SECTOR FOCUS Inset: The nursery is the staple of welcoming a new baby into the world and will continue to be invested in, says Green Sheep Group.
ROOMMATES The very beginning of a parenting journey often starts with the all-important nursery décor, and over the first five years, that room grows and changes with a child, with their evolving needs, size and interests. Progressive Preschool speaks to some key nursery and children’s room suppliers to find out what’s new in nurseries, the retail landscape and the challenges in the category.
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ecorating a baby’s nursery is a key milestone for new parents. In early 2020, when homes came into sharp focus, many new nurseries were lovingly created, while others were updated to become preschool paradises, offering a key opportunity for décor suppliers. That passion for home improvements has continued and furniture, soft furnishings and accessories remain key categories for retailers and suppliers alike.
Anthony Duckworth, managing director of Dreamtex, explains: “The trend towards DIY and home improvements has continued into 2022 as new designs and brands have been introduced to the market. Even without Covid restrictions, many parents are still sceptical about going on a summer holiday, meaning some families have more disposable income available to decorate their children’s bedrooms.” Bloomsbury Mill’s commercial director, Tom Lloyd,
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22/03/2022 13:05