number of customers, which contribute the growth of deposit. If we follow the last 5 years performance of Deposit of
JBL we can see the JBL has been able to increase their Deposit. From
27,762.12 in 2005 to 47,961.22 in 2009 (Tk in million). Maturity stage This is the third stage of Product Life Cycle. Arrival of the product's Maturity stage is evident when competitors begin to leave the market, sales velocity is dramatically reduced, and sales volume reaches a steady state. At this point in time, mostly loyal customers purchase the product. But in this stage no one can stay longer. Decline stage It is the last stage of Product Life Cycle. Continuous decline in sales signals entry into the Decline stage. The lingering effects of competition, unfavorable economic conditions, new fashion trends, etc, often explain the decline in sales.
Fig 04: Deposit Life Cycle.
5.5 Analysis of Jamuna Bank Ltd:
Banking is one the most competitive industries of Bangladesh that has seen a huge amount of growth during the last decade. A large number of new banks have made their places in the industry and yet there are more to register in the list. In such a highly competitive service industry, the importance of credit risk management cannot be de-emphasized. Improved risk management system and loyalty gives a firm better base than its rivals and allows it flourish in the industry. All financial activates involve a certain degree of risk and particularly, the financial institutions of the modern era are engaged in various complex financial activities requiring them to put proper attention to every detail.