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Report On Shrimp for Better Health

Ch#1.Introduction 1.1 Origin of the Report:

Shrimp cultivation and marketing is played an important role in our economic development and earning foreign currency. Every year a lot of foreign currency earn by exporting shrimp. Shrimp as a food, its demand and price increasing gradually in the world market with acquiring highest position. With the view point of scence, shrimp is not fish but in business view it is well known as a fish. In our country shrimp can be cultivated through two ways. •

One is panedia which cultivated sweet water and brakish water.

Another is Careder which cultivated in normal and brakish water.

Generally lobsters are available in the sea-coasts of India and Asia pacific. Naturally where the temperature of the sea water is below 20 metre .The lobster don’t feel comfort. They are available in under 162 meter of sea when they are grown. The larba are available in the sea-coast area or in the river. The availability of the larba is more available in Cox’s bazar, Technaf, Moheskhali, Chakaria, Khulna, Bagerhat, Satkhira, etc. In 1975 Bangladesh earn about 11% of its total earning foreign currency and Bangladesh exported about 30000 metric ton. Different types of shrimps are exported

from the farm sector about 70-80% and rests of shrimps are used as fulfilling the domestic demand. In the recent year 2004-2005, Bangladesh has exported frozen shrimp about 46533 mt. which is of 2281.59 crore T.k. Area of cultivation: District


Categories of informants Hatchery


Khulna , situated in the



southeast of Bangladesh



Mongla; Rampal

women workers middle man Hatchery operator ,hatchery

Bagherhat situated in the


southeast of Bangladesh


Chittagong situated in the





farmers exports








Sagarica road;Sadarghat

women workers middle man Boat owners , fishing crews,

jetty(landing center)

artisanal fisherman, processors

southest of Bangladesh

and middleman

1.2. Objectives of the Report The main objective of our report is to provide a crystal clear picture about the production, distribution, marketing, procedure of lobsters not only in the country but also throughout the world. We can summarize out objectives as the following: •

To highlight the marketing sector regarding lobsters market not only in our country but also other countries.

The scientific production of lobsters in our country.

To highlight the lickings in the lobsters cultivating and marketing sector and to provide the solution of these problem.

To highlight the procedure that will help to realize the fulfill domestic and foreign demand.

Another objective is to lower the production cost serve it to the local market to a greater extend.

No expand the size of the market in the countries where it has not been export.

Last of all, the ultimate objective is to develop the way how to maximize the profit.

1.2.1 Broad objectives

The market of lobsters consists of the domestic and foreign buyers. And we segment the market based on the following characteristics:

Income (High income groups)


Status (High status)

In case of targeting we mainly targeted high income and small size of people and the foreign countries. We mainly focus on “Right size and growth”. We target the right size and the growth is structurally attractive. Thus, the company can ensure the fulfillment of its own objectives and resources in relation to that segment.

We position our product mainly through the competitive advantage. We generally provide our lobsters in the domestic and foreign countries in a competitive lower price. We ensure better quality then our competitors. Thus, we have created a distinctive place in the mindset of the ultimate consumers.

We generally provide the ultimate customers at a very lower price. We set our price mainly based on the competitive pricing strategy in foreign countries but in the domestic market we set our price based on the based price.

We have developed a sound marketing channel to supply the lobsters to the ultimate customer.

We develop export channel also to supply it overseas. The government launched different policies for assisting the lobsters export.

We mainly focus on the selective distribution strategy. Supply Chain of Culture Shrimp Production in Bangladesh Shrimp Fry Collectors; Hatchery Operators/Owners

Fish Depot Owners/Preprocessing Centre

. Middleman (Shrimp supplying agent or money lender. procurement staff from the

Farmers (Larvae collectors)

Middleman (Shrimp Collectors; Moneylenders)


Consignment for shipment

Exporters/ Processing Factory Chilling, processing, storage

Supply Chain of Capture Shrimp Production (Trawling Boats)

Fishing boat owners; Fishing crews


Processing Factories





Export Promotion Bureu (EPB) mainly finds out the potential countries that can import the lobster from our country. They publishes brochure. From it we can get different promotional ideas and potential customers.

The amount of shrimp that is produced in the Bangladesh is given in the following figure:

Shrimp production (mt)

2004-05 2003-04

13% 13%


6% 7% 9% 10%

13% 12%



2001-02 2000-01 1999-00 1998-99 1999-00

1.2.2 Specific objectives: Actually the company ‘Sundarban Shrimp Industries Ltd” runs with shrimp industry. But this report basically focuses on the Prawn. This report includes the following purpose regarding prawn: •

To improve the land for cultivating the prawn by using the high technology.

To improve the protection to the prawn from different diseases.

To provide sufficient training to the farmers.

To provide more effective storing facility to ensure better quality.

To provide proper marketing channel inside the country and the overseas.

To increase the transportation efficiency.

To create demand in their foreign market beside meeting up the local demand.

To develop another industry by using the by-product of prawn.

To develop the infrastructure where the prawn are cultivated.

To increase the opportunity for creating new employment.

We want to contribute more in GDP by the prawn industry.

1.2. 3Hypothesis We have arranged a survey on two villages namely Domuria and Ashashoni. The population in these two villages is about 2500. But for our report purpose we have selected randomly 50 sample from Dumoria and 70 from Ashashori. As we have applied two tail hypothesis. We have selected more than 30 samples. The purpose of hypothesis is to measure accuracy and reduction of error in collecting information. Our manager has followed the following steps in applying the two tail hypothesis:


The use of hypothesis to determine how many people cultivate fish from two particular population area.

Make formal statement of null hypothesis (H0) and Alternative hypothesis (H1)

Choose the desired significant area. ( )

Collect the sample data and compute the appropriate sample statistics. The difference of means The difference between proportion

Select correct distribution area


Reject H0


Is the right or standard value within that acceptance area

Accept H0

Stop we can calculate the two tail hypothesisArea

Dumoria Ashashani

Mean (production)

Standard deviation

from sample

of sample

35 35.2

0.60 0.40

Sample size

Now, we will estimate standard error of the difference between two particular area.

50 70

δ x −x 1



δ1 2 δ 2 + n1 n2


( .60) 2 + ( .40 ) 2 50


= 0.0072 + 0.0023 = 0.0095

= 0.097 [ estimateds tandard error]

The estimated standard error of the difference between the samples.



( x1 − x2 ) − ( µ1 − µ2 ) H 0 δx −δx 1


( 35 − 35.2) − 0


0.097 = −2.06 If the ( µ1 − µ2 )10 = −0.10, Then Z


( x1 − x2 ) − ( µ1 − µ2 ) H 0 δx −δx 1



( 35 − 35.2) − ( − 0.10) 0.097

= −1.03 1.2.4 Research Design: We mainly collect data from two sources. These are •

Primary source

Secondary source

Personal direct observation

From local sources

Direct inspection of data collector

We collect primary data from-

Personal direct observation: For collecting primary data we have gone to village namely polymakhali of Ashashuri thana of Satkhira district. There are about 1200 people in this village. We have taken interviews of Mr. Rafiq who is the owner of 12 firm sectors (Gher) and like him we have taken interview of another 50 person. The information that we have collected is given later. We have collected secondary data by the following way:

Published sources (Internet, BSB, Journal)

Unpublished source (Opinion of the officers of Matshya Bhaban)

Co-operative society of fish farmers.

Sample size: The sample size is 120 people from the population of 1200. And we have chosen randomly. Thus, we have applied randomly sampling. From Ashashori we have surveyed 70 samples and from the Dumuria we have surveyed about 50 samples. Area Asasuri Dumuria Total

Sample size 70 50 120 person

Survey: We have surveyed for domestic and international market. We have found, from the survey different information about their total production, the amount of contribution to the GDP, the amount of exported shrimps. For domestic market: According to the income level of owner of farm (Gher): Income (Ton) 1-5 6-10 11-15 16+ Total

Frequency 55 35 20 10 120

Table:01 According to the age of owner of farm (Gher): Age 30-34 35-39 40-44 45-49 50-54 Total

Frequency 8 12 12

Table:02 According to the land ownership of the respondent: Types of land ownership Rich Middle-class Lower-middleclass Landless Total Table:03

Frequency 18 62 25 15 120

The reason for taking shrimps cultivation as a profession: Reason Low capita, more profit Less risk, loss Intension to be capitalist Others Total

Frequency 63 37 14 6 120

Table:04 Comparison between investment and outcomes of respondents: Investment (Tk) 30000 80000 150000 Table: 05 Source: Primary collection

Outcome (Tk) 42000 112000 195000

From analyzing the secondary data we can know the contribution to the economy and percentage of shrimps in GDP. The overall picture is giving in the following table: Year


Total fish


% of

% of


% of

export ($)






share of



in total

in total





in GDP 52303.7







export 89.98

2003 2001-








2002 200-2001 5752.02 Source: Motshya Bhaban







% of share

% of share of shrimp in GDP of shrimp in

2000 1995

%of shrimp in totalfish export

1990 1985 1234 567 891011 Serial


GDP 0.8











% of shrimp in GDP

95 90 85 80 75 70


% of shrimp

% of shrimp of Total fish export

1985 123456781911 12 0


Figure: Contribution of Shrimp to GDP

For international market: We have collected data from secondary sources such as •




Total export and average unit price of frozen shrimp of Bangladesh: Year 2001 2002 Total exports ($) 349.75 252.18 Volume (Kg) 30.2 Price (Per kg) 11.77 8.35 Major foreign Markets for Bangladeshi Frozen Shrimps: Country

2000-2001 Value($mln % of total

2003 297.04 11.59

2001-2002 Value($mln % of total fish



fish export 34.04


export 38.63





















s Thailand



































Shrimp production and export in different years: Year 2001 2002 2003 2004 Analysis of Research design for domestic market:

Export (Mln) 279 320 345 380

From chart (1) we get arithmetic mean. We know,


∑ fxi N

Income 1-5 6-10 11-15 16-20 Total

Mid point (xi ) 3 8 13 18

Frequency (f) 55 35 20 10 ∑f = 120

fxi 165 280 260 180 ∑fxi =885

885 120 =7.375

x =

Therefore, by analysis these data, we can summarize by this way. Every fishery has able to cultivate the shrimp in their income ability. Here we use pie chart/Bar chart. Here total population is 2500 but we want to expand our business by analysis the survey data, if survey data. Here, Investment (I) = X (Independent variable) and Income (I) = Y (Dependent variable)

Here r = +1, that mean positive relationship. We can summarize that our climate and land is favorable is better for fish business. Analysis of Research design for International Market Analysis: Here we have applied trend analysis of average method year to year, our shrimp export has increased.

-2.06 -1.56



400 350 300 250 200 150 100 50 0



Shrimp export in Different Years 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995

Year Total export($mln)

1 2 3 4 5 6 7

Above these data analysis, we can know that now to improve our business cycle on marketing and how to and where to our potential export country which can increased our company profit and increased in GDP. 1.3 Limitations of the Report Every good side has a bad side. Although the business activities are running efficiently but there are some limitations that retards our operation. That may include: •

Time limitation

Money limitation

Inexperienced workforce

Non- cooperation of the authority

Political instability

First of all, time is an important factor. Sometime there is a gap between the cultivating and harvest time. If the time is not maintained properly there can be a great loss. This business requires a lot of money. Sometime we can’t provide the sufficient amount of money that is required. Besides this, credit facility is not very available and easy in our country. Besides this, our work forces are not so much trained. They are ignorant and they not aware about the scientific cultivation. Sometimes the government does not co-operate with us to perform our activities. Probe is needed to add and unload the products in the port. These also cause a long time. After this political instability is very acute in our country. Last of all, the farming of shrimp is very much dependable on the natural climate which may not always be in favor. And the attack of virus in the farming land is also a threat for us. Ch#2.Organization Part Profile of the company:

In 1980, the company “Sundarban Shrimp Industries Ltd” was established by the eight founders namely Ershad, Mamun, Foysal, Iqbal, Delwar, Asanur, Shahin and Sanzida. The motto of this company is to earning profit through exporting quality shrimp in overseas as well as to meet u7p the domestic demand. At first the company mainly dealt with only the Khulna divisional sector and Chittagong divisional sector. They collected the shrimp from those regions and supply it to the different government companies. But in 1991 with its experience, the company first took the initiative steps to directly export it to the foreign countries and successfully did it. The company mainly deals with three products: •



Kucho Chingri

Mission Statement: The mission of the company is to deliver high quality, fresh product and desired satisfaction. Vision Statement: The vision is to capture the domestic & foreign Shrimp market within short period and provide the eco-friendly products. There are 10 markets inside the country and mainly 12 countries around the world that imports shrimp from our company. The countries are: UK, USA, Japan, Belgium, Netherlands, Thailand, Germany, China, FRANCE, Canada, Spain, and Italy. In our country the company’s market share is 10% and globally it’s market share is 15%. The total shrimp industry contributes about 5% in our total GDP, and the company contributes about 1.09% in our total GDP. Ch#3.Findings of the Report By analyzing their report we come to the following findings: •

We have been able to conduct a survey based on the time, age, investment, and outcomes.

We have analyzed the data that has been colleted.

We have conducted on hypothesis based on sampling.

We can focus on the limitation regarding the farming sector.

The focus on the main products that we mainly deal with.

In order to develop the infrastructure we have gained success.

By using the statistical analysis, the hypothesis that we assume from the population about the sample, come to conclusion that the error rate is significantly low between the population mean and the sampling mean. Ch#4.Recommendations The shrimp sector has been geared to export oriented expansion which has resulted in huge export earnings at the national level and large number of employment generation in the coastal areas of Bangladesh. However, the achievement is not impressive on all counts. Therefore, with the growing importance of shrimp as one of the important export items from Bangladesh, it is important to

efficiently utilize the capacity of shrimp farms and processing plants, carefully maintain the quality of the exported item through appropriate quality control measures and internalize the environmental costs arising from the production process. In order to perform these appropriate policies and a sectoral strategy are required as the sector suffers from both policy and institutional failure. As has been mentioned that the NFP 1998 has announced a policy for the shrimp sector. The policy, however, does not focus on livelihood aspects of the poor involved in the sector and does not ensure access to resources by the poor communities and their participation in the decision making process. It also lacks vision for dealing with some of the trade measures which constrain the market access capacity of Bangladesh in the developed countries. In view of the inadequacies in the shrimp policy to tackle the emerging issues and the Challenge to deal with the emerging compliance regulations at the global level a number Of recommendations may be made for the shrimp industry in Bangladesh. •

Assessment of the Sector

Monitoring of Shrimp Farms

Increase Yield and Capacity Utilization

Close Supervision of Quality Control

Access to Information

Awareness Building

Market Diversification

Coordination of Activities

Financial Support

Infrastructural Development

Ensuring Security and Reducing Tensions

Capacity Building in Trade Issues

Mainstreaming of Fisheries Sector

Playing a Proactive Role at the International Level

Full Implementation of S & D Provision:

Ch#5. References/Bibliography AAFTABUZZAMAN, (2004) “Organic Aquaculture”, National Shrimp Farmer’s Association, Dhaka, ASHLEY, C AND D CARNEY (1999) Sustainable Livelihoods: Lessons from Early Experience, Department for International Development (DFID), UK. BANGLADESH BUREAU OF STATISTICS, (2003a) Statistical Yearbook of Bangladesh 2001, Government of Bangladesh. BANGLADESH BUREAU OF STATISTICS, (2003b) Population Census 2001:

National Report Provisional), Government of Bangladesh. BBS (2001) Foreign Trade Statistics of Bangladesh, 1999-2000, Bangladesh Bureau of Statistics, Dhaka. BBS, Statistical Yearbook of Bangladesh, Various Issues. BHATTACHARYA, DEBAPRIYA, (2004) Bangladesh Development Forum 2004: Civil Society’s Perspective, Centre for Policy D ialogue (CPD), Dhaka. BFFEA, (2004) Vision 2008, Environmentally Sustainable Aquaculture Export from Bangladesh, Bangladesh Frozen Foods Exporters’ Association, Dhaka. GOB, (2002) “Shrimp Aquaculture in Bangladesh: A Vision for the Future”, Department of Fisheries, Government of Bangladesh. GOB, (2001a) National Land Policy, Ministry of Land, Government of Bangladesh. GOB, (2001b) “Report on the Management of Marine Fisheries”, Department of Fisheries, Ministry of Fisheries and Livestock, Government of Bangladesh. GOB, (1998) National Fish Policy, Ministry of Fisheries and Livestock, Government of Bangladesh. GOB, (1996) New Agricultural Extension Policy, Ministry of Agriculture (MOA), Government of Bangladesh. GOB, (1992) Environmental Policy, Ministry of Environment and Forest, Government of Bangladesh. GOB, (1983) The Marine Fisheries Ordinance, Ministry of Fisheries and Livestock,

Profile for Md Papon

Report on shrimp for better health  

Shrimp cultivation and marketing is played an important role in our economic development and earning foreign currency. Every year a lot of f...

Report on shrimp for better health  

Shrimp cultivation and marketing is played an important role in our economic development and earning foreign currency. Every year a lot of f...

Profile for md.papon