From Transactional to Transformational

BY CHERYL ABRAMS DAVIS

August marks a season of reflection and renewal.

As the fast pace of summer showings begins to settle, and we look toward the final quarter of 2025, it’s the perfect moment to take stock—not just of market conditions, but of our evolving role as REALTORS® and our impact on peoples’ lives.

For decades, our profession has been defined by transactions: listings, closings, contracts, and commissions. But the industry is changing, and so are we. Today, successful real estate professionals are not just facilitating deals. We are guiding transformations. We are helping people reinvent their lives, invest in their futures, and shape communities.

That shift—from transaction-driven to transformation-focused—requires more than market knowledge. It demands empathy, innovation, and a deep commitment to service. In a time of elevated interest rates, inventory that’s climbing slowly, and evolving buyer priorities, our clients are looking for clarity and confidence. They’re looking for professionals who not only understand real estate mechanics, but who also know how to navigate complexity with purpose and care.

The Maryland REALTORS®’ 2025 annual conference will offer sessions to help you lean into that transformation as you “Chart the Course.” Outside of the conference, whether it’s using AI-powered tools to streamline communication, building generational wealth through real estate education and investments, or advocating for affordable housing, REALTOR® members are redefining what it means to lead and make an impact in our industry and the communities we serve.

Transformation is also happening within our own businesses. Many of us are reimagining our models—investing in and learning new technologies, adding client concierge services, and establishing community partnerships. We’re learning new skills, embracing continuing education, and mentoring the next generation of agents. These changes aren’t just responses to the market; they are reflections of a deeper understanding that real estate is fundamentally a people business.

As we move into the fall season, let’s recommit to being more than transactional. Let’s be transformational in how we show up for our clients, our colleagues, and our communities and make a lasting impact.

That means asking ourselves important questions. Are we helping clients build long-term equity or just selling them a house? Are we supporting fair housing not just in words, but in actions? Are we taking the time to really listen and lead?

Real estate is not just about square footage or price per acre. It’s about dreams, decisions, and defining moments. When we embrace our role in those moments, we elevate the entire profession.

So, as you turn the pages of this magazine, I invite you to think beyond listings and closings. Think about how you’re making an impact. Think about how you’re transforming lives—one conversation, one client, one community at a time.

Here’s to finishing 2025 strong— not just with numbers, but with meaning.

Cheryl Abrams Davis Is Maryland REALTORS®’ 2025 President.