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PG ASKED A SELECTION OF RETAILERS FOR THEIR BEST SELLERS Elizabeth Wilson, ecommerce manager of Nickery Nook, Bedale. A long-established card shop selling gifts, chocolates and balloons in a historic Yorkshire market town. Category
Name of Publisher
Product/Name Range
Comments
Everyday
Alex Clark
Sunshine
Relations & Occasions
Jonny Javelin
Generally
New Baby
Words ‘n’ Wishes
New Baby
Anniversary
Woodmansterne Lucilla Lavender
Quentin Blake Human Beans
Children’s
Rachel Ellen Designs
Little Darlings
Adult Ages
IC&G
Year You Were Born
Above right: A contemporary ‘still life’ from Jonny Javelin! Right: A classic from Irene & Gladys, from Woodmansterne.
Lucilla Lavender
Birdiculous Irene and Gladys
Cute
Woodmansterne/Card mix Noel Tatt
Art
Pigment
Life in Pencil
Photographic
Abacus Cards
BBC Springwatch; BBC Countryfile;
“Covers so many different interests from running and baking to horse-riding.” “The photo-realistic illustrations and lovely verses are big sellers for us.” “Lovely cards to celebrate the arrival of new Great-Grandchildren which are proving increasingly popular.” “We’ve seen a trend towards more fun anniversary cards and these two ranges hit the spot.” “They make everyone smile - fun and colourful.” “Nostalgia sells really well for us - our customers love the facts that feature.” “The penguin biscuit design has been especially popular.” “A consistent seller - customers love the humorous take on works of art.” “Cute animal designs do well here. Sometimes our customers buy these by the handful.” “Farming and countryside ranges, especially any cards with dogs or Land Rovers are big sellers.” “Incredibly popular. Our customers love seeing local sites like Whitby Abbey featured.”
Humour
Bree Merryn
Sally Matson, owner of Red Card, Petworth, West Sussex. A well-loved card and gift shop in a picturesque town full of indie shops, with a customer base of loyal locals as well as many tourists. Category
Name of Publisher
Product/Name Range
Comments
Everyday
The Art File
Bear
Louise Mulgrew
Mini Cards
Humour
Harriet Watson ArtEco Designs Redback Cards
Generally Anne Taintor Zeppelinmoon
Floral
Stormy Knight
Bloom
Above right: A new Anne Traintor design from ArtEco Designs. Right: Who could resist this Toby the Dog design from The Art File?
Woodmansterne
Emma Bridgewater
Ohh Deer
Cath Kidston
Art
Green Pebble
Generally
Cute Art Photographic Children’s Relations and Occasions Giftwrappings
I Drew This The Art File Cardmix ArtEco Designs Katie Phythian Design Glick
Landmarks Toby the Dog Scream A-Z Collections The Potting Shed The Fruit Collection
“There is something for everyone in this everexpanding range.” “Beautiful little cards that people buy by the handful.” “The artwork is so beautiful.” “Designs in the new release have been flying out.” “Our best-selling humour range - wonderful, crazy cards.” “These seed stick cards are perfect for the planting season.” “The tulip design is our best seller - the embossing, colours and quality are fantastic.” “I really love these pretty cards that sell for everyday birthdays as well as occasions.” “Being in Land Rover Defender country, Chris Williamson’s Riding Shotgun design is a best seller.” “This range featuring local, London and UK landmarks sells so well.” “Stephen Hanson’s artwork captures the heart.” “Easily my favourite photographic range right now.” “The A-Z of dinosaurs design is especially popular.” “Quite different to KP’s other ranges.” “Strawberries, lemons and other fruits feature in this gorgeous range.” PROGRESSIVE GREETINGS WORLDWIDE 51