JUNE 2013
13
Ant and Dec on Text Santa
Employee survey supports strategy
after costs was higher in income compared to than budget. last year was Individual Shops profits fell Giving which contributed slightly short of the a record-breaking target to raise £4.2 £23.3 million. million, and contributed “This shows that efforts £ 4 m i l l i o n . “A g a i n to recruit new donors the weather played a are really paying off and role in the last quarter having a positive impact on the charity with more Andrew Whitehead a n d a f f e c t e d s a l e s , along with lower than investment planned for expected sales of Christmas cards,” 2013/14,” explains Andrew. said Andrew. Major Gifts were also a key In terms of where the money was contributor, raising some £6.1 million. allocated, spending on the Marie Funds from corporate partnerships Curie Nursing Service increased also achieved their target, raising by 10% on the previous year to £3.7 million for the charity, in large £31 million while spending on part secured through the Text Santa hospice care remained at a similar Christmas appeal on ITV. level of £36 million. However Legacy income was 5% higher occupancy rates were lower due to than budget. the refurbishments of the Marie Curie Community Fundraising income Hospices in Edinburgh and Penarth was lower than budget, but this and the transfer to the new hospice in was more than offset through lower the West Midlands. expenditure such that the net income Although the charity made a deficit in the last year and expects a further deficit in 2013/14 it is confident it can continue to meet its financial targets through investing in growth. “We have a strong level of reserves and an on-going strategy to grow our income through investment in fundraising, particularly in donor recruitment and we are on target to eliminate the deficit within in two years,” said Andrew.
“If you are having any meetings in the coming weeks with external stakeholders and you would like to engage them in the discussion about the future strategy, please do. There is a link below to a short guide to the questions you might like to ask them.” • For more about strategy, see our cover story. mariecurie.org.uk/Documents/ Plan17/Engaging-with-ExternalStakeholders.pdf
P l e a s e e m a i l s t a ke h o l d e r s ’ answers to these questions to imelda.redmond@mariecurie.org.uk
SA Y
Individual Giving saw the greatest income increase
Imelda Redmond, Director of Policy and Public Affairs
TS T GH GH I OU S TH IN
Marie Curie Cancer Care has beaten its budget for 2012/13. The final result was still a deficit - the charity having spent more than its income this year. Finance Director Andrew Whitehead said: “We raised £82 million last year. This is a 2% improvement on budget and some 11% higher than the previous year, but we still incurred a loss of £2.9 million. “The trustees had authorised a deficit budget as a reflection of the fact it’s not an easy climate for fundraising but that there is an increasing need for our services, particularly the Marie Curie Nursing Service. “Approving the deficit budget was not something our trustees did lightly but it was a carefully considered to enable Marie Curie to maintain its service commitments and invest in fundraising to recruit new donors.” The fundraising area that saw the greatest increase
HA VE YO UR
Charity beats budget
Marie Curie staff and volunteers have continued to respond to the charity’s consultation on the development of strategy for 2014-17. Director of Policy and Public Affairs Imelda Redmond said: “We have had really good engagement from all parts of the organisation. “A total of 937 people completed t h e q u e st i o n n a i re . We h ave completed most of the 26 events that have been held around the UK. Thank you to all who have participated. “We wanted to make sure that the needs of terminally ill people and their families are at the centre of any planning and so we commissioned in-depth qualitative research with families. The findings from this research will help ensure that our next organisational strategy is built on the needs of families as well as the expert knowledge of our staff and volunteers. “During the coming months, our attention will turn to gathering the views of external agencies. We will be carrying out a survey with a range of commissioners and holding meetings with key external stakeholders.
Community fundraising net income beat budget