DEPARTMENT OF TRADE AND INDUSTRY TRADE PROMOTION GROUP
CENTER FOR INTERNATIONAL TRADE EXPOSITIONS AND MISSIONS i
DEPARTMENT OF TRADE AND INDUSTRY TRADE PROMOTION GROUP
CENTER FOR INTERNATIONAL TRADE EXPOSITIONS AND MISSIONS
CITEM’s core function is the promotion of Philippine products and services in the world market. This includes export expansion and the country branding of the Philippines as a producer of quality products and services. It works closely with other DTI and government agencies in the performance of its mandate.
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Organization of signature events and trade exhibitions Participation in select international trade fairs and missions Sustained presence in major markets while exploring new and emerging markets Regular provision of market updates and merchandise design trends Sourcing and coordination of technical and merchandise consultancies Development and promotion of new export industries Servicing of incoming trade missions timed with exhibitions
© 2019 by the Center for International Trade Expositions and Missions Any part of the publication may be used and reproduced, provided proper acknowledgement is made. Unless otherwise stated, all images in this material are property of DTI-CITEM.
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ABOUT US The Center for International Trade Expositions and Missions (CITEM) is the export promotion arm of the Philippine Department of Trade and Industry (DTI). CITEM is committed to developing, nurturing, and promoting globally-competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an integrated approach to export marketing in partnership with other government and private entities.
MANDATE CITEM contributes to the country’s export targets by promoting the Philippines as a reliable source of quality export products and services in the global market through trade fairs and missions and other export promotion programs.
VISION
MISSION
By 2023, CITEM is a globally recognized export promotion agency that brings Philippine products and services in priority markets.
We enable Philippine companies to become global champions through sustainable export promotion programs and activities.
CORE VALUES Stakeholder-centric, Excellence, Resource stewardship, Versatility, Empowerment
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HISTORICAL BACKGROUND CITEM is a result of the merger of two government agencies, namely:
The Philippine Trade Exhibition Center (PTEC) created under Executive Order 989 dated 10 October 1984, institutionalized the “holding of trade exhibitions for the promotion of locally manufactured products and implement projects designed to upgrade the quality of such products to international standards, coordinate raw material sourcing, develop markets, and provide assistance to Philippine manufacturers in general.” Center for International Trade Expositions and Missions, Inc. (CITEM, Inc.) A Securities and Exchange Commissionregistered corporation established on 20 January 1983. CITEM, Inc. was a subsidiary of the Philippine International Trading Corporation (PTIC). On 27 February 1987, President Corazon C. Aquino issued Executive Order 133 that re-structured MTI (which was renamed the Department of Trade and Industry) and its attached agencies. Under Section 18 (V) of Executive Order 133, PTEC was merged with CITEM with the latter as the surviving entity. Shortly after, on 24 July 1987, Executive Order 242 amended Section 18 (V) of Executive Order 133 as: “The Center for International Trade Expositions and Missions, Inc. is hereby merged with the Philippine Trade Exhibition Center. The latter shall be the surviving entity and is hereby renamed “Center for International Trade Expositions and Missions.”
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CITEM ACTIVITIES PLANNING AND IMPLEMENTING TRADE FAIRS AND MISSIONS CITEM organizes local and international trade fairs showcasing the Philippines’ finest products and services. It also spearheads Philippine participation in overseas trade fairs.
COORDINATING MERCHANDISE AND TECHNICAL ASSISTANCE PROGRAMS Local and foreign design and product consultants who provide integrated technical and merchandise information resource, as well as the Agency’s cooperation and networking efforts with other relevant government agencies and private institutions ensure steady growth of manufacturers in merchandise development.
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EXECUTING INDUSTRY DEVELOPMENT PROGRAMS FOR EMERGING EXPORT PRODUCTS AND SERVICES CITEM organizes trade participation in selected trade fairs abroad. This undertaking opens valuable leads for Philippine exporters and provides opportunities for them to expand their markets by introducing Philippine-made products and services directly to buyers and investors worldwide.
CARRYING OUT OTHER PROGRAMS AND ACTIVITIES THAT IMPACT ON EXPORTS To generate consumer-level awareness of and demand for Philippine products, CITEM mounts in-store promotions, in cooperation with leading retail outlets abroad. Cultural and tourism presentations in coordination with the Department of Tourism (DOT) complement promotional activities and provide consumers with a total Philippine lifestyle experience.
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FOOD PHILIPPINES FoodPhilippines is a promotional platform that aims to reinforce the country’s positioning as a prime source of quality services and export-ready food and beverage products derived from fresh, healthy, and natural ingredients.
DESIGN PHILIPPINES DesignPhilippines positions the Philippines as a sourcing destination for finely crafted products for the world market. It is a design movement that nurtures and celebrates the creativity and originality of a globally competitive and passionate community of Filipino designers and craftsmen.
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LIFESTYLE PHILIPPINES LifestylePhilippines is a collective of creative enterprises representing the best of the Philippines’ home and fashion sector– featuring versatile yet highly-artisanal products that are attuned to modern living.
FASHION PHILIPPINES FashionPhilippines is form, function, and design sewn together by Filipino craftsmen into tapestries of bold and colorful product collections.One-of-a-kind signature fashion pieces emerge from the innovative minds and skillful hands of the Philippines’ design talents who use traditional and current techniques in manipulating materials into veritable works of art.
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SIGNATURE EVENTS CITEM signature events are platforms that promote Philippine products and services from various sectors in the global market, namely IFEX Philippines NXTFOOD ASIA (Food and Health & Wellness sectors), Manila FAME (Home & Lifestyle and Fashion sectors) and CREATE Philippines (Creative services sectors). ​ It serves as a convergence point for Philippines’ top and emerging brands to meet with foreign buyers and counterparts, as well as a springboard for micro, small and medium enterprises (MSMEs) and large companies to participate in key overseas trade fairs (OTFs) across the globe.
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IFEX PHILIPPINES NXTFOOD ASIA IFEX Philippines NXTFOOD ASIA is CITEM’s banner food event for Asian and Philippine food champions to showcase a wide and diversified array of food and ingredients uniquely Asian and a one-stop business to business (B2B) platform for leading buyers and top grocers around the world aiming to optimize their sourcing experience. IFEX Philippines NXTFOOD ASIA is a threeday international trade exhibition for Asia’s top food products, flavors, and ideas, a unique marketplace to discover and showcase the next big thing in the world of food.
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MANILA FAME As the country’s premier design and lifestyle event, Manila FAME has worked towards promoting the Philippines as a reliable sourcing destination for home, fashion, holiday, architectural, and interior pieces. Through its shows, it continually supports seasoned and emerging design talents and small and medium enterprises as they present their work to the global exports market.
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CREATE PHILIPPINES CREATE Philippines is an annual industry development platform that showcases the Philippines’ Creative and Content Industries to an international market. It is where creative professionals gather, connect, and catalyze new business through an open system that encourages sharing of innovative business ideas and collaborative opportunities.
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2020
CENTER FOR INTERNATIONAL TRADE EXPOSITIONS AND MISSIONS WORK PROGRAM
Feb Mar Apr May Jun Sep Oct Nov Dec
Ambiente | Frankfurt, Germany | 07 - 11 Feb Biofach | Nuremberg, Germany | 12 - 15 Feb Gulfood | Dubai, UAE | 16 - 20 Feb
South by South West | Austin Texas, USA | 13 - 22 Mar Foodex | Chiba, Japan | 10 - 13 Mar Food Hotel Asia | Singapore | 31 Mar - 03 Apr
Malaysia International Halal Showcase Kuala Lumpur, Malaysia | 01 - 04 Apr Salone Internationalize Del Mobile Milan, Italy | 21 - 26 Apr
Sustainability Solutions Expo // Food & Beverage Manila, Philippines | 20 - 23 May Beauty World | Dubai, UAE | 31 May - 02 June
Taipei International Food Show | Nangang, Taiwan | 17 - 20 June Summer Fancy Food Show | New York, USA | 28 - 30 June Create Philippines | Manila, Philippines | June TBA
Maison Et Objet Paris | Paris, France | 04 - 08 Sept Index Dubai | Dubai, UAE | 15 - 17 Sep Interior Lifestyle China | Shanghai, China | Sep TBA China ASEAN Expo | Nanning Guangxi, China | 18 - 21 Sep
Sial Paris | Paris, France | 18 - 22 Oct Manila FAME | Manila, Philippines | Oct TBA Premiere Classe | Paris, France | 02 - 05 Oct Salon Du Chocolat | Paris, France | Oct TBA
China International Import Expo | Shanghai, China | Nov TBA Electronica | Munich, Germany | 10 - 13 Nov
Sial Middle East | Abu Dhabi, UAE | Dec TBA
2020 WORK PROGRAM AS OF 10 OCTOBER 2019
FOR MORE INFORMATION VISIT: WWW.CITEM.COM.PH
Center for International Trade Expositions & Missions Golden Shell Pavilion, ITC Complex Roxas Boulevard corner Sen. Gil J. Puyat Avenue 1300 Pasay City Metro Manila, Philippines +632 831 2201 to 09 +632 832 3965 Website: www.citem.gov.ph Facebook: www.facebook.com/DTI.CITEM Twitter: twitter.com/citemph Instagram: www.instagram.com/citemph Wordpress: thecitemblog.wordpress.com 13
CENTER FOR INTERNATIONAL TRADE EXPOSITIONS AND MISSIONS
© 2018 by the Department of Trade and Industry
www.dti.gov.ph 14