

According to Kantar, 44% of Gen Z relies on influencers when it comes to shopping decisions. 70% of Gen Zers follow at least one influencer on platforms like YouTube or Instagram. At a time when knowledge, innovation, and product diversity are at their peak, the “trusted person” recommendation seems to be the most logical way to reduce the risk in the purchasing process. On the other hand, since influencers are perceived as trendsetters, the way to catch the hip and fashionable is, again, through influencer recommendations. However, there is also much criticism that brands’ influencer collaborations could be more sincere and less interestoriented. Therefore, only organic and genuine influencer collaborations have the power to influence Gen Z.

In summary, it is imperative that retailers targeting Gen Z focus on meaning and purpose. Remember, Gen Z prefers brands that share the same values as themselves. Make sure your brand meets the same value universe as your target audience.

In addition, brands that can enter Gen Z’s radar are not the ones that have the loudest voice in mass media, but the ones that have an organic presence on social media. But, again, remember that the people who produce the best content for social media today are also Gen Z. If you can’t be as real and sincere as they are, let your target audience produce the content for your brand.

QUIRKY MARKETING AND RETAIL TRENDS TO LOOK OUT FOR THIS YEAR

The nations of the Gulf Cooperation Council (GCC), which also includes Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, and the United Arab Emirates, are renowned for their fast-growing economies and significant investments in marketing and technology. Some of the major marketing trends that businesses in the GCC countries can readily embrace are as follows:

Digital Marketing: Due to the GCC’s widespread use of the internet and smartphones, digital marketing has grown in significance. To reach customers, businesses are using digital marketing techniques including search engine optimization (SEO), and social media platforms like Facebook, Instagram, and TikTok.

Influencer Marketing: Influencer marketing is becoming more and more common in the GCC as companies look to use the influence of social media users to reach their target consumers. As they observe high purchasing power within their following base, organizations in the GCC are increasingly utilizing key influencers from the GCC market.

Video Content: For social media and other digital platforms, where video material is becoming more and more popular, more companies in the GCC are creating engaging video content. Strong video material may be seen in the ‘where is Messi video’ by Saudi magician Abdullah Ayyadah AlShammari, which became popular during the Saudi and Argentina match. This has increased awareness of Saudi Arabia and greatly aided millions of people throughout the world in learning more about Saudi Arabia.

The reach of influencer marketing and video is incredible with the budget you spend.

Fahim Matabdin

Fahim Matabdin is the Placemaking Marketing and Entertainment Head at Neom. He is an experienced Marketing, Retail Operations and Events professional with strong interpersonal, communication and stakeholder management skills, which enables him to drive excellent results. His networking ability provides a solid foundation to help with collaborative business partnering with new clients. Fahim is a business leader with a proven track record of successfully leading and developing innovative marketing, communication and engagement strategies that deliver customer and shareholder value.

Placemaking Marketing and Entertainment Head NEOM

Mobile-First Strategies: Due to the rising rate of smartphone usage in the GCC, businesses are working harder to develop websites and mobile apps that are suited for mobile devices. Sales are increasing as a result of Gen Z and Millennial clients using their mobile devices to make purchases. Shein Fashion Online Shopping, Alibaba, Noon Shopping, Amazon, and Open Souq are popular brands for mobile phone shopping.

Smaller establishments are providing an option of making purchases using WhatsApp or Instagram DMs, which is becoming popular in places like the KSA and Qatar.

To provide customers with distinctive experiences, many retailers are putting an emphasis on personalization and customization. This is a fantastic instant impulsive buy. Brands such as Channel, Fendi and Louis Vuitton all offer personalization in-store.

Businesses are using data analytics more to understand consumer behavior and preferences and to help businesses to do more of a target approach base.

For many businesses, using social media and influencer marketing is a crucial part of their consumer outreach and product promotion strategies.

Personalization and Targeting: Businesses in the GCC are becoming more skilled at using data and analytics to tailor and target their marketing campaigns to consumer segments especially the luxury market in the GCC.

E-Commerce: In the GCC, e-commerce is expanding quickly and is predicted to reach $55 billion by 2023. In order to reach consumers, businesses are investing in online platforms and offering home delivery services, which makes it easier for customers to make purchases online.

The retail sector is increasingly using virtual and augmented reality technologies more frequently, especially for product try-ons and demonstrations. This is increasingly becoming popular in store changing rooms and is growing daily.

In order to appeal to customers who are socially and ecologically sensitive, retailers are now emphasizing sustainability and ethical sourcing. Sustainability and ethical practices are becoming more important to consumers, and retailers are responding by offering more sustainable and eco-friendly products.

As there is a greater need for contactless payments and contactless payment infrastructure, contactless payments are growing more popular.

For products like food, home goods, clothing and cosmetic products, subscription-based business models are becoming more and more common.

Retailers are expanding their investments in logistics and fulfilment operations to keep up with customer delivery expectations as e-commerce gains widespread acceptance.

Coming from a background in retail marketing, it is wonderful to identify the latest trends in both the retail and marketing industries.

Authenticity and Transparency: Customers in the GCC are growing more conscious of the effects of their shopping choices on the environment and society. Companies that are transparent and true to their core principles are what they are looking for.

It’s important to keep in mind that each GCC nation has unique cultural, economic, and political traits that can affect how effective these trends are, so it’s crucial to take these into account when developing a marketing plan for the area.

Trends in the Retail Industry

Numerous physical establishments now provide clients with online shopping choices as internet shopping continues to gain popularity.

2023 IS THE YEAR TO PUT AN END TO RETAIL DELIVERY USING EXCEL SPREADSHEETS

Digitising Retail Design & Delivery (RDD) with Proptech Solutions

Rachel Kidwell Founder & CEO TCPinpoint

4.5 million square metres of retail space is expected to be delivered in the GCC before 2026, taking the total retail GLA in the region to 23 million square metres.1

The majority of that 18.5 million square metres of GLA in the GCC has been, or is being, delivered using Excel spreadsheets.

If that’s the case, you might ask, why fix something that isn’t broken? I would argue the current method of delivery based on Excel spreadsheets is in fact terribly broken. The loss of data, analytics and insights across these millions of square metres is astounding. Not to forget the unnecessary and costly mix-ups, delays and errors that could have been easily prevented using less archaic delivery methods. Captured and utilised properly, this data provides insights to inform not just current business decisions but future business decisions too.

For five years, companies in Australia and, as of last year, the United States who’ve adopted TCPinpoint as a solution have reaped the benefits of moving from Excel to a software as a service (SAAS) solution that has helped its users avoid the ongoing delays, budget blowouts and lack of transparency across the RDD process. We know the future needs of the GCC region can benefit similarly from the TCPinpoint solution.

Imagine a world where property people collaborate, support and empathise with each other, to keep each other focused and proactive in their work to exponentially improve the delivery of projects.

TCPinpoint is a collaboration and process management platform, otherwise known as a proptech solution. The Yardi and Property Council of Australia

Rachel Kidwell is a seasoned tenancy delivery expert with two decades of experience in the industry. Rachel has developed a deep understanding of the challenges faced by all stakeholders involved in the tenancy delivery process and focuses on finding innovative solutions to these problems.

In 2016 Rachel founded TCPinpoint, an award-winning technology platform that revolutionised the way property owners and developers deliver their retail tenancies. With her expertise in tenancy delivery and passion for technology, Rachel has successfully helped retail property owners and developers across the globe streamline their processes and improve their overall experience through the use of the TCPinpoint platform that has grown into a leading player in the market.

Survey definition of proptech is “any innovative technology that reimagines property’s core processes and business models.”2 And while proptech management tools are the way of the future, this same survey found that changing existing behaviour (i.e. over reliance on Excel spreadsheets for the last 40 years) remains the biggest obstacle to proptech adoption.

So, why is the uptake of proptech so slow? Many people are resistant because it is difficult to step into the unknown with fears of additional time and expense. Based on our conversations to date, we believe challenges with behavioural change could threaten development in the GCC region.

Our customers attest that we save the sanity of their teams, enabling them to access and circulate appropriate information at the right time that saves double handling and expensive administration tasks and leaves capacity for the more important human-to-human interactions. TCPinpoint does away with Excel by providing an intuitive, comprehensive software system that drives one version of the truth across the RDD process. We do this by enabling communications, program management and document control within one system while creating real-time reports and analytics to drive business decisions.

The variety of Case Studies (on our website) provides a number of perspectives of TCPinpoint from key stakeholders involved in the RDD process such as Executives, Retail Design Managers, Tenant Coordinators and Builders.

“TCPinpoint was a great tool in terms of obtaining base build information to enable us to keep on program. Program is key, clients need deadline dates to be clear, so does the builder,” shares a Contract Administrator.

“TCPinpoint is a great platform, it unifies key stakeholders involved in the tenancy coordination process”, shares a Tenant Coordinator. “It creates a platform for everybody to get the right information at the right time.”

“I would recommend using TCPinpoint to my peers, particularly in the construction industry, to maintain their sanity on the project.”

The team at TCPinpoint not only co-create, but lead you and your team through the benefits of applying collaboration and process management software across your projects guiding you hand in hand through every step of the process. We’re leading the way in educating property people on the benefits technology can bring to your projects.

Whilst tenancy delivery has been done poorly in the past, there’s a great way to fix it. Let us work together to ensure the next 4.5 million square metres of retail space in the region is delivered using tools that streamline the process, create a transparent environment and provide invaluable insights and data to inform business decisions. For more info, visit: www.tcpinpoint.com

Imagine a world where property people collaborate, support and empathise with each other, to keep each other focused and proactive in their work to exponentially improve the delivery of projects.

Celebrating 28th Years

Capturing the Moment: Photos from the

The Retail Congress (RECON) MENA is the premier event in the shopping centre industry, retail, product, and service provider industry across the Middle East and North Africa region. Celebrating its 28th year, the Retail Congress MENA has become the largest platform for networking and exploring business opportunities in the retail industry.

The Middle East Council of Shopping Centres & Retailers (MECS+R) have welcomed 5,778 retailers and service providers from across the MENA region. The Retail Congress is the ideal platform for

retail-related companies to meet, exchange ideas, and explore potential partnerships.

The RECON MENA is truly a unique event in the shopping centre industry and retail sector, offering insights and knowledge-sharing opportunities, as well as numerous business opportunities for retailers and service providers. With the support of our valued sponsors and partners, the Retail Congress MENA is an invaluable platform for retailers and service providers to expand their capabilities and explore new opportunities for growth.

Years of Excellence the Retail Congress MENA 2022 - REBORN

Years of Excellence the Retail Congress MENA 2022 - REBORN

Celebrating 28th Years

Capturing the Moment: Photos from the

The 28th RECON MENA Awards presentation and cocktail reception is an exciting opportunity for members of the retail industry to come together and celebrate excellence in the field. The Awards Show featured presentations by industry leaders and brands and recognize those who made an outstanding contribution to the retail RECON MENA AWARDS PRESENTATION & COCKTAIL RECEPTION | Day 2 | 6 DEC 2022 | SAMAYA BALLROOM & OLIVE GARDEN

industry. Indeed, it is a day filled with excitement and inspiration. The Awards Celebration is followed by a Cocktail Reception where guests can network and mingle in a relaxed atmosphere and celebrate their success.

Years of Excellence the Retail Congress MENA 2022 - REBORN

CONGRATULATIONS TO THE 2022 MENA SHOPPING

The 28th MENA Shopping Centre and Retailer Awards recognize outstanding achievements across all categories of Retail, Design & Development, NOI Enhancement, Traditional Marketing, Service Excellence and the MENA Retail Professional of the Year. The MECS+R congratulates the 21 Gold Winners and 58 Silver Winners who took time to showcase their innovations, hardwork and commitment to excellence that is demonstrated by companies, professionals and individuals in the MENA Region.

BEST MENA RETAIL BRAND

This distinction is awarded to retailers who have demonstrated true overall success and is determined collectively by financial performance, product offerings, marketing initiatives and customer service programmes.

GOLD AWARD

AL HOKAIR GROUP - SKY ZONE AL TAIF

AL HOKAIR GROUP - KOORA ARENA

SHOPPING CENTRE & RETAILER AWARDS WINNERS

GOLD AWARD

GOLD AWARD

AL OTHAIM LEISURE COMPANY - FABYLAND

GIORDANO MIDDLE EAST

CONGRATULATIONS TO THE 2022 MENA SHOPPING

RETAIL EXCELLENCE

ENTERTAINMENT AND LEISURE

SERVICE EXCELLENCE

The Service Excellence for Data Analytics, Property Management and Retail Consultancy Services recognizes service providers who delivered a technology product combined with professional services to resolve a retailer’s particular problem or to deliver an innovative opportunity during a challenging construction or refurbishment phase.

DATA ANALYTICS

RETAIL PEOPLEE | FEB - APR 2023 .38

MARIE FRANCE

AL HOKAIR GROUP - SPARKY’S | AL ANDALUS MALL AL HOKAIR GROUP - SPLASH | DAREEN MALL

AL HOKAIR GROUP - SPARKY’S | AL ANDALUS MALL AL HOKAIR GROUP - SPLASH | DAREEN MALL AL HOKAIR GROUP - AL HOKAIR TIME AL TAIF

SILVER AWARD

AWARD SILVER AWARD

This category recognizes excellence amongst the region’s many classifications of retailers. Winners have implemented innovation and creativity to deliver outstanding performance and commercial success.

SHOPPING CENTRE & RETAILER AWARDS WINNERS

PROPERTY MANAGEMENT SOFTWARE

YARDI SYSTEMS

RETAIL CONSULTANCY SERVICE

MUCHMORE CONSULTANCY

SILVER AWARD

SILVER AWARD

SILVER AWARD

CONGRATULATIONS TO THE 2022 MENA SHOPPING

DESIGN & DEVELOPMENT

The Design & Development Category recognizes world-class retail properties for their creativity in the renovation and expansion of existing properties and centres, and in the creation of entirely new property developments.

RETAIL STORE DESIGN RENOVATIONS / EXPANSIONS NEW DEVELOPMENTS

The Retail Store Design Category recognizes how professional design contributes to the success of a kiosk, outlet, store or concept in the shopping centre industry.

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

AL HOKAIR GROUP - PLAYOCITY BY HASBRO AL HOKAIR GROUP - SPARKY’S (Red Sea Mall)

LULU GROUP INTL | OMAN AVENUES MALL

HAMAT HOLDING - THE PARK HAMAT HOLDING - THE VILLAGE

HAMAT HOLDING - DAREEN MALL FOOD COURT RENOVATION

SKY REAL ESTATE - PARK ST

AL FUTTAIM MALLS - CAIRO FESTIVAL CITY MALL RENOVATION PHASE 1

UNIFIED REAL ESTATE DEVT - THE ESPLANADE

GOLD AWARD

SHOPPING CENTRE & RETAILER AWARDS WINNERS

NOI ENHANCEMENT MARKETING / SPONSORSHIP

This category recognizes winners who have executed programs and initiatives to directly generate revenue and enhance the net operating income of a single shopping centre or throughout the company. These initiatives may include sponsorships and alliances, innovative leasing strategies, or the implementation of operational efficiencies and cost-saving measures.

OPERATIONS / OVERALL TEAM

LEASING

SILVER AWARD

SILVER AWARD

DALMA MALL

MAF - CITY CENTRE ALMAZA

DALMA MALL

LULU GROUP INTL - OMAN AVENUES MALL

DALMA MALL

SILVER AWARD

GOLD AWARD

GOLD AWARD

CONGRATULATIONS TO THE 2022 MENA SHOPPING

This category recognises companies that have made significant contributions to the industry through their use of advertising, public relations, direct marketing and other traditional methods. We award these achievements to companies who have achieved superior performance in their respective sub-categories.

TRADITIONAL MARKETING ADVERTISING

The winners in this category employed innovative, creative and cost-effective strategies to promote their centres to their targeted markets.

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

LEASING

AL FUTTAIM MALLS - DUBAI FESTIVAL CITY MALL

MEREX INVESTMENT GROUP LLC - LA MER

AL FUTTAIM MALLS - CAIRO FESTIVAL CITY MALL

DAMAC GROUP - DAMAC HILLS 2 SHOPPING CENTRE

MAF - CITY CENTRE MIRDIF

MAF - CITY CENTRE BAHRAIN

SHOPPING CENTRE & RETAILER AWARDS WINNERS

Winners in this category have implemented events, programmes and projects to directly benefit charitable organizations or to support a community need, interest, or cause.

CUSTOMER SERVICE EXPERIENCE &/OR ENGAGEMENT

This category recognizes exceptional centre initiatives and services implemented to enhance the customer experience, or to benefit consumers, employees, suppliers, shareholders or the community at large.

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

MAF - CITY CENTRE DEIRA

DALMA MALL

LULU GROUP INTL - OMAN AVENUES MALL LINE INVESTMENTS & PROPERTY SOLE PROPRIETORSHIP LLC - AL WAHDA MALL

HAMAT HOLDING RIYADH PARK

AL FUTTAIM MALLS - CAIRO FESTIVAL CITY MALL

DALMA MALL

CAUSE - RELATED MARKETING

GOLD AWARD GOLD AWARD

CONGRATULATIONS TO THE 2022 MENA SHOPPING

DIGITAL CAMPAIGN / SOCIAL MEDIA

Winners in this category have employed social media components and/or digital technology as the primary means to communicate their marketing strategy. Examples of these components include Facebook, Twitter, Instagram, Pinterest, YouTube, Blogs, QR Codes, Mobile Apps or location-based services.

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

BURJUMAN CENTRE

MAF - CITY CENTRE AL ZAHIA

AZAD PROPERTIES CORNICHE COMMERCIAL CENTER

MAF - MALL OF THE EMIRATES

MAF - CITY CENTRE MIRDIF

OPAL SHOPPING CENTRE

MEREX INVESTMENT GROUP LLC - CITY WALK

GOLD AWARD

SHOPPING CENTRE & RETAILER AWARDS WINNERS

GRAND OPENING, EXPANSION & RENOVATION

The winner in the Grand Opening, Expansion and Renovation category executed comprehensive marketing campaigns to introduce a new centre or to reposition a newly expanded or renovated centre.

MAF - MALL OF THE EMIRATES

DALMA MALL

MEREX INVESTMENT GROUP LLC - THE BEACH

AL FUTTAIM MALLS - DUBAI FESTIVAL CITY MALL

MAF - CITY CENTRE BAHRAIN

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

GOLD AWARD

CONGRATULATIONS TO THE 2022 MENA SHOPPING

NEW / EMERGING TECHNOLOGY

This category recognizes strategic programmes and plans that incorporate geo-targeting, audience profile management, artificial intelligence, machine learning, or virtual reality to achieve brand and marketing communication goals for a shopping centre or its parent company.

PUBLIC RELATIONS

Winners in this category incorporated community or cultural initiatives into their programs to promote good will, whilst generating positive publicity to benefit their centre’s commercial interests.

SILVER AWARD

SILVER AWARD

DALMA MALL

MAF - MALL OF THE EMIRATES

MAF - MALL OF THE EMIRATES

DALMA MALL

MAF - CITY CENTRE MIRDIF SAHARA CENTRE

GOLD AWARD

GOLD AWARD

GOLD AWARD

GOLD AWARD

SHOPPING CENTRE & RETAILER AWARDS WINNERS

SALES

AND EVENTS

The winners in this category implemented promotions, programs, or events that had a direct, measurable and significant impact on retail centre sales and customer traffic.

SILVER AWARD

SILVER AWARD

SILVER AWARD

TIMES SQUARE CENTER

MAF - CITY CENTRE ALMAZA & MALL OF EGYPT

MAF - CITY CENTRE BAHRAIN

MAF - CITY CENTRE ALMAZA & MALL OF EGYPT

MAF - MALL OF OMAN (Received 2 Gold Awards)

AL FUTTAIM MALLS - CAIRO FESTIVAL CITY MALL

MAF - CITY CENTRE MIRDIF

PROMOTION

GOLD AWARD

GOLD AWARD

GOLD AWARD

GOLD AWARD

CONGRATULATIONS TO THE 2022 MENA SHOPPING

Our winners for this category have demonstrated innovative leadership and management techniques, have been instrumental in developing talent and skills from within their respective companies, and believe there is a symbiotic relationship between providing the customer with what he needs and the corporate bottom line.

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

MAF - MALL OF EGYPT

LUCKYONE MALL

MERCATO MALL

LINE INVESTMENTS & PROPERTY SOLE PROPRIETORSHIP LLC MALLS

AL FUTTAIM MALLS - CAIRO FESTIVAL CITY MALL

AL FUTTAIM MALLS - DOHA FESTIVAL CITY MALL

MOHAMMED A. BAKER - GMG (Trophy Received by Mr. Baker’s Representative)

RETAIL PROFESSIONAL OF THE YEAR

GOLD AWARD

SHOPPING CENTRE & RETAILER AWARDS WINNERS

PLATINUM SPONSORS

SILVER AWARD

SILVER AWARD

SILVER AWARD

SILVER AWARD

DEBBIE RUSSO - MERCATO MALL

EDDY ABY NASR - MARIE FRANCE

CENOMI CENTERS

RED SEA MALL

MOHAMED ATTIA - AL HOKAIR GROUP

HUSSAIN KAREEM JAMAL - TAMANI GLOBAL DEVT & INVESTMENT

HAMAT HOLDING

DIRIYAH GATE DEVELOPMENT AUTHORITY

Networking A Recap of the Spring Board

We are delighted to share with you that the SpringBoard Networking event held on 26 January 2023, at Souq7 in Jeddah, KSA, was a tremendous success. This event was a joint effort between The Middle East Council of Shopping Centres & Retailers (MECS+R), Souq7, and Azad Properties, and it also marked the launch of Souq7’s first phase.

We extend our heartfelt gratitude to all who participated and helped make the event a success. The networking opportunity brought together industry leaders, entrepreneurs, and professionals from various fields, providing them with a platform to connect, exchange ideas, and make new business contacts.

SPRINGBOARD NETWORKING EVENT - JEDDAH | 26 JAN 2023 | SOUQ7 JEDDAH, KSA

Jeddah Networking Event

Mall of Muscat Announces the Launch of Exciting New Brands

On Amouge’s decision to open a branch at Mall of Muscat, Anne Mette, Country and Retail Manager, Oman said “Amouage is on a constant drive to push the boundaries of perfumery, and offer elevated consumer experiences. Our retail unit at Mall of Muscat will serve the Mabella region, following our new retail direction that redefines luxury retail in perfumery, bringing the awardwinning flagship store concept to a different retail format.”

Mall of Muscat, Mabella starts the year with a big bang announcing the launch of 6 new exciting brands including the World’s first Costa Coffee in an Aquarium.

Mall of Muscat, Oman’s Most Luxurious Mall, continues to add more variety to its current tenant mix to enhance the customer experience and meet the expectations of its loyal patrons. The new openings cover categories such as Food & Beverage, Fashion, Perfumes and Jewellery.

The exciting new brands that have opened recently include Oman’s finest perfume brand Amouage, the nation’s favorite Coffee brand ‘Costa Coffee’, the region’s popular jewellery brand ‘Pure Gold’ and other brands such as Family Outlet Store, the Mall’s first Budget

Outlet Department store, Specialty Coffee brand ‘Baron Café’ and V-Perfumes.

During the ribbon cutting ceremony held today at Mall of Muscat, Phil Broad, Vice President of Food and Beverage at Alghanim Industries, the Franchise Partner of Costa Coffee in Oman said. “Customers will now be able to enjoy top-quality hand-crafted coffee, pastries, and sandwiches at Costa Coffee’s latest branch in Oman at Mall of Muscat. The beloved coffee-chain’s customers will also enjoy a delightful view of Oman Aquarium, as part of the café which is located within one of the Aquarium’s under water tunnel. Loyal customers looking to fill their cups with smiles and an exclusive experience will certainly get much more than that at our 5th branch at Mall of Muscat, Mabella.”

“The growing list of new tenants at Mall of Muscat reflects the vibrant business environment in Maabela. The latest addition brings something unique for our customers. Providing choice, affordability, quality, convenience, and exceptional service are the core values which the new brands will be offering. We are thrilled to be welcoming many exciting new brands at the mall in time to kick off the New Year 2023. We look forward to contributing to their journey towards success, growth and expansion,” said Moninder Brar, Head of Sales.

The Mall has also developed comprehensive plans to introduce additional brands in the near future including entertainment and restaurants to meet the customers’ growing needs and the fast-paced urban development the city is witnessing. Enjoy more of your favorite brands now at Mall of Muscat, Mabella.

Zagzoog for Home Appliances Opens First Kitchen Aid Showroom in Saudi Arabia

to the Saudi market through its agent, the Zagzoog Company for Home Appliances. This was done after a careful study that indicated the ability of this brand to compete and obtain a share commensurate with its ancient history”.

“Zagzoog for Home Appliances Company has a great experience in marketing and selling home appliances for more than 60 years since its foundation in 1959 AD by late Sheikh Suleiman Saeed Zagzoog.”

Zagzoog for home appliances opened the first Kitchen Aid showroom in the Kingdom of Saudi Arabia, which is the best brand of small appliances in the United States of America since 1919.

Engineer Yasser Al-Zagzoog said: “The company was keen to bring this ancient American brand

Engineer Yasser AlZagzoog added: “The inauguration of the Kitchen Aid showroom is the first of a series of Kitchen Aid showrooms that will be opened in the Kingdom. The aim is based on a well-studied strategic plan to expand the marketing of Kitchen Aid products, as the showroom includes a series of new products characterized by the best performance and modern design of the Kitchen Aid brand in a wide variety of colors to meet the needs of every consumer”.

The company also has 20 branches, more than 300 distributors, more than 150 showrooms, and 20 customer service centers, and the company’s products are displayed in more than 1,000 showroom in various regions of the Kingdom. The company also markets its products through its website, developed in 2017, which provides the best services for all customers, from supplying, installing, and aftersales service to maintaining customer loyalty and satisfaction.

Zagzoog for Home Appliances Company is the agent and distributor in the Kingdom of Saudi Arabia for many major brands. (Source: Saudi Gazette - https://bit.ly/3REYTVZ)

After Geant UAE, GMG Now Owns ‘Aswaaq’ Supermarkets

“aswaaq has a strong name, and ICD had done an amazing job with it,” said Baker. “As for GMG, we are an evolving company and when we buy something, it’s never bought and operated as is. We will do everything to enhance aswaaq.”

Around 700 staffers from aswaaq will also become part of GMG with the deal. (The value of the transaction has not been disclosed.)

Dubai: Dubai-headquartered GMG – known for being one of the world’s biggest Nike partners – is continuing to build up strength in the grocery space, acquiring 11 community malls and 22 supermarkets operated by aswaaq LLC from Investment Corporation of Dubai (ICD).

The deal gives GMG clout in a key demographic, with aswaaq locations in Dubai heavily favoured by UAE Nationals. The plan, according to Mohammed A. Baker, Deputy Chairman and CEO of GMG, is to widen the shopper base for aswaaq through new locations, both in the UAE and overseas.

The physical grocery and supermarket space has put in enough growth during these three years to hold its own against online buying of daily/weekly needs. Retailers have been offering more choices and emphasizing ‘customer experience’ to make visits to stores compelling. Source: Gulf News (https://bit. ly/3Y6zyqd)

City Walk Bolsters Athleisure Offering with the Opening of lululemon and adidas in 2023

“The rapid growth of the global athleisure market along with Dubai’s vision to create an active society offers the perfect opportunity for us to expand this segment with youthful and conscious brands like adidas and lululemon at City Walk. The opening of Canadian University Dubai at our destination has also grown our visitor demographic to include young adults, looking for an offering that best represents their active lifestyle. Diversifying our retail mix allows us to provide contemporary offerings to this new generation of shoppers who are driven by purpose” said Shahram Shamsaee, CEO Merex Investment.

Dubai, UAE – City Walk, the design-inspired lifestyle destination by Merex Investment, is diversifying its lifestyle offerings for the next generation of active and dynamic shoppers with the arrival of athleisure brands lululemon and adidas in Q3 this year.

The new tenant mix at City Walk represents the shift in preferences and desires of young visitors who are looking for holistic brands that resonate with their personality, lifestyle and purpose. The opening of lululemon and adidas at the destination will meet the enormous demand for athleisure products in the UAE.

According to a recent report by GlobalData, the global athleisure market is expected to grow by 25% to $551 billion by 2025. Sportswear has shifted from being only functional gear

for gyms and courts to being the comfortable, casual streetwear choice of young people, as many continue to work from home in some capacity. GlobalData’s report titled ‘Global Sportswear Market 2020-2025’ also revealed that sportwear will continue to grow in popularity, with 55 percent of consumers surveyed saying that they wear these clothes for more than just sports activities1.

Dubai’s ongoing investment in the health and wellbeing of the community further boosts the sector in the region. In 2022, the annual Dubai Fitness Challenge saw more than 2.2 million Dubai residents come together to get active and enhance their health. Over the six years of the challenge, more brands and retail destinations, including City Walk, have joined to support the initiative, and grow the ecosystem.

lululemon will open with their latest sustainable lines in yoga, train and run apparel on rack for eco-conscious fitness enthusiasts. With a commitment to building a healthier future for all, the store will also bring community activities and unique fitness experiences for visitors at the destination. The adidas space will bring an immersive customer-centric experience for customers through a sustainable offering and technologically enhanced retail experience. Also joining the hundreds of exclusive shops, restaurants and leisure activities in the open-air destination will be five new health and fitness studios that will address the growing demand for personalised wellness and variety among fitness enthusiasts. In addition to Boost and Pro Athletes Clubhouse, by mid-2023, active health seekers will find more fitness options that include Fitness Zone, Helt Gym, PHY Club, and Fred Astaire Dance Studio. (Source: Zawya https://bit.ly/3I2Ewih)

Connecting Retailers Building the Future of Retail

Reinvestment is the way to go! Reinvesting profits and capital into your business can open new doors for growth and success. Imagine opening new stores in untapped markets, renovating existing locations to enhance the customer experience, expanding your product or service offerings, investing in cutting-edge technologies and more! The possibilities are endless! By reinvesting in your business, you are not only positioning yourself for long-term growth, but you are also showing that you are a visionary in the industry who is always looking for new ways to innovate and succeed. So don’t wait, start exploring all the exciting reinvestment opportunities available to you today!

MENA Shopping Centre & Retailer Awards

CATEGORY 1: Traditional Marketing

» Cause-Related Marketing

» Customer Service Experience and / or Engagement

» Digital / Social Media

» Grand Opening, Expansion & Renovation

» New / Emerging Technology

» Public Relations

» Sales Promotion and Events

CATEGORY 2: NOI Enhancement

» Marketing / Sponsorship

» Operations / Overall Team

» Leasing

CATEGORY 3:

Design

& Development

» New Developments

» Renovations / Expansions

» Retail Store Design

Celebrating The Best-of-the-Best

The MENA Shopping Centre & Retailer Awards identify and honored those shopping centre, retailer and individuals who have demonstrated an unparalleled ability to succeed, continually set standards of excellence, implement innovation and creativity throughout the industry.

OPEN FOR NOMINATION: February 2023

SUBMISSION DEADLINE: 10 August 2023

WINNERS ANNOUNCEMENT: 24 October 2023

CATEGORY 4: Retail Excellence

» Fashion

» Children’s Wear

» Gold, Jewellery, and Watches

» Footwear and Accessories

» Sportswear and Goods

» Pharmacy, Health and Beauty

» Home and Office Furnishing

» Kiosks

» Entertainment, Music and Leisure

» Bank and Financial Services

» Fast Food

» Restaurants

» Luxury

» Theme Park

» Cinema

» Family Entertainment Centres

» Waterparks

CATEGORY 5: Best MENA Retail Brand

CATEGORY 7: Service Excellence

» Property Management Software

» Data Analytics

» Technology Innovation

» Decor & Design Installation

» Merchandising Display

» Retail Consultancy Service

CATEGORY 6: Retail Professional of the Year

www.retailcongressmena.com

The Clock Towers Shopping Center is part of The Clock Towers Complex, which strategically falls in the heart of Makkah. It is the greatest meeting point for cultures coming from around the world as it welcomes more than 20 million visitors every year. The Clock Towers Shopping Center is o ering leasing services for you to grow your business by joining our team. Tenants can benefit from a variety of amenities provided by our shopping center.

For more information and inquiries contact us on leasing@theclocktowers.com and provide us with more details of your business.