View Issue 9 - FinalOutput
14/10/04
3:21 am
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formandfunction
view issue 9 autumn/winter 2004-2005
At Churchill Opticians, our Thinlite® single vision lenses are available from only £79. Thinner and lighter lenses, no-one but you need know.
thinner, lighter lenses.at Churchill Opticians
Churchill Opticians - there for you through…
Carolyn Meek BSc(Hons) MCOptom Ophthalmic Optician
classic lines thick and thin some style inspiration from the silver screen
Carolyn Meek shows us how we can look like a million dollars, for a lot less than you might imagine. or those of us who are products of the sixties and seventies, it’s easy to see how popular culture has come full circle. Just have a look at the recent chart toppers. We’ve all listened to the radio and thought, ‘I’m sure I’ve heard that before somewhere’, invariably you have and more than likely, you will be listening to the latest boy or girl band’s reworking of an old classic from your youth.
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Whether its Robbie Williams and Nicol Kidman singing the Frank and Nancy Sinatra classic Something stupid, or Busted’s latest Brit award winning cover version of Teenage Kicks by the late seventies band The Undertones, it seems clear that the pop industry’s love affair with the past is set to continue. But it’s not just in the music scene that looks to past glories for inspiration, Hollywood, home of the movies, is no different.
‘Have we met before somewhere?’
With big stars like Tom Cruise getting in on the act, and starring in the recent blockbuster remake of the seventies TV cult classic Mission Impossible, other big name producers and directors are queuing up to draw inspiration from the TV and movies of yesteryear.
loyaltyrewards
enjoy thinner, lighter lenses
Peggy MacDonald OCA ODA Optical Advisor
If it’s an Italian job you’re looking for, there’s more than a few design classics to catch your eye at Churchill Opticians
JUST DESSERTS!
Another blast from the past to get the re-make treatment is old favourite Starsky and Hutch, re-cycled for a new audience. Not forgetting of course the Michael Caine Classic The Italian Job, which has been re-worked with less humour than the original, begging the question which version is the best. Michael Caine was himself an icon of the sixties and seventies. His most celebrated character of course was the reluctant British spy Harry Palmer with his trademark black rimmed glasses and no nonsense attitude. Caine’s stylish portrayal of this cool character earned him huge popularity with cinema goers in the late nineteen sixties and early seventies. The success of the character, propelled not only Caine but also his glasses to the top in the style stakes, with spectacles becoming perhaps the fashion statement in the UK. From then on, form and function became one in the eyes of a style conscious public. Interestingly enough, the glasses Caine wore in the Ipcress File were more than just a fashion statement or a prop. As Caine is himself short sighted, and has
Privilege card holders can get 20% off the price of new glasses at Churchill and save a further £35 with a free eyetest. needed glasses to correct his vision throughout his life. Perhaps this has been the key to the star’s success. One thing is certain, over his career Michael Caine, or Maurice Micklewhite as he was originally known, has been making films for a very long time, and to our knowledge he has succeeded in doing this… without falling over any movie sets. But then as Sir Michael might say himself, ‘not a lot of people know that’. So if you feel that you could benefit from a touch of star quality, maybe its time to look at this seasons range of new frames at Churchill. And with a free fifteen point eyetest and limited privilege card offer of 20% off the price of new glasses, now is definitely the time get the look you love for a lot less. Just call the Churchill Opticians freephone number 0800 387 059 for further details and to arrange a consultation. And hey, who knows, maybe you could soon be stepping into the spotlight with some sexy new specs appeal.
Nicola Ross OCA ODA Optical Advisor
ith the very latest in lens technology in your corner, those of us who have stronger prescriptions no longer need to feel self conscious. The days when we had no choice but to wear glasses with heavy, unsightly lenses are long gone.
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Next time someone comments on your stunning new specs, or that healthy sparkle in your eyes tell them about your experience at Churchill Opticians. When they purchase spectacles or contact lenses at Churchill on your recommendation, they will receive a £10 discount. You will be sent a £10 gift voucher to spend at Marks and Spencer. Perhaps it could go towards that smart top you saw.
Thinlite® single vision lenses at Churchill are a high quality range of denser than normal, or high index, ophthalmic glass and plastic lenses which are much thinner and lighter than normal spectacle lenses. Why not ask for a demonstration and see for yourself how thin your lenses will look in the frame of your choice on our computer simulator. ® ®
Varilite Thinlite , the ultimate blend of advanced technology and cosmetic appeal
Thinlite® lenses can open up a whole new range of possibilites, with access to frame designs which, previously, may have been inappropriate for your prescription with standard index lenses. Our Thinlite® range starts from as little as £79 and comes with a no obligation 30 day money back guarantee. For those of you who wear Varifocals, there is also a Varilite®Thinlite® lens available, offering the ultimate in technology and cosmetic appeal, please ask for details.
congratulations This issue’s featured prize winner who won one of our Slimline Digital Cameras Jane Smith Glasgow
Issue 7 winners were:
Julie Burton, Robert Clark, Joseph Miller Jean MacKinnon Margaret McCafferty Mr R Mason remaining winners will be published in the next issue of The View.
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CHURCHILL OPTICIANS YO U ’ L L N OT I C E T H E D I F F E R E N C E
freephone 0800 387 059 for full details of this and any other offer in View magazine
Mov’er ‘n’ shak’er with Donna Karan Eyewear at Churchill Opticians 2
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