The Keys to Thriving in Any Real Estate Market

BY CHERYL ABRAMS DAVIS

The spring real estate market is upon us, and it is historically one of the busiest seasons for brokers and agents. With warmer weather, longer days, and an uptick in buyer and seller activity, the spring season presents unique opportunities for success.

In 2025, this market may look different with economic uncertainty, shifting buyer preferences, lack of inventory, and the lack of affordable housing. Your leadership team is at the helm, and we will (as we have done in the past) keep you abreast of verified information that could affect you and your business.

Just in case you didn’t know, Maryland REALTORS® recently announced the results from our 2025 Maryland State of Housing survey of registered Maryland voters. The findings show that Maryland voters’ top two concerns were affordability and lack of housing.

Access the infographic of the 2025 results here.

To truly thrive in our industry, regardless of negative impacts or market conditions, REALTORS® must have a growth mindset, adapt to stay ahead of trends, get rid of negative distractions, and provide exceptional service. Here are five key strategies for brokers and agents to make the most of any market.

1. Be the Market Expert; Understand the Market Trends

Spring traditionally marks an increase in listings and buyer demand. However, in today’s market, it is important for brokers and agents to stay informed about evolving market conditions, interest rates, and local inventory levels. By analyzing current data, professionals can better advise clients, whether they are buying or selling and be a resource to combat “fake news.”

2. Prepare Listings for Success

The spring market is a time when sellers are eager to showcase their properties. For brokers and agents, this means offering value-added services like virtual staging and professional photography. Homes that are well-presented are more likely to stand out, attracting more showings and higher offers. Additionally, using virtual tours and detailed floor plans can help clients who are shopping remotely.

3. Leverage Digital Marketing and AI

Today’s buyers and sellers are increasingly turning to online platforms to start their home search. Brokers and agents should be proactive in enhancing their online presence through social media and other advertising mediums. The use of AI in real estate has proven to be a huge timesaver.

4. Build Strong Relationships: Humanize the Process and Cultivate

While digital tools are vital, personal connections remain at the heart of real estate. Ina fastmoving market, maintaining close relationships with past clients, local service providers, and fellow agents is crucial. This can create synergy and connectivity, create valuable referrals, and a steady stream of business. Offering personalized service, listening to clients’ needs, and providing timely updates can foster trust and loyalty, leading to repeat business and word-of-mouth recommendations.

5.Stay Agile and Adapt: Shift, Scale, Network

The spring market is fast-paced and unpredictable, with sudden shifts in buyer preferences, or unexpected changes in market and economic conditions. Brokers and agents must remain flexible, quickly adjusting to new circumstances. Whether it’s pricing strategies, marketing efforts, business scaling (up or down), or client advice, staying agile ensures that professionals can capitalize on the opportunities that arise during any season.

Wishing you all the best!

Cheryl Abrams Davis Is Maryland REALTORS®’ 2025 President.