A. Objective: Increase revenue by 15% by expanding products available at a lower price Point by April 2012. Strategy: Senior Vice President of Merchandising, Pamela H. Cloud is heading a team that will create a list of products that will be available at retail for a lower price range between $30- $60. Tactics: Beauty Department and the Merchandising team are collaborating to develop products at a lower price point. Pamela Cloud will have a list of at minimum twenty- five products that will be sold between the price range of $30- $60. Products will be ready for review by the board by February 2012 Evaluation: Does the revenue increase by 15%, Patrick F. McGuiness- Senior Vice President, Finance will analyze sales reports and decipher if revenue increased by the goaled 15% and report the information to the merchandising department by February 2013.
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