New Carondelet Brand Represents Leadership in Healthcare
The vision of the Carondelet Health Network is a culture united in a passion for healing and innovation. These two passions provide the framework for our new logo. The hands signify our compassion and dedication to personalized service and healthcare excellence. The flame signifies our passion for combining cutting-edge technology with advanced healing to serve our community and the people within it. This new logo is not just a mark – it is a representation of our leadership in all aspects of healthcare. Carondelet Health Network Identity The Carondelet Health Network has evolved in recent years into one of Southern Arizona’s largest, most integrated Catholic healthcare systems, offering access to many specialized services at multiple locations. Our new brand is designed to better represent this modern, technologically advanced healthcare system that we have grown into, while still celebrating our 135-year tradition of providing compassionate, personalized care. Our name will remain the same to honor our history dating back to the Sisters of Carondelet of St. Joseph’s, but our mark reinforces our position as a leading provider in healthcare in Southern Arizona. Our message to strengthen the Carondelet Health Network name and our conversation will evolve to communicate who we are today. This new identity is based on research conducted both internally as well as in the community. The new image underpins our message to the community that the Carondelet Health Network is a modern, advanced system of care – committed to our patients. This is more than a cosmetic rebrand of logos and signage. It reflects a fundamental repositioning and strategic approach to how the community will see and understand our brand. It is also part of an overarching strategy to bring our strong, expansive network together.
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We are placing emphasis on evidence-based best practices as well as a discipline of laser focus on patient safety and quality, developing resources to build a very comprehensive network of care. – Mark Benz, CEO Carondelet Health Network
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Carondelet serves more than 450,000 patients each year. Health education and screenings – important community benefits consistent with Carondelet’s mission – are regularly offered across the network. Hundreds of educational events, screenings and presentations have been held over the years that provided thousands of community members the opportunity to be proactive in taking charge of their health. “Regular physician visits, education and having a community that actively engages with preventative care is absolutely necessary so that people don’t get sick from things that can be prevented,” Benz said. Carondelet is also building interest in healthcare professions by engaging students as they are coming to an age where they are looking at career options. Carondelet works with several high schools, including University High School and San Miguel High School, both in Tucson, providing internships where students can learn about all of the potential careers in healthcare. Holy Cross works with schools in Nogales and Rio Rico, as well as Cochise College, which educates nearly 70 percent of Holy Cross’s nursing staff in its program. With the strengthened resources now available to the Carondelet network, there has been expansion in the existing hospital programs and specialized services as well as the addition of greater technology, more treatment centers and expansion of services within departments. “We are fortunate that we’ve been able to take advantage of resources that were not previously available for the hospitals and network to make these investments that are so important to our success and the health of our patients,” said Benz.
Source: Carondelet Healthcare Network Branding Guide, 2017
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