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Giftwrappings Focus On Trends Inset: Wrap from Glick.
Paper
Parade
Geometrics have ‘squared up’ on the trend front in the interior design world for a while now with the reinvention of the 80s radical and colourful movement, Memphis Design. It remains a strong aesthetic in design, but a sophisticated tangent from this ‘shapely’ trend is its evolvement into hexagons, trapeziums and rhombuses, taking on a more glamorous Art Deco form on giftwrappings, set against black, grey or kraft with beautiful gold and copper foiling. “Our sales agents’ reaction was a bit of a stunned silence when we presented British talent Aidan Whiley for 2017 to our wrap collection, but our customers are already buying into the look. Aidan describes himself as a maker and doer thinker! He is so on trend with his new collection - Google 'Memphis Design trend' to see
what all the fuss is about,” says Andrew Maddock, managing director of Deva Designs. Andrew also adds: “Geometric shapes are super trendy and it has translated so well into giftwrap and bags. It's refined, yet cutting-edge.” Tribal and geometrics with layered textures were the inspiration for Deva’s handsome craft paper collection, with the layering of raised 'puffy' white ink creating a visual 'pop', as well as producing an interesting tactile quality. Meanwhile, distressed vintage painted stone tiles featuring Middle Eastern patterns and geometric shapes are currently ‘paving’ the way from home interiors and on to giftwrap too. “We have called the Deva collection 'Morocco' with 'Joost' - a pretty pastel painted tile design. The illustration has been spot-varnished to give the design Top left: Deva presents British talent Aidan Whiley’s Memphis Design inspired wrap. Above: Motivated by faded stone patterned tiles, Deva’s Morocco range. Left: A pattern with Middle-Eastern influence, ‘Pudding Plate’ giftwrap by Hanna Werning from Lagom.
Burgeoning botanicals in foliage prints are swaying on the tropical breeze of trends on giftwrap, along with influences derived from beautifully tactile natural materials from the earth’s resources, such as marble and granite. And stone tiles with distressed Middle Eastern inspired patterns, geometrics and painterly mark-making join positive, life-affirming quotes and mindfulness hues on a parade of giftwrappings for 2017. a glazed lustre, just like the original tiles. The 'Casablanca' design complements it with its geometric shapes and painted border,” reveals Andrew. Inspired by ‘Greenery’, Pantone’s Colour of the Year, tropical foliage is a trend flourishing on giftwrappings in 2017. In a lush haze of cacti and succulents and simple ferns, palm tree and cheese plant leaf prints, the green shades are more muted than the colourful blaze of South American botanicals ‘planted’ on giftwrap designs last year. “Giftwrap design trends for 2017 are leaning towards plants and foliage, often with a retro or vintage feel to the artwork, reflecting the green renaissance we seem to be having,” says card and giftwrap publisher Hannah Richards. Penny Kennedy has innovative trends from all of its big brands, with Nina Campbell bringing the tropical flourish. “Sara Miller London is bringing the gold, Alice Scott is bringing the monochrome, PK Design is bringing the marble and Velvet Olive is bringing the geometrics, all bases covered!” states its director Kathryn Fletcher, adding: “Looking to the future, with more up-cycling, mindful Above: Hannah Richards’ Jungle wrap design. Below: Tropical foliage from Penny Kennedy’s living and a less consumerist Nina Campbell range. attitude, it changes our design principles and shifts the focus on quality of materials combined with design for a simplistic and natural approach. I think we’ll see more ombres, raw metallics, wood and concrete, khaki, faded terracotta and foliage patterns, but in a more refined translation!” Roger la Borde’s Lodestar giftwrap design is ‘potted’ with unusual and quirky plants and foliage. “The contemporary interiors trend for pastel shades, a 70’s sensibility for spiky plants and succulents and a hipsterish take on modern folksiness are all stirred into the creative cauldron that inspired Katie Vernon's pretty prickly creations,” says its director Tim Solnik. Also going back to nature is UKG’s stunning new Royal Horticultural Society (RHS) giftwrap, which takes inspiration from a unique collection of elegant artworks from the RHS archives. From floral blooms with bursts of colour to nature-inspired illustrative PROGRESSIVE GREETINGS WORLDWIDE
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