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PG asked a selection of card retailers for their ‘hot’ card sellers. Louise Riley, owner of Sweet Autumn, Buckingham A medium shop in a vibrant market town with a loyal locals and town visitors customer base. Category
Name of Publisher
Product/Name Range
Comments
Everyday
Nigel Quiney
Doodle
Cute
UKG
Nutmeg
Humour
Paperlink Pigment
Funny Farm Etched
Redback
Holyflaps
Art
Paper Rose The Art File
Designers Guild Sara Miller London
Contemporary Children’s
Cherry Orchard Lucilla Lavender Paperlink
Wot a Mug Anna Hopscotch
Giftwrap
Glick
Stephanie Dyment
The freshest card range I have seen in such a long time and my customers must agree as it is my fastest selling open range at the moment. We are not really a cute product kind of shop, but this range is doing extremely well in all the captions. Proper traditional cute. Humour is massive for me, and I have so many strong ranges, but these two are probably the strongest due to the fact they appeal to a very broad demographic. A mention has to go to this range; the (ruder) cards are the top sellers in the naughty box. Eye-wateringly funny and rude with a contemporary look. Beautiful!... and the range is selling so well in both blanks and captions. This range continues to sell so well, and again in both blanks and captions. Both ranges ooze class. It’s still all about words on cards so these ranges are both flying out. The simple format and bold font make them stand out on the shelf. They may be a higher price point than the average children’s card, but they are the top pick at the moment. Still by far the strongest selling wrap we do and if it has Stephanie Dyment written on it then it’s a top seller here.
Right: The gorgeous Stephanie Dyment collection from Glick.
Victoria Robinson, owner of Wishes Cockermouth, Cockermouth, Cumbria A medium shop in a market town with a loyal locals customer base. Category
Name of Publisher
Product/Name Range
Comments
Everyday
Paper Rose
Jasmine
Abacus
Azalea
Right: Watercolour illustrations feature on Paper Rose’s Jasmine range.
IC&G
Age Captions
Cute
IC&G
Barley Bear
Humour
Pigment
Etched
Photographic
Mint Abacus
Art
Hallmark
Knit & Purl Springwatch Country File Gallery
Traditional Children’s
Jonny Javelin Jonny Javelin
Velvet Twingles
Ancillary
IC&G Hallmark
Magical Wonders Itty Bittys
A new range which we already have had to reorder! The watercolour illustrations are so lovely. Another new range which we love and it is selling well. Beautiful colours and they have an added touch of sparkle. We try to offer as many special titles as we can lay our hands on and IC&G’s are the ones we reorder time and time again. Across all titles and occasions this little bear is a favourite. Fantastic designs, colour and just the right about of verse. Our bestselling humour range, and not just in open. Etched cards across the board tick the box for our customers. Fun cards that have got it just right! Both of these photographic ranges we regularly reorder, customers often buy a few at a time. A bread and butter range which we always keep in stock. A good mix of art cards with something for all tastes. What can I say? Can’t be beaten for traditional cards! These new caption ages are bright, colourful and beautifully finished with embossing and an insert. Lovely colours and on-trend images - a great selling range! Popular for kids, but also big kids! So many characters, and new ones all the time - customers like to use the Collectors Card scheme.
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PROGRESSIVE GREETINGS WORLDWIDE