PHOTO: AMY HASKELL
Amy Geile, COO & Co-Founder, WeeWork for Good Kristen Littell, CEO & Co-Founder, WeeWork for Good
Passion for Compassion
Company’s Craft Kits Help Kids to Help Others By Tara Kirkpatrick When her kids complained about dinner for the third night in a row, mother of five Kristen Littell loaded them into her car for an important lesson: They would go serve dinner to others. Amy Geile, also a mom of five, was trying to correct her child’s somewhat cavalier attitude that they couldn’t help a homeless man asking for money in the train station. It was when the two close friends shared their stories that the origins for their company, WeeWork for Good, first took root. “We wanted to find a way to teach our children about compassion, and really quickly we realized that we weren’t the only parents who had that need,” said Littell, WeeWork co-founder 144 BizTucson
and CEO. So in 2010, Littell and Geile began organizing giving-back events for families at Steele Children’s Research Center, Habitat for Humanity, Mobile Meals and other agencies. They brainstormed and created crafts for kids to best identify with various social issues, ranging from health and wellness to hunger, then empowering them to gift their creations. Kids assembled diabetes support kits for young Steele patients, built planters for new homes at Habitat for Humanity and made placemats for Mobile Meals. “We started this to teach children, that was our primary continued on page 146 >>> www.BizTucson.com
The Tucson region's business magazine.