ratio, we can see that their almost dependent on external liabilities rather than internal liabilities or shareholder’s equity. 5.3 SWOT ANALYSIS SWOT analysis is the detailed study of an organization’s exposure and potential in perspective of its strength, weakness, opportunity and threat. This facilitates the organization to make their existing line of performance and also foresee the future to improve their performance in comparison to their competitors. As though this tool, an organization can also study its current position, it can also be considered as an important tool for making changes in the strategic management of the organization. S- STRENGTHS W-WEAKNESS O-OPPORTUNITIES T-THREATS Here is the SWOT analysis of SIBL: 5.3.1 Strength •
Social Investment Bank is a new commercial bank in banking sector but it has built strong reputation in short time. It provides extra ordinary services to its customers.
•
The financial condition of Social Investment Bank is very strong, its loan and deposit quality is better than any other commercial banks of Bangladesh.
•
It has a strong network throughout the country and it provides services of good quality to every level of customers.
•
Their corresponding relationships with more than 200 international and local banks of different countries have created global accessibility and relationship with people.
•
Installation and use of highly sophisticated, automated system that enables the bank to have on time communication with all branches reduces excessive
paper work and
time for
valued customer transaction. •
ATM cards give the customer 24 hours withdrawal facilities from his/her account.
•
Tele banking gives the customer the opportunity to make inquiries and service request over the phone.
•
Cash advance from credit cards attracts more customers to interact with Social Investment Bank.