
2 minute read
Utilizing NFC Tags for Your Healthcare Packaging
Mark Bradley, Healthcare Sales Director UK & Ireland at MCC
Data in the palm of your hand
Have access to all this information through a custom app that is created through the help of our partner Talkin’ Things. This custom app contains all the information needed for you and your end user. Enhance your patients experience using the app. Having all the information readily available in an intuitive, user friendly format in the native language. The app can help support patient adherence through sending reminders and positive reinforcement messages during the treatment plan on the health benefits. This builds brand equity, increasing the patient trust and confidence with your product.
Protect your brand
Why would you want an NFC tag on your products packaging or label? They protect your product against unauthorized openings. End-users are expecting their medical device, medicine or other healthcare related product to be unopened upon receiving them. They can scan the NFC tag with their smartphone to confirm the item is authentic. NFC tags also prevent your items from being counterfeited by third parties and resold. NFC tags are perfect antitampering solutions that confirm product authenticity.
Connect with end-user
How can NFC tags enhance patient experience? A quick and easy way to provide relevant and immediate information to your enduser is to place an NFC tag on your medical device. Once scanned, they have access to all the custom content you uploaded to your app. For example, your medical device could be supported by a video explaining how to use the product. In addition, NFC tags give you the ability to monitor user treatment with dosage reminders and confirmations. This gives confidence to the patient that they have taken the prescribed medication correctly. This also informs the care support network of their ongoing dosage and treatment regime.
Optimize your supply chain
How do manufactures benefit from using NFC tags? NFC communication is a benefit at each step of the distribution chain - from a plant to an end-customer. The technology delivers a logistics management solution that consists of such features as track and trace and real-time stocktaking. They allow to have full control over the product’s distribution and prevent grey market activities. The benefits are endless when utilizing NFC tags on your products – it’s an easy, cost effective solution to your inventory management needs.
Start the journey with us
Smart Labels won’t remove Instructions for Use (IFU) and patient information leaflets (PIL) at this moment in time. However, this is the first step in collecting data and sharing it with regulatory commissions that is a viable option for companies and their end-users around the world to provide.