TANGIBLE PROGRESS

AS PART OF OUR MISSION OF BUILDING THE MIDDLE EAST’S MUSIC INDUSTRY – WE LAUNCHED XCHANGE: A SERIES OF WORKSHOPS CATALYZING THE GROWTH OF OUR MUSIC INDUSTRY, HOSTED ACROSS 3 CITIES, IN THE LEAD UP TO OUR MUSIC CONFERENCE IN RIYADH THIS NOVEMBER. THESE WORKSHOPS WILL BE LED BY INDUSTRY EXPERTS FACILITATING CONVERSATIONS AROUND OUR PILLARS OF TALENT, SCENE, IMPACT & INNOVATION.

EACH SESSION EXPLORED THE FOLLOWING THEMES:

XCHANGE NITES THESE WORKSHOP EVENINGS CULMINATED WITH A CHANCE TO EXPLORE THE SAUDI MUSIC SCENE – THROUGH PERFORMANCES AND HOSTED NIGHTS. XCHANGE NITES: IS AN EVENT SERIES HOSTED WITH LOCAL MUSIC BRANDS THAT ARE GROWING OUR SCENE.

XCHANGE NITES WITH FULANA & VINYL MODE IN JEDDAH AFTER A SERIES OF FACILITATED CONVERSATIONS ON TALENT MANAGEMENT, WE CELEBRATED THE SCENE WITH A LIVE PERFORMANCE BY FULANA AND DJ SET BY VINYL MODE.

TUNES ON DECK.

WORKSHOP 01 15/06/2022 — JEDDAH, KSA

KEY TAKEAWAYS A

EDUCATION:

MORE, DIVERSE, ACCESSIBLE, AND HIGH-QUALITY EDUCATIONAL OFFERS IN MUSIC BUSINESS COVERING BOTH ARTISTS’ SELF-MANAGEMENT (FOR THE EARLIER STAGES OF AN ARTIST’S CAREER) AND DEDICATED TALENT MANAGEMENT FOR ARTISTS (FOR THE THE LATER STAGES WHERE INCOME IS HIGHER AND THE ARTIST IS ABLE TO EMPLOY A MANAGER).

UNIVERSITY PROGRAMS, ONLINE RESOURCES, MENTORSHIP PROGRAMS, RESIDENCIES, WORKSHOPS, AND MORE.

PRACTICE:

MORE VENUES, SIMPLIFIED PERMITS AND OVERALL GREATER OPPORTUNITIES FOR THE GRASSROOTS MUSIC SCENE TO ORGANIZE THEIR OWN EVENTS IN KSA AND PROVIDE MORE OPPORTUNITIES FOR TALENT TO PERFORM ON STAGE. MUSIC EXPORT FUNDS TO HELP SAUDI ARTISTS PLAY ABROAD WHERE THEY CAN FIND MORE VENUES AND EVENTS ALREADY.