PORTFOLIO
M. BROCK JOHNSON
HI THERE! So glad you made it here, my name is Matthew Brock Johnson.
As a f irst-generation college student, I wasn’t sure what the future may hold, but I was sure of my ability to achieve anything I set my mind to. I knew I could rely on my creativity, enthusiasm, and dedication. Although my degree is Integrated Strategic Communications, I went through three and a half years of Architecture school. At f irst, my pride detained me f rom switching because I thought I was failing myself. However, the real fail would be not being able to do what I love: designing for social.
I got this shirt from Goodwill
From then on, I have blossomed into an aspiring creative, that puts that perseverance to work. I’ve become well-versed in graphic and product design, typography, creative direction, community management, content creation and logistics coordination. After many years of architecture school, I became best f riends with the Adobe Creative Suite. All the hard work and late nights I did in architecture school successfully prepared me to take on many ventures my f inal year of college. While being a full time student, I also held two jobs, an internship, many volunteer/leadership roles, and an intense national student advertising competition for a real-life client. This lead me to where I am today, pursuing a career in creative campaign management.
TABLE OF CONTENTS
Introduction..................................2 About Me / Education..................4 Work Experience..........................6 Digital Signage..............................8 Social Media..................................10 Freelance.......................................12 For fun! ...........................................14
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ABOUT ME Personality Traits as told by BuzzFeed Quizzes: I’ve won some awards as well: #HumbleAF
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Tools and Programs:
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‘ 19 - 10 th pla ce ‘ 19 - D istric t 5, 1st ‘ 19 - Best M edia AD DY 2019
Scan me for more
Yes this is me
EDUCATION 2014-2019 University of Kentucky INTEGRATED STRATEGIC COMMUNICATIONS Focus: Public Relations Minor: Graphic Design
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EXPERIENCE University of Kentucky
Digital Content Manager As the Content Manager for the University, I design, plan and distribute content that is consistent with our brand guidelines to preserve the image. Digital signage is an integral part of the University of Kentucky experience, in which I provide information and engage emotions to inform, nurture and guide the campus community. Every communication f rom the University of Kentucky contributes to the university’s reputation, and the most basic component of a strong
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institutional image is a unif ied visual presentation.
February 2020 - Present
University of Kentucky My current role is a part of the SMART campus initiative to improve digital signage and tech around campus. I design and distribute content for the entire campus as well as manage the expansion of the iniative on behalf of the Public Relations & Marketing team. There are 100+ screens connected to our system with each displaying the content created by me.
May 2019 - February 2020
Fooji, Inc. Fooji is the f irst company of its kind that enables fans to receive physical experiences delivered instantly f rom the world’s largest brands. I was the direct line of communication between our 68,000 social media followers, clients and their fans. Whether it be a technical or delivery issue, the fans message our help account and I f ind a solution. Clients include: Disney, Amazon, Netflix, Fiat, and more!
April 2018 - April 2019
DanceBlue DanceBlue is a student-run organization that fundraises year-round and culminates in a 24-hour no sitting, no sleeping dance marathon. For this volunteer position, I designed content ranging f rom f rom social media graphics to merchandise in the brand guidelines. My designs are currently being worn/used by over 2,000+ students and community members.
DIGITAL SIGNANGE These go there
The Cornerstone A new innovation space on campus, The Cornerstone features a 55-foot-tall, f irst of its kind in Lexington, exterior digital media wall. Any content that is displayed on this screen is designed and managed by me. Wrapping the corner of South Limestone and Winslow Street, the media wall is strategically situated on one of the university’s most downtown and community facing corners. This unique piece of media serves as a digital pinpoint
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for the University.
The largest outdoor screen on any college campus in the nation
What is Digital Signage? Engaging colleagues and students is no small feat. In the digital age, capturing their attention demands real-time, relevant information. Digital signage at University of Kentucky is a visual medium we use to communicate more effectively with dynamic and engaging messages.
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SOCIAL MEDIA
Instagram Stories Stories are often overlooked as a marketing stategy, but can be a fantastic way to engage followers. They take less effort, feel more personal and are usually seen faster than a feed post. Stories also can be interactive! During the pandemic, I made it a point to design content that could be re-shared.
@universityofky In May 2020, I was added to the social media team. I made it a point to improve our communication processes by identifying the areas that weren’t consistent. From there, I began designing content crossfunctionally for both social media and digital signage.
Juneteenth post
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I f ind meaning by designing stellar content that also educates followers on social issues. Last June I spoke up about my want to do something special for Juneteenth, and the above graphic was the f inal result. This graphic alone received over 256,000 impressions, and was shared by Coach Calipari!
Fangirl moment
Pride Month post I’m very proud to be a part of the LGBTQIA+ community and was very fortunate to spearhead our post for Pride Month. Working for the communication department for a university located in a red state can prevent posts like this one f rom being posted. Despite the issues that could have occured in posting this, we received over 32,000 impressions.
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FREELANCE April 2018 - April 2019
DanceBlue While I was a student, I volunteered as a Graphic Design coordinator for the non-prof it, DanceBlue. As a design coordinator, each student is to create any graphic content needed to promote the organization and upcoming events. I had the distinct pleasure of designing all of our social media graphics as well as all of the merch we handed out/ sold that year. All of the merchandise you see here is
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what I designed.
January 2021
Intrigue Games, Inc. Back in 2018, a f riend of mine had an idea for a gaming application. Almost two years later, the app is f inally in Beta and Intrigue Games, Inc. was formed. Concept: Everyone should stay curious and pursue their passions, no matter what it takes to complete. Role: Logo Design, Brand Consistency
December 2020
The B.L.T Podcast The B.L.T. (Brock, Lettuce, Taylor) Podcast was formed as a pandemic project. Concept: Give listeners the recipe for a chaotic, but oh so delicious life. Taylor and I share stories about our lives, pop culture and sometimes even give semi-helpful advice! Role: Logo design, Brand Design, Social Manager, Host
Brock J. xxx.xxx.xxxx Email@Email.com Louisville, KY
May 2019 Business Name Address line 1 Address Line 2 Louisville, KY
is the song of the body Brock J. xxx.xxx.xxxx Email@Email.com Louisville, KY
The Movement Project The Movement Project is a dance studio formed out of
It is an open contemporary fusion class that takes place once a week on Fridays and allows dancers to come into a space that is completely judgement-free and pushes them to grow. This class is for all ages and every level of dancer!
Business Name Address line 1 Address Line 2 Louisville, KY
To Whom It may Concern,
Concept: Music can be interpreted in numerous ways. The Movement Project gives anyone the skill to express those emotions through dance. Role: Logo Design, Merch Design, Stationary Design
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Louisville, Kentucky.
FOR FUN!
Filters, Filters, Filters! How do we get an audience to follow guidelines, or
Artist Merchandise
bring them together for a cause? We make f ilters!
My music taste may be a little basic at times, but that doesn’t stop me f rom fully embracing the emotions and inspiration I get f rom listening to my favorite artists. In my f ree time I like to mockup merchandise for some of my “on heavy repeat” songs. If you want to learn more about other types of music I enjoy, check out the QR code on my about me page!
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3D Mask
Facebook Frames
YOU (B)ROCK.
THANK YOU! Looking forward to working with you.