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Art Source
Trend Trackers With over three decades of experience of providing greeting card publishers and other companies with designs that chime with the public’s tastes, illustration agency, Advocate Art’s posse of artists are adept at picking up and reflecting trends coming through. Deborah Millinship, agent for greeting cards and licensing at Advocate Art shares what she believes will be the cultural drivers of our creative tastes for 2025 as well as some design trends that will shape our interactions.
Above: Deb Millinship is feeling cosy about the 2025 trends.
Creative Drivers For 2025 “Reflecting on the eventful 2024, we turn our gaze toward the upcoming trends of 2025. More than ever nostalgia will be driving trends, as consumers seek immersive escapes to bygone eras and distant worlds for seasonal delights.”
Above: Nostalgia is what it used to be! A retro design by Paula Doherty, one of the many artists represented by Advocate.
Above: A loveable pets design by Clarice Diamantino, who is represented by Advocate. Above right: A Nicola Cowdery (who is represented by Advocate) design that reflects pet mania.
Trend 1: Mythical Creatures
the family, there's a growing demand for greeting cards featuring adorable animals. By tapping into this emotional connection, brands can create heartwarming and personalised products that resonate with a wide audience.”
“Creatures like dragons, phoenixes and unicorns have long been associated with fantasy and escapism. I believe they could see a resurgence in popularity as people seek solace in imaginative worlds. So, we will see creatures like the unicorn a secure place in 2025, along with added touches of magic and the odd toadstools or two.” Above left: A design by Amy Hodkin (represented by Advocate) which reflects the mythical creatures trend. Left: A unicorn by Joanna Little who is represented by Advocate.
Trend 2: Loveable Pets “The enduring bond between humans and their furry, feathered, or scaly companions will continue to inspire licensing trends. As consumers increasingly view their pets as very much part of
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Trend 3: Positive Messages “The trend of celebrating life's little moments and uplifting others will continue to drive forward in art licensing in 2025. This positive messaging, combined with a focus on comfort and coziness, will be reflected in the use of soft, soothing colour palettes, such as the 2025 Pantone Colour of the Year, Mocha Mousse. This trend will inspire ranges of greeting cards and other licensed products designed to evoke feelings of warmth, security and joy.” Above right: Positive messaging by Charlotte Pepper, who is represented by Advocate. Right: Uplifting wording on a Laura Silveira Lasi design, who is represented by Advocate.
If you are an artist, photographer or verse writer and would like to be considered to appear in Art Source, please contact PG’s Jakki Brown on jakkib@max-publishing.co.uk. This is an editorial feature and as such is free of charge. PROGRESSIVE GREETINGS WORLDWIDE 71