UNMASK an INTRIGUING SEASON of SALES
APPROX.
60%
OF PEOPLE AGED 21–24 ARE LIKELY TO ATTEND A HALLOWEEN PARTY THIS YEAR1
+
21.8%
LIFT IN VOLUME FOR LAGER AND AMBAR DURING OCTOBER 2
The Dos Equis Masquerade program drives traffic to your account by inviting guests to discover their more interesting side Patrons have two ways they can win a trip to the Ultimate Dos Equis Masquerade Party or other unique prizes: • Codes on limited-edition bottle labels, driving trial • #DosEquis Instagram sweepstakes, keeping patrons in your account
Reach your HEINEKEN USA representative for more information! or contact CcmCerveza@QualityCustomerCare.com — 1-877-522-5001 facebook.com/DosEquis 1. National Retail Federation and BIGinsight Research, September 2012
twitter.com/DosEquis
2. HUSA Cognos Data, On-Premise, October 2012
©2013 Cervezas Mexicanas, New York, NY