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PG asked a selection of card retailers for their ‘hot’ card sellers. Sue Gregory, owner of Occasions, Lincoln, East Midlands A medium shop, in a historic city, with a loyal locals and destination shoppers customer base. Category
Name of Publisher
Product/Name Range
Comments
Humour
Quitting Hollywood (distributed by Words ‘n’ Wishes) Hanson White (UKG)
Across The Board
Contemporary
Nigel Quiney
Pizazz
Traditional
IC&G
Across The Board
Right: A gorgeous design from Wishing Well. Below: Good value wooden plaques with lovely sentiments from Joe Davies.
Gibson (UKG)
Simply Traditional
Wishing Well (CBG)
General
Children’s
IC&G
Magical Wonders
Ancillary
Joe Davies
Plaques
We cherry-pick from many of the humour ranges, which vary from gentle ribbing to cheeky. There is a huge offering to choose from; most of our customers prefer saucy but not naughty jokes. Pretty and bright feminine designs that continually sell well. Very nice ranges with a great variety of relations and occasions captions and high age designs, which are good value. Traditional words and sentiments cards go down very well with the higher age generations. These designs go down very well with customers and they are at a good price point. Nicely foiled and the publisher seems to get the theme in tune with the ages of the children. Lovely simple sentiments plaques that are a good value keepsake gift.
Giggles
Clair and Elaine Chapman and Vivienne Hopson, co-owners of The White Ribbon, Cuffley, Hertfordshire A small family-run shop in a village with a loyal locals customer base. Category
Name of Publisher
Product/Name Range
Comments
Everyday
Hammond Gower
Across The Board
Contemporary
Belly Button
Coco by Rachel Hare
Louise Tiler
General
Five Dollar Shake
Precious Metals
Real & Exciting Designs
Panache
Janie Wilson
Gold Leaf, Silver Leaf, Copper Leaf
A Made Hand
Eternity
We tend to cherry-pick the new baby and anniversary designs, but all of the collections are very pretty. The stunning finishes make the cards standout. Gorgeous female everyday designs with gold foiling and very reasonably priced. An elegant range for men using coloured, gold or copper block foiling. Artistic and stylish designs, for male and female sends, that are very different and look more expensive than what they are. Simple eye-catching designs on snow white board enhanced with foil finishes and sparkly crystals. Covering relations, occasions and ages, the lovely new Christmas range is out soon. Large size designs featuring painted figures and topped with diamante crystals. For special occasions, they are unusual and are at a good price for a bigger card.
Right: A Panache design from Real & Exciting Designs (Mint Publishing). Below: A Made Hand’s Eternity cards are for those special occasions.
Handmade/ Hand-Finished
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PROGRESSIVE GREETINGS WORLDWIDE