Analysis the promotional tools on the basis of marketing mix for monas (montelukast) marketing, and

1.2 Founder and Management of the Company Establishment of ACME was a great entrepreneurial effort of Late Hamidur Rahman Sinha way back in 1954 and is a vivid example of a great mind’s vision and its materialization. Post colonial Bengal was a place of great uncertainty and hardship. Industrialization facilities were meager and inadequate.

One man came forward with his vision, amidst the political turmoil and utter lethargy of the then-new Government. It's not an easy task to set up a highly sophisticated industry, and moreover do it without bank loans and governmental assistance. So it demanded immense effort, strong determination along with vision and dreams.

Nasir-ur Rahman Sinha (Chairman) Mr Nasir-ur Rahman Sinha, Chairman of the The ACME Laboratories Ltd., obtained M.A. in political science from Dhaka University in 1965 and is a pioneer manufacturing industrialist having vast entrepreneurial foresightedness of business. He is also the Chairman of "Sinha Printers Ltd" engaged as a pharmaceutical packers and printers unit. He is connected with Dhaka Stock Exchange Ltd. since 1969 and is also a member of D.S.E. He is the Managing Director of National Equities and Financial Promoters Ltd. (Securities and Investment Advisor). He is also the Director of "Sinha Fabrics Ltd", "Sinha Wool Wears Ltd", ACME IT Ltd" and "The ACME Agrovet and Beverage Ltd" Besides, he sponsored the first Internet Service Provider of the country 'Information Services Network Ltd.' (Bangla Net) as it's Director. He is also a sponsor director of "Holiday Publication Ltd." engaged in publishing 'Weekly Holiday' and 'Daily New Age'. He is widely connected with many sociocultural and philanthropic organizations.

Mizanur Rahman Sinha (Managing Director) Mr. Mizanur Rahman Sinha obtained his graduation degree in Commerce in 1962. He started his career as a banker in Habib Bank Ltd. of then Pakistan. After eleven years of service in different senior positions, he left to join ACME as its Marketing Director in 1975.

He is also the founder Chairman of J. K. Fashions Ltd., Sinha Knitting Ltd. and Sinha Fabrics Ltd. All companies are export-oriented in scope.

Afzalur Rahman Sinha (Deputy Managing Director) Mr. Afzalur Rahman Sinha graduated from the University of Dhaka with a degree in Science in 1973.

He then proceeded to the United States to further his studies in Business Administration in 1980.

During his studies he worked as an Analytical Chemist at the University of Missouri in the United States. He then returned to Bangladesh in 1982 to join ACME as its Deputy Managing Director. He is also the Managing Director of Sinha Wool Wears Ltd., a Director of Sinha Fabrics Ltd. and J. K. Fashions Ltd.