Spring_2011

Page 16

In December, Sam Abbas opened Yogurtopia right across from the Railroad Park in Seville Plaza on Indian Bend Rd. As a recent graduate of ASU’s MBA program, this side venture came out of a class marketing plan and help from his peers. With tempting flavors, natural ingredients and 45 toppings to choose from, Yogurtopia is quickly becoming a local favorite for frozen yogurt. Originally from Michigan, Sam is excited to establish his roots as a part of the community and enjoys being involved with nearby schools and fundraisers. He had originally thought of going the franchise route but, coming from an entrepreneurial family, realized he could do better by making a better product. Sam explains, “I didn’t like the consistency of the powder-based yogurts most places were serving. And I didn’t like the use of artificial flavors or high fructose corn syrup.” After visiting several vendors around the country, he found one that offered a 100% natural product. The dairy base gives a more creamy texture and is sweetened with sucrose. (Dairy-free, non-fat and sugar-free options

are also available.) An urbanspoon reviewer writes: I’ve tried all of the Scottsdale yogurt spots, and this is by far the very best. The place is sparkling clean every time I visit (watch for Sam, he’s always cleaning and offering samples!) despite the activity and fun patrons are having. Adults will appreciate the comfortable setting (TV’s, Wall Street Journal, internet access); kids will (mine sure does) love all the toppings and Sam and his staff work very hard to ensure little ones have a great experience. Sam prides himself on having friendly employees who are knowledgeable about the product and will walk you through the whole experience. “I want it to be personal,” he says. Yogurtopia offers 12 flavors to choose from, including a seasonal rotation and exclusive flavors, like the very popular Strawberry Twinkie. Each customer prepares their own cup of frozen yogurt and can then add toppings from the bar. There are 45 toppings to choose from, ranging from fresh fruit to candies and nuts. At 45 cents per ounce, you really do get what you pay for!

Yogurtopia 16 SPRING 2011

480 686-9790/ yogurtopia.com


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