NEW HEADS TSB 2016_Layout 1 28/05/2016 20:23 Page 12
Scales
Retailer insight “Kitchen scales are still a popular item for the kitchen, selling steadily. The resurgence in home baking and cake making has increased the need for them, as so many ingredients need to be weighed. It is essential to ensure that your product selection includes both imperial and metric measuring ability, as depending on the age of the shopper (or their recipe books) you could be asked for both. It then comes down to style of scale. Manual dial-front scales are still popular, although the growth is more with the digital scales. At least some of your offering should have an ‘add and weigh’ facility where you can keep zeroing the scale to add further ingredients to the same pan; and wet and dry technology means that liquids can be added as well. One fairly new innovation is the digital solar-powered scale. These are increasingly popular but some customers think they will work instantly so you need to explain that the solar charging system needs daylight to make it work. So the scales should be either kept out, or taken from the cupboard well before use, to enable them to charge. That’s just one of the pointers that will help your sales team to sell more scales.” Gary Gordon, co-owner, Kitchen Kapers, Basingstoke, Camberley, Farnham and Woking
This section is kindly sponsored by
Founded in 1908, Terraillon, a leading innovative houseware brand, designs and manufactures appliances that exceed consumer expectations in health and well-being. Taking advantage of the latest technologies, Terraillon creates cutting-edge smart and connected health-focused devices; ranging from bathroom, medical and kitchen scales to activity trackers and blood pressure monitors. Besides offering precision and comfort, these devices provide real benefits to users through Terraillon's "Wellness Coach" mobile app for smartphones. Winner of multiple international awards (including Grand Prix de l'Innovation and the Red Dot Design Award), Terraillon's innovative designs have been exhibited at the Museum of Modern Art in New York. Today, Terraillon is a European leader in the kitchen and bathroom scale markets and exports to more than 80 countries in five continents. The company sells more than three million devices worldwide annually. Headquartered in Croissy sur Seine in France, Terraillon has an international team collaborating across different research and development units across the globe. The company also has offices in London, England, Hong Kong and China. For more information, please visit: www.terraillon.com/en