Brand Toolkit | AIESEC Blue Book

Page 36

THE AIESEC EXPERIENCE

The Logo

Logo Variants

The concept behind the logo aims to represent the progam in a clear way: -“Global” represents the cross-cultural aspect; -“Entrepreneur” represents the differentiator between Exchange brands. The lamp bulb of Global Entrepreneur represents ideas, innovation, design thinking, creativity, importance of a small idea to start something

Logo Colors Variations AIESEC Teal

Web (hex): #30C39E RGB: 48/195/158 CMYK: 75.38%/0/18.97%/ 23.53%

Powered by

Logo Font

“Powered by” should be always present in any of it's variants.

The Global Volunteer font is: GLOBAL Novecento sans wide normal

Black

ENTREPRENEUR

Web (hex) #000000 RGB: 0/0/0 CMYK: 0/0/0/100

Novecento sans wide book

Campaign Font

White

The main font is Lato.

Web (hex): #ffffff RGB: 255/255/255 CMYK: 0/0/0/0

The use of a secondary font is allowed.

Dont's Don't change the color of the logo

36

Don't change the font type of the logo

GLOBAL

ENTREPRENEUR

Don't use the bulb as logo


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