THE BIG INTERVIEW: BIGJIGS TOYS Inset: Plush toys will be making a comeback in the Simply Scandi range.
2025 marks the 40th anniversary of Bigjigs Toys and the company is on a mission to make the year its most exciting and impactful yet. PPS catches up with founder and md, Liz Ireland, to discuss celebratory plans, new product launches, acquisitions and how the toy industry has changed over four decades.
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igjigs Toys is in high spirits as the company enters 2025. Not only is it coming off the back of a strong 2024 – which saw it acquire The House of Puzzles – but this year marks its 40th year in business. “Last year was a big one for us with the acquisition of The House of Puzzles, and we were thrilled with the fantastic response we had to our new products,” begins Liz Ireland, founder and md at Bigjigs Toys. “One of the most positive things we’ve noticed over the past 12 months is the amount of new business coming our way. I’d like to think it’s a reflection of our fabulous sales team, our broad and eclectic product range and the excellent stock position we’ve maintained. We've also made sure our customers get the undivided attention they deserve, and it seems to be paying off. “It’s really exciting to see so many new opportunities opening up. There’s a lot of optimism as we move into 2025, and we're eager to see how things develop.” Some of the top performers last year included
new additions to the Simply Scandi collection, which blends Scandinavian-inspired design with sustainable wood and silicone materials, as well as wooden food toys and the Bigjigs Rail trains sets an accessories – “a customer favourite year after year,” says Liz. Fresh additions for 2025 will include new musical toys, imaginative role-play sets, dressup costumes, pocket money gifts, garden toys and educational puzzles. Liz continues: “Plush toys will also be making a comeback, and we’ll be expanding our Simply Scandi range with new sustainable silicone baby toys. Another exciting launch is our
Above right: Liz Ireland. Below: Bigjigs Rail will welcome the Monster Rail range this year, featuring a new train set and accessories.
debut Montessori range, featuring simple wooden toys crafted to nurture independence in toddlers. For Bigjigs Rail, we can’t wait to unveil our Monster Rail range, featuring a new train set and accessories for daring railway fans.” The House of Puzzles ranges will also expand with a new Contemporary Range, as well as multi-puzzles packs and a stylish packaging revamp, which will reflect the artistry of the puzzles inside. Speaking about the acquisition, Liz says: “Puzzles were the first product we ever made, so our acquisition of The House of Puzzles
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08/01/2025 18:29