08-09_Carousle.qxp_Calendars Grid 14/01/2026 18:21 Page 2
IN CONVERSATION WITH: CAROUSEL WORLDWIDE
Left and above: Carousel has a wide licensed offer.
WFH lifestyle, with travel and adventure also forming a key part of this. Martin explained that ensuring there is ample space for writing on a calendar has become key, encompassing many of these consumer trends.
Future-proofing Since 2019 Carousel Worldwide has made significant progress in its environmental commitments – 90% of its six million calendars are now plastic-free, and the publisher has removed over 90% of plastic packaging from the 4,000-plus cards, jigsaws, and various other products. After extensive research and discussions with industry leaders in gold-standard offsetting schemes, Above: The Exe Box building echoes Carousel’s eco aims. Carousel Below: Employees built the Staff Wildlife Haven. decided to pursue the ScienceBased Targets Initiative (SBTi), a rigorous and impactful commitment that does not permit offsetting, but ensures the publisher continues to drive emissions reductions. Carousel Worldwide aims to future-proof its business by further engaging its suppliers to meet Scope 3 reduction targets, continuing to transition company hybrid vehicles to fully electric models, working towards securing solar panel installation and seeking new efficiency opportunities to drive further reductions towards the 2030 goals.
Testament to this, since Carousel Worldwide introduced its exclusive week-to-view wire wall calendar eight years ago their sales have increased 937%, while its A4 week-to-view formats have seen a 28% increase in sales over the last 10 years, with Carousel introducing an A3 week-to-view format to provide even more useable space. And, with the working from home and home office increases, sales of its mini wall calendars are up by 73% over the past eight years. They say you can tell a lot about a person by the friends they keep, well you can also tell a lot about a nation’s lifestyle changes by the calendars and diaries they keep!
Giving and living Carousel’s sales of licensed calendars have increased by 82% in the past decade, with those driving fundraising for charities are also on the rise. For the 2025 dated season Carousel Worldwide published just under a million charity calendars – both licensed and exclusive – an increase of 240% since 2015! If you go back 15 to 20 years, there were a lot of charity calendars around, but the vast majority were published, printed and sold by the good causes organisations themselves. “However, this market has shifted considerably over the last 10 years,” Above: A Carousel WWF Fragile Earth explained Carousel’s Martin Rees-Davies. calendar. Below: An English Heritage “Consumer and retailer habits have Stonehenge title. changed, charity catalogues have declined, and so customers have supported charity calendars through different channels, such as through general retail, online and Amazon.” And Carousel Worldwide’s partnerships with eminent charities have increased over the years, now including National Trust, English Heritage, Oxfam, Marie Curie, Royal Botanical Gardens Kew, Women’s Institute, Women For Women, RSPB, WWF, RSPCA, Cats’ Protection, Blue Cross, Dogs’ Trust and Guide Dogs. Below: A National Trust family organiser. Middle right: National Trust Coast & Countryside features in Carousel’s portfolio. Far right: A RSPB Birds title.
Right: Carousel is committed to meeting SBTi targets.
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