CAPACITY AND SKILLS BUILDING THROUGH EDUCATION, MENTORSHIP PROGRAMS AND WORKSHOPS.

PROMOTING LOCAL TALENT IS KEY AND CAN BE ACHIEVED THROUGH MARKETING CAMPAIGNS DEDICATED TO AMPLIFYING LOCAL TALENT, SHOWCASES AND INVESTING IN MUSIC INFRASTRUCTURE (VENUES) TO CREATE MORE SPACES FOR LOCAL TALENT TO PERFORM.

DIVERSITY IS AN ASSET AND IS SOMETHING WE SHOULD SHOWCASE.

THIS INCLUDES REPRESENTATION OF WOMEN, GENRE DIVERSITY AND CULTURAL DIVERSITY.

ACCESSIBILITY WILL GROW THE SCENE

THIS MEANS OFFERING EVENTS OF LOWER PRICE POINTS AND FREE ACCESS TO REMOVE BARRIERS TO AUDIENCE PARTICIPATION.

COMMUNITY BUILDING IS CRITICAL FOR THE HEALTH OF THE SCENE. WITH COMMUNITY COMES COLLABORATION, SUPPORT FOR WOMEN, SUPPORT FOR THE NEXT GENERATION AND COLLABORATIONS BETWEEN DIFFERENT COMMUNITY GROUPS.

MIXING TOP-DOWN AND BOTTOM-UP STRATEGIES WILL BE THE GOLDEN PATH TO HELP THE MUSIC SCENE HELP ITSELF. WHEN INCENTIVIZING POLICIES FOR THE SECTOR MAKE IT EASIER FOR YOUNG MUSIC ENTREPRENEURS TO START UP NEW VENUES AND EVENTS AT GRASSROOTS LEVEL, THIS WILL REALLY BOOST OPPORTUNITIES FOR ARTISTS TO PERFORM, LEARN, AND BUILD THEIR CAREER.