Retailing Summit 2012 presents wide spectrum of approaches
Roy Spence, GSD&M’s chief advertising leader for retailers for 30 years, speaks to the crowd at the 2012 Retailing Summit in Dallas.
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he world is waiting for full economic recovery, and the retail sector — the “engine of the American dream” — has a role in that rebuilding. Those were the words spoken and reinforced at the Retailing Summit conference in Dallas. Culture and branding were common themes at the 2012 Retailing Summit conference hosted by Mays’ Center for Retailing Studies in October 2012. Roy Spence, author of It’s Not What You Sell, It’s What You Stand For, emphasized that to survive, companies must be driven by purpose.
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