CONTENTS
What’s inside: JULY/AUGUST 2018
25
35
41
32
NEWS
The latest happenings from the world of party, costume, balloon and retail
WORD ON THE STREET
This issue’s guest column sees Mark Brett embrace fear
BAPIA’S BUSINESS ROUND-UP John Bowler looks back at a busy few months
FEEDBACK
Looking at 2018: retailers report on the year so far
STRENGTH IN NUMBER
PPE finds out more about retail buying group Party Club America
WHAT’S NEW?
New products don’t come much better than this
WHAT’S NEW FROM EUROPE? It’s time for an international shopping spree!
07 17 19 21 25 29 31
32 35 39 41 44 48 50
48 TAKING THE SMIFFYS TOUR PPE heads to Amsterdam for a showroom tour with a difference
THE BRAND BOOST
Why Brand Licensing Europe is essential for party retailers
LICENSED TO PARTY
PPE rounds up the latest licensed releases in the party world
THE POWER OF INVENTION Innovations which have been reenergising the balloon industry
FESTIVE FUN
Taking a look at 2018’s yuletide trends and new lines
GETTING FRUITY
Fruity prints and themes have taken over the party!
BEST SELLERS
The costumes, balloons and comedy masks the public have been asking for
JULY/AUGUST 2018 PROGRESSIVE PARTY EUROPE
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