1.2 Product Review 1.2.1 Product Performance In The Market Quality with reasonable price is a factor to enter & sustain in the market. To create a brand image as well as brand equity promotional program (TVC, Print media, Advertising, Trade offer, Consumer offer etc.) is playing a vital role. Based on all financial & other logistic support the performance of our product is good. Especially response of chooser is satisfactory. The performance of Double Cola in the market is gradually increasing day by day. 1.2.2 Sales of That Product After forecasting the market raw materials & packaging material are collected. But nature of market is changing very quickly. We have thought to grab a huge market share for ginger etc. but unfortunately we have not get positive response from the market as well as from consumer due to our plan & policy related with price & distribution. On the other hand one of product chooser is doing very well. 50% of our total sales are coming from this brand. But we did not think about this. Sales of the product also vary from time to time and season to season. Since it is a soft drink so the sales in summer season is naturally more than winter season. The sales trends also describe this factor. In Dhaka city the sales of Double Cola is described followed: Month June July August September October November
Sales 6000 cases 4000cases 3200cases 3000 cases 2500 cases 2000 cases
Cases
7000 6000 5000 4000
Cases
3000 2000 1000 0 June
August
October