ADVERTORIAL
VITAMINWATER
ADDS HEART TO THE
OLYMPIC GAMES WITH THE HELP OF JESSIE J
+FTTJF + BOE WJUBNJOXBUFS IBWF DPNF UPHFUIFS UP MBVODI BO FYDJUJOH EB[[MJOHMZ OFX JOUFSBDUJWF POMJOF NVTJD WJEFP HBNF XIJDI DBO XJO GBOT B XIPMF IFBQ PG BNB[JOH QSJ[FT JODMVEJOH UJDLFUT UP B TQFDUBDVMBS +FTTJF + HJH JO -POEPO BU UIF IJTUPSJD $BNEFO 3PVOEIPVTF PO "VHVTU As the official worldwide partner of the London 2012 Olympic Games, glacĂŠau vitaminwater is wearing their “heartâ€? on their sleeves, or more specifically, on their bottles. And who better to help the brand with this endeavour, but the Queen of the Heartbeats herself? Jessie J. International pop superstar Jessie J sits at the heart of the glacĂŠau vitaminwater brand’s Olympic campaign for London 2012 – serving as the brand’s official global ambassador. “Jessie is a perfect fit for vitaminwater ,â€? explained Rodolfo Echeverria, senior vice president of global active lifestyle beverages, glacĂŠau. “She’s incredibly talented, smart and stylish – game, set, match made in heaven.â€? Powered up by the spirit of The Olympics – vitamin water and Jessie have created a game of their own – “Musical Chairsâ€? featuring ‘Laserlight’ – It’s like that classic game “Musical Chairsâ€? – only better. Musical Chairs is an exciting online, interactive music video game featuring Jessie J’s single, ‘Laserlight.’ Launching in June the site will feature a multi-player game based on musical chairs that allows fans to play together from around the world. But it’s not just your average game of musical chairs. It takes exclusive footage, cool graphics, prizes, and Jessie J and packs them into an interactive site. The game also doubles as the actual music video for ‘Laserlight’ the latest Top 10 single from Jessie’s multimillion selling debut album “Who You Areâ€?. Enjoy !
16 MAYHEM! | SUMMER 2012
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