SimonCale_Listing Presentation

Your Journey Begins with Us

We have been guiding clients throughout the Washington metro region for over 40 years. Our Associates are passionate about their communities and know them better than anyone else. Their service excellence, combined with local expertise, powerful data insights, innovative technology, and cutting-edge marketing, are the best resources to help you make informed and educated decisions to ensure a smooth home listing experience.

As an independently owned real estate firm, we are here to lead you through every step of the journey. Let us help you write the next chapter in your story.

McEnearney.com

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S | M I D D L E B U R G R E A L E S TAT E | AT O K A P R O P E R T I E S

Barbara Simon & Robin Cale YOUR MOTHER-DAUGHTER REALTOR® TEAM

Barbara and Robin have sold over 650 homes in Northern Virginia. They spent the last 30 years as a full-time Mother-Daughter Realtor team. As native and lifelong Northern Virginians, they have lived in many lovely local neighborhoods, and drawn on their expertise to meet their loyal clientele's needs.

While known for their strong knowledge of the entire Northern Virginia area, Barbara and Robin specialize in client service rather than specific neighborhoods.

"Our business is completely client-based. It's all about you. We respect and are committed to your unique needs and goals, and are focused on providing the quality service and results you deserve."

Licensed in VA m. +1 703 598 4662 | o. +1 703 525 1900 Info@BarbaraAndRobin.com 3033 Wilson Blvd, Suite 250, Arlington, VA 22201 www.BarbaraAndRobin.com Recognition and Awards • Best Washingtonian 2015-2023 • Arlington Magazine Top Producer 2019-2024 • DC Modern Luxury Real Estate Award 2020 • Northern Virginia Magazine Top Producer 2021-2023

To these dedicated partners, a home is more than the house itself; they want you to have a home - one that reflects your lifestyle and proves to be a sound future investment. Whether you are buying or selling, you'll find them to be a breath of fresh air. They are highly experienced, thorough, persistent, and when appropriate, fun! Most importantly, they are invested in your best interests and will negotiate on your bhalf so you walk away fully satisfied.

With such high praise from clients and colleagues, it's no wonder that Barbara and Robin's business is comprised of referrals and repeat transactions. With information everywhere, they take the time to help clients understand which sources are most reliable, help them analyze and interpret current data, and walk them through the decision process with hands-on guidance and support.

Barbara and Robin are locals all the way. They work from their Arlington office and both currently live in Fairfax. They are both avid readers, dog lovers, and gardeners.

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

REAL ESTATE CAREER

Barbara Simon & Robin Cale

By The Numbers

378

Buyer Transactions (as of March 2024)

413 Seller Transactions (as of March 2024)

15

Average Days on Market (since 2018)

101.1%

Average Sold Price vs. List Price (since 2018)

$330,670,000 Total Career Sales Volume

(Data obtained from BrightMLS™ - as of March 2024)

Testimonials

“Robin was outstanding, from start to finish. It was a unique situation that required us to sell a home from out of state. Needless to say, selling a home is quite difficult from five states away. However, Robin went above and beyond to help us not only get the home sold quickly, but also for the highest possible price. Her level of customer service, knowledge of the area’s real estate market, and ability to get things done quickly, efficiently, and competently were extremely invaluable. I would recommend Robin to anyone looking for a Realtor in the DC Metro area. She uniquely brings the right blend of professionalism and friendliness to the Realtor-Client relationship - ultimately making for a great partner for any buyer or seller.”

- CHARLES T., SELLER CLIENT

“Robin was amazing! She thoroughly explained everything from the beginning and didn’t waste any time with getting outstanding pictures taken, competitively pricing our home, getting people in the door (while showing the proper courtesies and respect due during a pandemic), and walking us through the offers... which we were very happy with. We weren’t sure what to expect, but it was such a positive, stress-free process. We can’t rave about her enough!”

- LARRY C., SELLER CLIENT

“Robin was absolutely amazing! She impressed me right from the start. I knew after we met that I wanted her to be my agent. She was professional yet personal and easy to talk to. She coached me through every step of the process from start to finish, including repairs and staging. My house went under contract after 1 day on the market with multiple offers! Barbara and Robin presented each offer to me with a comparative analysis.

They were all good offers but I was still conflicted. They contacted the other agent right on the spot and negotiated an even better deal. Selling your home is stressful. You are going to appreciate having someone you can blindly trust. Barbara and Robin made it easy and I couldn’t have been happier with the results.”

- DAVID D., SELLER CLIENT

“The entire time I was selling my home I was out of state. Barbara and Robin went above and beyond making sure everything went smoothly. They personally met the contractors, painters, and other while I was away.

They provided professional advice on what needed to be updated with my home so that I would make the most money for my investment and I did! Of all the homes I have bought and sold, selling my home with Barbara and Robin was by far the easiest and less stressful and I give them all the credit.”

- MARILOU F., SELLER CLIENT

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

This is a Map that Illustrates the Past Properties that We Have Sold in Northern Virginia

Let's put your home on the map!

110

A L E XAND RIA CITY

223

A R LI N GTON COUN TY

209

197

39

10

FA IR FAX CO U NTY

LOUDOUN COUN TY

FA LLS CHUR CH

OTHER A R EAS

Professionally Staged Homes Sell for More Barbara and Robin want your home to show at its absolute best and when you use our services, we will provide you with a complimentary staging consultation from one of the top 10 staging companies in the U.S., Preferred Staging. There is an art to preparing your home for sale and having the advice of a professional stager can mean you will realize a significantly higher price for your home.

Professionally staged homes sell faster and for more money. Professionally staged homes photograph much better and generate more online interest, translating into more potential buyers and more showings for your home.

Having the advice of a professional stager can help you best arrange the furnishings and accessories that you have on hand to dress your house to impress! We know how much this helps and we are happy to provide this benefit at no cost to our clients.

Having a Preferred Staging consultant tour your home and provide suggestions and recommendation on how to prepare the property to be ready to sell is a big advantage in today's competitive real estate market.

Call us to arrange your staging consultation.

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

There is an important difference at McEnearney-Middleburg-Atoka: It’s not about us, it’s about you.

We start by listening, because we want to know what’s important to you. What are your goals? What do you need to accomplish and when? Only then are we able to deliver the personal experience you deserve.

The most meaningful measure of our success is our clients, who come back to us time and time again for the personal service and results they have come to expect from our exceptional Associates. Referrals from clients, friends, and colleagues make up more than 85% of our business – a strong indication of confidence in our service. Let us show you the way we do things.

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Residential Real Estate Property Management Commercial Relocation

15 Residential Offices

Largest

Top 150 Real Estate Companies in Sales Volume Nationally

Sales Price to Original List Price

Years of Experience

(Real Trends Big Broker Report, RISMedia Power Broker Report)

Network of More Than

400 agents

Broker-to-Broker Network in the World

99.8%

40+

Luxury Portfolio Leading RE

250,000+ Transactions

Proven Results

Since we opened our doors for business, our focus has always been on providing our clients with exemplary services.

“Our sales are a measure of our service to you, and we thank you for your trust in us.”

MAUREEN MCENEARNEY DUNN, PRESIDENT

Professionals Over the past 40 years, we have built its reputation on unrivaled expertise and integrity. We are among the most productive agents in the region, supported by an experienced staff and an exceptional management team.

Industry Leader We are routinely recognized by local, regional, and national organizations as one of the leading real estate companies in the country. We pride ourselves on our role as an industry leader in every aspect of real estate service.

Global Network Through our affiliation with Leading Real Estate Companies of the World®, our reach goes beyond borders to every corner of the globe.

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We are Local. We are Global.

Our network produced $41 billion more sales volume than our closest competitor among the top 550 firms in the U.S. last year.

LEADING REAL ESTATE COMPANIES OF THE WORLD

$353B

KELLER WILLIAMS

$312B

COLDWELL BANKER

$233B

COMPASS

$228B

EXP REALTY

$159B

SOTHEBY’S INTERNATIONAL REALTY

$124B

BERKSHIRE HATHAWAY HOMESERVICES

$120B

RE/MAX

$97B

DOUGLAS ELLIMAN REALTY, LLC

$43B

REDFIN

$40B

CENTURY 21

$32B

CORCORAN

$24B

We are local and we are global. There’s an old saying that real estate is local. Our commitment to, and knowledge of, our local market is second to none. When you pair that expertise with a global network, you have a powerful combination through Leading Real Estate Companies of the World®.

We have connections to more than 550 market-leading real estate firms. This allows us to connect to tens of thousands of buyers and sellers through our network each year.

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5 Advantages of Listing with Us

Innovation

Reach

In addition to using traditional marketing channels, you can trust that our heavy investment in the newest technology, digital advertising, media partners, and distribution channels will help your home reach more potential buyers than our competitors.

We have one of the largest online distribution networks in real estate, including exclusive media partners, ensuring your home maximum exposure—locally, regionally, nationally, and globally. No company has wider exposure than we do.

Market

Creativity

We know what it takes to prepare your home for market, and we are tenacious in getting this work done. From major projects to finishing touches, we’ll connect you to people who will get the job done right. Then, we’ll create sophisticated marketing materials distributed through multiple mediums to most effectively showcase your home.

No two real estate transactions are ever the same and it takes creativity to master the nuances. Each house brings its own story; we have the confidence and strength to negotiate the best offer for your particular property. Together with my team at McEnearneyMiddleburg-Atoka, we are extremely responsive and have resources to help you reach your goals.

Expertise We are there for you every step of the way. We engage you in all facets of the selling process and communicate your options intelligently, clearly, and candidly. It takes more than knowledge and numbers to sell a home.

Keeping the details of a real estate transaction organized can be a daunting task, but our team is up to the challenge. We work closely together to ensure that your transaction is smooth and successful.

TRUSTED REAL ESTATE RESOURCE

What Does Full Market Exposure Mean?

Full market exposure means that every qualified buyer has full access to every home on the market for sale, because property listings are in BrightMLS™ — our region’s Multiple Listing Service.

With the MLS and our affiliation with Leading Real Estate Companies of the World®, your home instantly distributes to more than 50,000 websites regionally and around the world.

No matter the listing brokerage, your benefit is much greater if you publicly market your home.

At McEnearney-Middleburg-Atoka, our responsibility is to represent our clients with honesty, integrity, and professionalism.

We took an oath with the National Association of Realtors® to uphold this promise. We strongly believe it is in the best interests of our clients to provide equal access to all homes to all qualified buyers — not only to protect equal housing opportunities, but to ensure that our clients maximize their investments in a time of record-low inventory. We are proud to be the trusted real estate advisor for more than forty years by making our clients’ best interests our number one priority.

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The Effects of Overpricing Buyers give the most serious consideration to properties priced at market value.

15%

% OVER M A R K E T VA L U E

20%

10%

% OF BUYERS AT T R A C T E D TO YOUR HOME

30%

5%

40%

95%

M A R K E T VA L U E

SOURCE:

N AT I O N A L A S S O C I AT I O N O F R E A LT O R S ®

This graphic shows the percentage of buyers that will see your home based on whether your home is priced at fair market value, below market value or over market value. As you can see, if you price your home at fair market value, 95% of qualified buyers will see it. However, if you price it just 10% over market

value, only 30% of the qualified buyers will see it. That means that 70% of the buyers who are qualified in terms of criteria and price range will not see your home. Overpricing also affects selling time and sales price. The longer the property stays on the market, the lower the price will be when it finally sells.

100% 98

% OF ORIGINAL LIST PRICE

96 94 92 90

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WEEKS ON MARKET

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CREATING A STRATEGIC PLAN

Factors Influencing the Sale of Your Home Location Location is one of the most important factors affecting the saleability of your home. Different locations have different advantages and disadvantages. We are experts at presenting your home to the right target audience.

Market Conditions The number and quality of competing homes is important to monitor. Our expert knowledge of our local market enables us to provide you with the most up-to-date information on the many factors that will affect the sale of your property.

List Price You will determine the asking price. The market will determine the sales price. It is your final decision whether or not to sell for the market price. We will give you a complete analysis to help you determine the appropriate asking price for your home.

Market Position To best showcase your home, it’s important to choose the right strategy. We will create a comprehensive plan to introduce your home into the marketplace, ensuring maximum exposure to qualified prospective buyers.

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MAXIMIZING YOUR HOME VALUE

Pricing Strategy, Visual & Comprehensive Market Analysis Determining the list price is the most important decision you will make when selling your home. It directly affects buyers’ interest, the amount of time your home is on the market, and ultimately, the selling price.

One of our primary goals is to help you maximize the value of your home. Pricing strategy is a critical component of achieving that goal.

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THE ART OF LISTING

The Home Listing Process Every one of our listings goes through a comprehensive process led by your agent and support staff. Behind the scenes, your experienced agent orchestrates your campaign from market launch to open houses to contract reviews to closing.

Our reputation is unparalleled. We’ve been doing this for over 40 years, and we have perfected the art of listing and selling homes.

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Seller Prepares Property We will provide you with a plan to prepare your home for market.

01.

McEnearney-Middleburg-Atoka Using analytical data, we develop a strong market position for your home.

02.

Pre-Launch Review Meeting Introduce Property to Market

Showings of the property to Prospective Buyers

Your Associate Provides Timely Feedback to Seller Home Listing Cycle

Market Position Review & Analysis: Maintain or Reposition

Seller Maintains Ideal Property Condition & Showing Availability

Offer Received, Reviewed, Negotiated & Ratified

03.

Contingencies Addressed Transaction Management Repairs, Finance, Walkthrough Seller Moves Closing and Recording Documents Executed & Occupancy Given Distribution of Funds

GUIDING YOU THROUGH EVERY STEP

From Contract to Closing Receiving an Offer Once we receive an offer or multiple offers, we take a comprehensive review and analysis. We work together to help you make the best decision on acceptance, rejection, or counter-offers.

Negotiations With our background in contract negotiations, we will apply proven strategies and tactics to ensure the best possible outcome for the transaction.

Contingencies We will also manage the process until all contingencies for the transaction have been removed (home inspection, financing, and potential others).

Contract Management As McEnearney-Middleburg-Atoka, we promise the following: (1) keep you informed every step of the way; (2) track the progress of the contract with the buyer’s agent and other affiliations such as the lender, title company, radon inspection, appraiser, and HOA/condominium association; (3) monitor the mortgage process (credit and approval); (4) ensure all contingencies are removed prior to closing; (5) oversee final walkthrough; (6) represent you at settlement.

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Creating a First Impression The art to creating a first and lasting impression starts with positioning your property in its finest light to showcase its true market value. In today’s competitive market, properties need to present beautifully through digital and print marketing, and it all begins with a strong preparation strategy.

First impressions are the most lasting. The majority of new home owners would tell you they had a positive feeling about the property they eventually purchased on their first visit.

Impressions are formed on both the outside and inside of a home. After a careful analysis of your home, we will provide you with a preparation strategy to get your home ready for the market. A small investment of time and money can yield big results and give your home an edge over other listings in your price range. This includes recommendations for the exterior (landscaping, front entryway, patio, and backyard) and interior (painting, windows, kitchen, bedrooms, bathrooms, basement, garage) of your home. We work with vetted vendors that can help you with these recommendations.

Pre-styling & Staging Creating a spacious look encourages prospective buyers to imagine themselves living in your home and it helps your property shine in a competitive market. We will help you prestyle your home by making recommendations, such as removing furniture, clearing halls and stairs, and tidying up kitchens - we want to create a spacious look. We also recommend staging if needed, which according to NAR increases the sales price by up to 5% and “greatly decreases” number of days on market.

PROFESSIONAL PHOTOGRAPHY

Exceptional Photography A beautiful photo online could be the single reason why someone would want to see your home. Photography plays a key role in successfully listing your home. We work with industry leading professional photographers that can visually present your home in the best way possible with the use of high-tech equipment, lenses, and software.

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Marketing & Technology Where Buyers Find Their Home McEnearney.com Online Syndication Individual Property Page Targeted Digital Advertising Email Marketing Local & Global Advertising Partnerships Social Media MarketWatch & StatPak Market Reports

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SEARCH ONLINE

96% SEARCH ONLINE

DID NOT SEARCH ONLINE

According to a 2022 study by the National Association of Realtors®, the share of home buyers who used the internet to search for a home was 96 percent.

STRATEGIC RESEARCH

Where Buyers Search for Homes With easy access to property websites, most buyers find homes they are interested in seeing online, followed closely by consulting a real estate agent. The Internet has had a tremendous impact on a buyer’s ability to research properties, which is why it is so critical to best present your home with professional photography.

According to a 2022 study by the National Association of Realtors®, the share of home buyers who used the internet to search for a home was 96 percent. Of the 96 percent, 47 percent found the home they purchased not only online, but also through other sources (real estate agent; yard sign; open house; friend; relative or neighbor; home builder; directly from sellers; and print advertising).

Finding a buyer for your home is a fully integrated process.

It is important to note that those buyers consulted with a real estate agent when they were ready to buy. So while technology plays a great role in the home search, buyers recognize that finding the home is only a small part of the process and have come to depend on the personal role of their agent to verify information and work on their behalf.

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McEnearney.com McEnearney.com is the best address for your address. When you decide to list your home with us, you can rest assured that it will be prominently featured on one of the most advanced and highlyvisited brokerage sites in the area.

In addition, using tools such as email marketing, search engine optimization, content marketing, link building, and social media outlets, we drive potential buyers to our sites to give your property maximum exposure in the market.

We have also created robust profiles of area communities with detailed market statistics and original photography driving traffic to our site.

Our site is inviting for buyers to search and learn on their own terms to find the specific property and community information they are looking for.

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IMMEDIATE EXPOSURE

Online Syndication When you choose us, your home is instantly syndicated to more than 50,000 websites in the region and around the world.

We maximize the exposure of our listings to qualified buyers by syndicating to the largest and most active real estate websites in the world. We use the latest technologies to assess how your property is viewed and constantly adapt and refine our methods as the market changes.

Your Home Reaches 50,000+ Websites in the Region and Around the World

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WWW.MCENEARNEY.COM

Individual Property Page Your individual property page will be completely optimized for Android and Apple devices—offering a truly mobile solution for delivering the information that prospective buyers of your home need, when and where they want it. In addition, using tools such as email marketing, search engine optimization, link building, and social media outlets, we drive potential buyers to our sites to give your property maximum exposure.

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233 Main Street, Washington, DC McEnearney.com

$1,259,000

233 Main Street, Washington, DC $1,259,000 McEnearney.com

INCREDIBLE DIGITAL EXPOSURE

Targeted Digital Advertising McEnearney-Middleburg-Atoka has an exclusive program using the latest online advertising technology available for digitally advertising your home. When you list with us, your listing ad will automatically reach over 2,000 impressions targeting individuals who are actively searching for residential real estate within a 10-mile radius of your home. Your Ad will be seen on websites such as CNN.com, Forbes.com, ABCNews.com, Amazon.com, Weather.com, Facebook.com, and many more high visibility websites.

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EXCLUSIVE MAILING LISTS

Email Marketing When you list with McEnearney-Middleburg-Atoka, we will share news about your listing with an e-blast directly to our internal network of more than 400 Associates, as well as to an exclusive list of 20,000+ residential agents throughout the DC metropolitan market.

We have a robust corporate email marketing campaign that includes a weekly open house guide, custom blog content that incorporates active listings, and a newsletter.

These are all opportunities to get more listing exposure of your home to an exclusive database of potential buyers.

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INTEGRATED CAMPAIGNS

Marketing Collateral Our marketing strategy is about making impressions about your home in the marketplace, and it starts with creating sophisticated marketing materials. Working with a dedicated marketing team, we will create beautiful and unique pieces to highlight your home such as print brochures, direct mailers, flyers, advertisements, and social media posts using professional photography.

Using an integrated marketing communications approach, we aim to get your listing in front of as many people as possible, and this includes getting exposure through our media partners, and special events.

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UNPARALLELED PARTNERSHIPS

Local & Global Advertising Partnerships Our firm has cultivated regional and global media partnerships for 40 years.

To maximize exposure, we have strategically partnered with regional and global media companies to have premium print and digital placement to get your home in front of the right buyers. We engage with our media partners beyond print advertising through crosspromotional events, campaigns, and editorials. Although global reach is important, according to National Association of Realtors®, the majority of buyers are regional; therefore having a robust regional campaign is an important part of your marketing launch. McEnearneyMiddleburg-Atoka leads the industry with the most comprehensive media plan in the region.

Known as “the magazine Washington lives by,” Washingtonian is the region’s top source on information for dining, shopping, entertainment, and personalities. It has been Washington, DC’s trusted guide for living, working, and playing for more than four decades. With more than 450,000 monthly readers, Washingtonian Magazine is guaranteed to provide visually stimulating content for your audience.

LoudounNow reaches more mailboxes than any other publication in Loudoun County. Over 43,000 copies are mailed to single family homes and businesses, racks, boxes and high-traffic areas every week. It averages over 92,000 readers per issue. LoudounNow also averages over 64,000 monthly online users.

The Washington Post is the indispensable guide to Washington. In the capital and beyond, The Washington Post reaches 1.9 million readers per week and has 89 million unique visitors per month. The newspaper delivers news and content about current events internationally, nationally, and locally with special advertising opportunities.

Bethesda Magazine is the magazine for people who live in Bethesda and the surrounding towns. They cover the lives and lifestyles of affluent and engaged Montgomery County residents. For advertisers, Bethesda Magazine provides an effective and efficient way to reach their target consumers, offering display ads and Realtor Profiles.

Modern Luxury is the preeminent luxury lifestyle publication that reaches the most affluent audience with compelling editorial, photography and smart strategy. Modern Luxury offers advertisers local knowledge and regional character within the DC area. Unrivaled local knowledge, interactive branding and high-touch events allow them to reach affluent metropolitan consumers efficiently.

The Alexandria Gazette Packet and The Mt. Vernon Gazette are part of the Connection Newspapers syndicate. Our advertising appears in print and digital editions. The Connection Newspapers uses database marketing similar to that used by sophisticated national political campaigns and corporations which segment their marketing outreach.

District Home is the leading resource for modern design, architecture, luxury living, and exclusive real estate listings. Distinctive for the savvy, stylish and discerning Washington, DC homeowner, District Home Magazine understands the powerful and sophisticated consumers in Washington. With up to 10,000 copies distributed nine times a year, DHM is an excellent partner to gain exposure for your listing.

Alexandria Living is mailed to affluent residents throughout Alexandria City, Kingstowne, Fort Hunt, Belle Haven and Mount Vernon. They are also available at newsstands, grocery stores, restaurants, hotels, retail outlets and more, expanding the audience.

Although Alexandria Living is a new publication, the readership has quickly grown to more than 20,000 - making it the go-to lifestyle resource for Alexandria residents.

The Gazette Leader offers direct mail distribution to a well-educated, employed and extremely affluent audience throughout Arlington, McLean, Great Falls, Vienna, and Oakton. The Gazette Leader features targeted and effective exposure in a place more people turn to and trust for local news and advertising.

Arlington Magazine’s advertising puts the brand and message in front of the most educated, affluent residents of Arlington, McLean and Falls Church. Arlington Magazine’s stories are lively, relevant and thought-provoking. Some of the exciting editorials include: Best of Arlington and professional profiles, including Realtors and Doctors.

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The Falls Church News Press, located in the affluent inner suburbs of Washington, DC attracts readers from DC, Falls Church and the rest of Northern Virginia. Through the power of a community newspaper, Falls Church News Press engages a highly educated and employed audience.

Boasting a highly-engaged audience of about a quarter million monthly users, ARLnow is nationally-recognized as one of the country’s most successful and innovative online-only local news outlets. A 2018 Arlington County survey shows that ARLnow is the No. 1 source of local information for Arlington residents, above the Washington Post and the county government’s own website.

The Loudoun Times-Mirror is steeped in two centuries of local journalism in one of the fastest-growing counties in America. The Loudoun Times-Mirror prides itself for its longstanding community roots and keeping the audience engaged with current events.

The Loudoun Times Mirror is an award-winning news source that examines all things Loudoun.

Launched in 2022, FFXnow combines the audiences of the established Tysons Reporter and Reston Now sites and adds the rest of Fairfax County. Boasting highly-engaged audiences with more than 260,000 unique visitors each month at launch, FFXnow is poised to grow rapidly with the expanded coverage throughout Fairfax County. Combined social media reaches 25,000+ Facebook followers and 8,500+ Twitter followers.

Middleburg Life chronicles the people, the places and the events that define our community’s unique lifestyle. Locally owned and operated, Middleburg Life presents the best of hunt country living minutes from our nation’s capitol. The magazine is distributed both locally in businesses and across Northern Virginia in key high-traffic luxury locations and in upper income neighborhoods near the DC.

The Washington Blade celebrates its 50th anniversary as America’s LGBT News Source. Readers locally and globally rely on the Blade’s unmatched coverage, earning the paper the moniker “Newspaper of Record for the LGBT Community.” The Washington Blade reaches over 700,000 people a month and was selected to join the White House Press Corp as the first LGBT publication to participate.

The Scout Guide (TSG) is a publication dedicated to living beautifully, living well, and living like an insider—wherever you are. The annual publication features hand-selected independently owned businesses and business owners that both locals and travelers should know about in more than 60 cities including three guides in the Washington metro region.

With a bi-annual distribution of 200,000 in 70+ countries including exclusive distribution to all Leading RE members, Luxury Portfolio International® Magazine features incredibly rich content, notable homes, remarkable design trends from around the globe, unique properties, and much more.

InsideNoVa and Rappahannock Media serve one of the wealthiest, highest-educated and most diverse communities in the country the suburbs of our nation’s capital, Washington, D.C. Five weekly community newspapers, reach over 60,000 households. Four Lifestyle magazines, reach over 45,000 high-income households.

Luxury Home Magazine is a quarterly publication that features the largest network of market-specific magazines featuring luxury homes. Over 150,000,000 pages and 2,500,000 copies printed annually. Luxury Home Magazine is also distributed through direct mail, online, digital, social media, and mobile.

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Since its founding 91 years ago, The Northern Virginia Daily’s pages have told thousands of stories. Throughout its history, the Daily has kept the people of the Northern Shenandoah Valley informed about events in the world at large and in their own backyards. The area includes the counties of Frederick, Shenandoah and Warren, and the City of Winchester.

Boasting a highly-engaged audience of more than 70,000 monthly users, ALXnow is produced locally for those who live and work in the port city. There is an unparalleled local reach with 190,000+ pageviews each month and 70,000+ website visitors. The typical ALXnow reader is a young professional between the age of 25 and 44.

Northern Virginia Magazine celebrates a region rich in arts and culture, business and personalities. Northern Virginia Magazine covers the people, places and events that make this vast, DCadjacent region tick. From where to eat, shop, and play to deep dives into NoVa’s most compelling stories, the monthly magazine is a must-read for anyone living or working in Northern Virginia.

The Washington Business Journal is committed to delivering the most comprehensive need-to-know local business news daily online and weekly in print while engaging the most powerful members of thes business community at events throughout the year. The WBJ has a readership of 110,000, 800,000 page views, and 65,000 digital newsletter subscribers.

Wall Street Journal’s Mansion Global is the premier digital destination for compelling content about the global real estate market. From global market analysis to relevant news, their multilingual platform is localized to address the interests of an international audience.

Mansion Global also provides its high net worth audience the ability to search luxury listings for sale around the world.

The Wall Street Journal showcases the power of print and the credibility of newspapers with a print circulation of 1.3 million.

Its editorial authority serves as a resource for ambitious people everywhere, covering U.S. and world news, finance, arts, culture, real estate, lifestyle, sports and more.

Juwai.com is China’s #1 international property platform reaching the affluent Chinese buyer. Juwai.com provides innovative ways for you to reach new audiences and develop new opportunities. The portal helps you to overcome the barriers of language, distance and culture—providing you instant access to an exclusive audience of high-net-worth Chinese buyers.

This distinctive magazine has captivated ultraaffluent readers, delivering authoritative coverage of the luxury market. Robb Report Singapore showcases prestige brands that matter most to a sophisticated readership and shines as an indispensable resource for their featured products, fashion, real estate, travel, private aviation, money and more.

interiors + design.

Luxe Interiors + Design is a regional publication built around the goal to inspire and engage with affluent design enthusiasts, architects, interior designers and more. The magazine reaches 1.3 million readers with a distribution of 515,000 copies published six times a year.

The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening. This internationally-focused and globally distributed section is read by high-earning consumers looking to buy and upgrade their homes.

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ROBUST CAMPAIGNS

Social Media Social media channels are among the most relevant forms of communication for gaining exposure for your home. Facebook alone has more than 2.96 billion active users around the world who spend an average of 33 minutes on Facebook each day.

Our social media channels are extremely robust with some posts receiving tens of thousands of views. In addition, they serve as great traffic sources for our website, which makes it easy for our loyal followers to stay connected to our newest listings.

Our social media content mix gets incredible engagement on our listings, which are featured on our Facebook and Instagram pages.

Our marketing team also has the ability to micro-target potential purchasers based on demographics such as location, occupation, and specific interests.

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COMMUNITY PARTNERS

Giving Back to the Community We invest in human capital.

When McEnearney Associates was formed, John McEnearney knew that he wanted to create a firm that went above and beyond selling and buying homes for clients... He wanted to give back to the communities that helped grow the firm to more than 400 Associates today. Every McEnearneyMiddleburg-Atoka Associate stands behind this dedication, and a brand that believes in making an investment in the communities where we live and work in. We are proud to partner with over 100 organizations and non-profits for the past 40 years.

Partial list of 100+ organizations that McEnearney Associates partners with in the community.

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LOCAL & GLOBAL EXPERTS

We Represent DC/MD/VA/WV For more than 40 years, McEnearney-Middleburg-Atoka has represented sellers and buyers throughout the DC metropolitan region.

ALEXANDRIA OFFICE 109 S Pitt Street Alexandria, VA 22314 703-549-9292

ARLINGTON OFFICE 3135 Langston Boulevard Arlington, VA 22201 Opening Summer 2024

ASHBURN OFFICE 42795 Generation Drive Ashburn, VA 20147 703-436-0077

CHARLES TOWN OFFICE 215 W Washington Street Charles Town, WV 25414 304-918-5015

CLARENDON OFFICE 3033 Wilson Boulevard Arlington, VA 22201 703-525-1900

FRONT ROYAL OFFICE 400 N Royal Avenue Front Royal, VA 22630 540-631-9009

KENSINGTON OFFICE 3804 Howard Avenue Kensington, MD 20895 301-979-7270

LEESBURG–HARRISON ST 458 Harrison Street Leesburg, VA 20175 703-777-1170

LEESBURG–MARKET ST 10 W Market Street Leesburg, VA 20176 703-738-8282

McLEAN OFFICE 1320 Old Chain Bridge Road McLean, VA 22101 703-790-9090

MIDDLEBURG OFFICE 10 E Washington Street Middleburg, VA 20118 540-687-6321

PURCELLVILLE OFFICE 115 N 21st Street Purcellville, VA 20132 540-338-7770

SPRING VALLEY OFFICE 4910 Mass Ave, Suite 119 Washington, DC 20016 202-552-5600

VIENNA OFFICE 374 Maple Avenue, E #202 Vienna, VA 22180 703-839-8200

14TH STREET OFFICE 1803 14th Street, NW Washington, DC 20009 202-903-2200

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