WHAT’S NEW GENERAL New products for preschool aged retail. BUGBRUSH
CLIPPASAFE
The first product in the world to combine the plaque-removing effectiveness of toothbrushes, with the fun and safety elements of a toy – empowering infants to clean their teeth through play. With x10 more super-soft bristles than any other toothbrush, BugBrush helps prevent baby tooth decay. Paediatric dentist approved. 07872 329204 www.bugbrush.co.uk
The danger of heavy items toppling onto small children in the home, which can cause serious injury or worse, has been addressed by Clippasafe. Their AntiTip TV and Furniture Straps secure these items so they pose less risk to curious, climbing toddlers. 01159211899 www.clippasafe.co.uk
MINI MOO & CO The Baby Shusher is a revolutionary new tool, using an ancient but doctor-tested technique to help soothe a fussy baby. It breaks a crying spell by engaging the natural calming reflex. The rhythmic shush reminds baby of the womb, where there is a constant inundation of sounds. Portable and ready to use anywhere. New to the UK market. 08450094405 www.sleepytot.com
ABEILLE The first blanket parents use for their newborn is treasured forever. Abeille have transformed the cellular blanket by using a carefully selected colour palette to complement the modern home, a generous size so that the blanket is more versatile; by increasing the weight to make it bouncy and by making it noticeably softer on baby’s skin. The clever ‘cell’ construction traps air to keep baby warm in winter and cool in summer. Every blanket is individually packaged in a beautiful box. 020 3151 7570 www.abeille.co.uk
MERRYGOROUND MuslinZ premium quality muslin products from Merrygoround are pleased to announce the launch of MuslinZ dribble bibs. Sold in boy, girl and unisex 3 pack combinations in the same colour collection as the MuslinZ muslin squares. Soft, not bulky, quick to dry and hardwearing these are prefect for baby. Designed in UK. 01295 810008 www.merrygorounduk.co.uk
BIBETTA
PRINCE LIONHEART The anti-microbial bathMAT from Prince Lionheart comes with 18 brightly coloured pieces. It can be arranged any which way parent or child child choose on the base of the bath - or even on the walls; the puzzle design means the options are endless! The soft rubber construction makes it comfortable for even the most sensitive bottoms to sit on. A truly essential product that consumers will always seek out at retail. www.princelionheart.com 0208 9977054
See Bibetta’s award winning neoprene UltraBibs with their beautiful new, animal patterns and the revolutionary Super-Soft Dribble Bibs with their unique fast-acting fabrics! Also showcasing are machine washable, waterproof lunchbags, swim and wet bags. 01223 840236 www.bibetta.com
PROGRES SIVE PRESCHOOL
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