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Let’s go OUTSIDE


ast year’s glorious summer was undoubtedly heaven sent for UK retailers, leading to an uptick in all aspects of outdoor play and related toy products. Fingers are crossed for a repeat in 2019 and several toy companies are readying new launches for the hotter months which (hopefully) lie ahead. Plum Products has a range of new outdoor toys for preschoolers across its spring/summer collections as it aims to take children away from screens and out into the garden. “Stylish and natural looking products, that inspire healthy active play still remain top of mind for Plum consumers; setting the trend for development,” md Paul Schaffer tells PPS. “As educational STEAM toys remain strong, we continue to build on our best selling nature inspired Discovery range. Extending the sensory, water play element the Plum Discovery Forest Water Run will launch this summer. “Convenience, ease and customised play continue to be the focus and this Right: MV Sports’ Dream Dens have got off to a strong start at retail.


summer Plum has added playhouses and children’s garden furniture to the ‘Colours by Plum’ collection. This is a pre-stained wood option for parents who want to add a pop of colour to the garden without the hassle of painting. Currently the collection is available in teal, with an option of a pink playhouse and we are looking to bring in new colours later in the year.” In addition, the company has also launched a restyled Plum My First Wooden Playcentre, which is described as ideal for ‘beginner adventurers’ to build confidence and supports development. Paul says that the Plum brand continues to promote active play and is delighted that the wider

Prime selling season for outdoor toys is almost upon us and no doubt collective retail fingers will be crossed for a repeat of last year’s amazing weather. With the importance of active play for physical and mental wellbeing still high on the news agenda, the toy industry is certainly playing its part. PPS finds out more. Left: The Scootaseatz is a new launch from the quirky Scooatheadz brand.

media continues to raise awareness on its benefits for physical and mental wellbeing. He adds: “The industry could do more to promote the importance of outdoor active play year round, not just focusing awareness around buying seasons.” Hippychick has seen sales of its outdoor brands increase dramatically in the last 12 months, with volumes up more than 25% and value sales increasing at an even faster rate, says head of sales Sarah Poole. The company launched its Trybike last year and debuted four new colours at Toy Fair in January. In addition, it also launched new helmets to match the Trybikes – which are a range of toddler trikes from the Netherlands which convert into balance bikes – at the Harrogate Nursery Fair in March. “Encouraging an active lifestyle is extremely important as young minds develop,” says marketing executive Alex Molyneux. “Creating products that introduce exercise from preschool age and make it fun can shape a child’s future and how they look at their future lifestyles. Putting Trybike in front of the end consumer has definitely proven they stand out from the crowd. The vintage look of the bikes is completely in line with current trends and is very eye-catching.” MV Sports’ sales and marketing director, Phil Ratcliffe,


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03/05/2019 18:57

Profile for Max Media Group

Progressive Preschool May June 2019  

Progressive Preschool May June 2019