□The market growth rate: Current last 6 months sales –Previous last 6 months sales =
× 100 Previous last 6 months sales 1, 50,000 – 1, 08,000
=
× 100 1, 08,000 42,000
=
× 100 1, 08,000
= 0.3888888889 × 100 = 38.88888889 = 38.89 % Source of data: Akij IT., Rajshahi Branch, Office & Account Resources, 2008 July. * Here the entire all amount are not exact figure, just only like these in this report. Figure: BCG (Boston Consulting Group) Growth Share matrix of Akij IT Business in the market of Rajshahi.
Market Growth Rate
45.00% 42.86% 40.00% 38.89% 35.00%
۩ ☼ STAR ☺ QUESTION MARK
30.00% 28.15% 25.00% 20.00%
CASH COW
DOG
15.00% 10.00%
10
5.00%
5
1
0.5
0.3 0.2 0.1
Relative Market Share
☺Akij0.00% Computer Ltd.; ۩ Akij Institute of Technology; ☼Akij Online Ltd. Source of figure: Marketing Management Philip Kotler; Millennium Edition; Page no: 69 Explanation of the figure: